Marketing Day: August 29, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: PinPointing: Zappos’ Clever New Tool To Monetize PinterestWhat do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … [...] Certifie [...]


PinPointing: Zappos’ Clever New Tool To Monetize Pinterest

zappos-logo What do you do when your customers share a lot on Pinterest, but all that sharing doesn't drive the revenue needle? If you're Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It's called PinPointing and it's the first of what could eventually become a standard tool for retailers ... assuming that it starts to drive more revenue. Zappos: Twitter Orders Average More Revenue Than Facebook & Pinterest Zappos has been getting mixed results from Pinterest. The Amazon-owned retailer tells Bloomberg that its customers share more often on Pint [...]


Certified Products: Twitter’s New Stamp Of Approval For Developers

twitter-approved-featured You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board -- companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others). Although some of the partners (HootSuite and SocialFlow) have products that allow their users to create and consume tweets, traditional third-party Twitter clients are notably missing at the moment. With the Certified Products program, Twitter is giving its stamp of approval to third-party products in thr [...]


Lifecycle Of An Email Subscriber: What To Send When

shutterstock_10482901-womanasleep Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it's also true that it's easier to turn an existing customer into a repeat customer than it is to find a new customer. The folks on your email list are your best prospects, but if the HubSpot study is any indication, subscribers are getting bored or emails are becoming irrelevant to them as time passes. So how do you create emails that everyone enjoys? The answer is you don't… not really. What you do instead is set up a [...]


Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps

Google-Maps Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for a remarkable 78 percent of time spent in the mobile travel usage, according to Nielsen. The firm also reports that the overwhelming majority of mobile travel users' time is spent with apps (vs. the mobile web): Findings showed that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only 5 percent from the mobile Web. This discrepancy was largely driven by Google Maps—the top Travel category app a [...]


Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles

Google Wallet Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to "electronify" your wallet and become "the central way [consumers] make purchases." The scope of ambition behind this statement can't be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for merchants. If successful, Google Wallet would help merchants (and advertisers) track online marketing to the offline point of sale, "closing the loop." It would also be a loyalty platform and would hook up with AdWords, email marketing, social [...]


Birthday Reminders From Google+ Now Showing On Google.com

Google-Birthdays No longer will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has -- the Google.com home page.   Users can choose who to share their birthday data by updating their birthday info and visible to options on the birthday page. This will be rolling out for English searches only, and will be rolling out gradually over the next few days. [...]


You Can’t Make More People Search (Or Can You?)

shutterstock_51885910-forcedsearch You can’t make more people search.  You simply can’t.  End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the rest of us that have maxed out our brand terms and have budget to spare, what are we supposed to do?  Should we just be happy with what we get and move on from there?  Is there is no reasonable way to increase our brand search volume? I mean, sure we can all just pump more i [...]


Marketing Day: August 28, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Drops Client Source Data By Stripping Out The “Via” TagIn an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client used to post a Tweet. Traditionally, users could view a Tweet on the web and look to the “via” tag to see how the Tweet was posted. The following shows the old view (above) and the new [...] Google Promoting Nexus Table [...]


Twitter Drops Client Source Data By Stripping Out The “Via” Tag

via-Twitter In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client used to post a Tweet. Traditionally, users could view a Tweet on the web and look to the "via" tag to see how the Tweet was posted. The following shows the old view (above) and the new view (below): This new changes helps to make the Twitter experience more uniform, as Tweets aren't coming in from a variety of sources and devices. However, this will remove some visibility for the apps/clients that are being used. Traditionally, a user could click on th [...]


Google Promoting Nexus Tablet On Homepage

Google is showing an animated, very prominent ad for the Nexus 7 tablet on its homepage today. The tablet has sold well though Google hasn't shared any official numbers. But for a time the 8GB model sold out. And there are third party data to suggest the Nexus 7 is doing well. The Nexus 7 has been very well reviewed and be designated the strongest Android tablet challenger to the iPad. The Nexus 7 currently comes in two versions: 8GB ($199) and 16GB ($249). Apple is widely expected (almost certain) to introduce a smaller version of the iPad (the iPad Mini) in October. In addition, Am [...]


Google Results Position: How Much Is First Place Really Worth?

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site. If you’re reading this, you probably know that search engine optimization (SEO) is one of the main methods marketers can utilize in the everlasting quest for an improved page position. Successful SEO campaigns are executed by focusing on a variety of variables such as content development, site keywords, review of site structure and content. While it is still possible for a site to rank first on a page, Google se [...]


Creating A Content Marketing Strategy For Your Website

Content marketing is becoming an increasingly significant element of online marketing strategies. We’re all familiar with the saying “content is king.” But now, where we post and share our content is secondary only to the quality of the content we create. Though it may seem like a straightforward concept (create great content and share it), content marketing isn’t all that simple. For a content marketing campaign to be successful, a well-developed strategy is necessary -- taking industry, content type, distribution channels and more into consideration. If you create web pages, bl [...]


SMX East Early Bird Rates Expire Friday – Register Now!

Early Bird rates for Search Marketing Expo – SMX East expire Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1545. Join us October 2-4 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. The SMX East program is developed by the editorial teams of Marketing Land and our sister site Search Engine Land. The multi-track, 50+ session SMX East agenda allows you to customize the program to best fit your needs and maximize your investment. [...]


Marketing Day: August 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google: “Core Android” Not Impacted By Apple-Samsung VerdictWill Apple’s sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact at all? Will it be the death of competition or a boon for competition? Opinions are all over the place. Over the weekend Google issued a statement (via TheVerge) that the decision will have [...] Facebook: 3.2 Billi [...]


Google: “Core Android” Not Impacted By Apple-Samsung Verdict

android-featured Will Apple's sweeping, yet still preliminary, patent victory over Samsung have a positive or negative impact on Android? Will it have any impact at all? Will it be the death of competition or a boon for competition? Opinions are all over the place. Over the weekend Google issued a statement (via TheVerge) that the decision will have no impact on "core Android" features or capabilities: The court of appeals will review both infringement and the validity of the patent claims. Most of these don’t relate to the core Android operating system, and several are being re-examined by the US Pate [...]


Facebook: 3.2 Billion Likes & Comments Every Day

facebook-like-thumb-icon In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics. Among the most interesting: Facebook users create 3.2 billion likes and comments every day. Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google's 3:20. (These are desktop-only hours.) Of Facebook's 955 million monthly active users, 58 percent visit the site daily. Facebook's 543 million monthly active mobile users represents 67 percent y-o-y growth. There are also a lot of ad-related stats included, all of which [...]


Facebook, CNN Partner On Election Insights

facebook-logo-sm Buzz is one way that political campaigns measure their marketing success, and Facebook has teamed up with CNN to reveal how much buzz the two major parties are getting as the U.S. presidential race heats up. This morning they've launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much discussion is happening on Facebook about the Obama and Romney campaigns -- and, more specifically, about each of the four presidential and vice-presidential candidates. As of this morning, Facebook discussion of Republican Mitt Romney was up 14 percent over the past thr [...]


Google Reveals Prominent Legal Expert Among Paid Consultants

google-legal-law As you may recall the judge in the Oracle v. Google patent and copyright trial (William Alsup) asked both sides to reveal authors, bloggers, journalists and others with whom they had financial relationships. Oracle disclosed that it had retained Florian Mueller, who writes the widely read patent blog FOSS Patents. Google said that it had no such relationships. The judge wasn't satisfied with that response and ordered Google to try again and produce a list of paid commentators by August 24. At the end of last week, Google complied by filing a supplemental disclosure listing several nam [...]


Is it Possible To Overdo Your Company’s Social Media Presence?

social-media-saturation Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means that a user is irritated enough to go over to settings on the actual Facebook page and complete the actions to unlike the page. Likewise, on Twitter, users may unfollow others for tweeting too much (thus clogging up their newsfeed) or making their tweets (and, likewise, Faceb [...]


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