Tools For Spying On Your Competitor’s Display Ads

spying-danger-featured Just go ahead and admit it. We've all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission Impossible and secretly pretend we could live a life as adventurous as Jason Bourne and James Bond. So maybe that’s why we look for marketing software that gives us the feeling that we are spying on our competitors. Well, that and the competitive advantage we can gain. SEO And PPC Spy Programs For SEO and PPC, there are software programs with cool spy names like SpyFu and SEO Spy Glass along with many more tools that may not have cool spy names but [...]


Survey: Ten Percent Would Pay At Least $10 Per Year To Remove Ads From Facebook

Facebook-Ads Internet radio app Pandora allows users to pay $36 per year to remove all ads from the service. About 14 percent of Pandora's revenue comes from this subscription service. I'm a subscriber and I happily pay the annual fee. That got me thinking about Facebook and whether there was an appetite for an "ad-free" version -- and how much revenue it might generate. An ad-free Facebook that didn't do data-mining or target ads based on the content of posts would address many of the privacy problems and objections that Facebook is confronting right now. It would also open up a promising new revenu [...]


Will Apple’s Patent Victory Reshape The Smartphone Market?

smartphones-featured This is the question on many minds following the dramatic Apple victory over Samsung in its patent case in US federal court on Friday. Many bloggers, pundits and tech journalists are now mulling over the implications and considering "What comes next?" Decrying the $1 billion-plus verdict Samsung immediately predicted the sky will fall on consumers: "It will lead to fewer choices, less innovation and potentially higher prices," the company statement claimed. Mostly hyperbole, that's unlikely to happen. Indeed the verdict is unlikely to impact Samsung in a big way either. Samsung Unlikel [...]


Apple Wins: Proves Samsung Infringed Patents As Jury Awards $1B+ In Damages

apple-featured Apple has won most of its case against Samsung. The jury found in Apple's favor on an overwhelming majority of claims. Samsung was found to have infringed six of seven Apple patents. Conversely, the jury found against Samsung on almost all claims, including arguments that Apple's patents were invalid. The jury also found that Samsung's infringement was "willful" in several cases and awarded Apple more than $1 billion in damages. By the same token Samsung mostly drew a blank on its claims and was awarded $0 damages. The Korean handset maker will certainly appeal. But the outlook for succ [...]


Marketing Day: August 24, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google To Strip DoubleClick AdPlanner Of Significant FunctionalityIf you’ve been using DoubleClick AdPlanner to research anything other than sites on the Google Display Network, you’re about to be out of luck. Google this week has been sending out notices to AdPlanner users telling them of dramatic changes due to take effect September 5. Folks in the digital marketing space have grown accustomed [...] EMarketer: 88 Percent [...]


Google To Strip DoubleClick AdPlanner Of Significant Functionality

DoubleClickAdPlanner If you've been using DoubleClick AdPlanner to research anything other than sites on the Google Display Network, you're about to be out of luck. Google this week has been sending out notices to AdPlanner users telling them of dramatic changes due to take effect September 5. Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including their own), gathering information on everything from traffic, to household income, to demographics, to other sites frequented by the site's visitors. The data may not have been exceptionall [...]


EMarketer: 88 Percent Of U.S. Companies Will Market On Facebook By 2014

facebook-logo-square In a new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That's more than double the estimated 43 percent that were using Facebook in 2009, and would be up from the 83 percent that are estimated to be marketing on Facebook this year. (And significantly higher than the 17 percent of marketers using or planning to use Pinterest that we reported earlier today.) Here's the eMarketer growth estimate for Facebook marketing adoption: Facebook has been offering free Pages for businesses since 2007, but needing to i [...]


Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)

Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present "Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics," a webcast that will help you generate more business (and revenue) from mobile advertising. Then on Thursday, September 6, Jon Ball of Page One Power will share his expertise in the webcast "How to Build Links, Get Rankings and Stay Out of Trouble." Jon's presentation will include tips and tactics to build an effective link-bu [...]


Zeppelin Beats Space Needle For Biggest Twitter Hashtag Title

topthis Sometimes, it is the size of your hashtag that matters. In Seattle this week, the Space Needle launched a contest that will let one person place his/her own design atop the iconic structure for six months. And one of the ways the Needle is promoting the contest is with a Twitter campaign around the #topthis hashtag -- which has also been painted on top of the Space Needle. [caption id="attachment_19767" align="alignnone" width="600"] Courtesy the Space Needle[/caption] The hashtag and campaign has already gotten pretty heavy press coverage in Seattle, with news helicopters showing how [...]


As World Awaits US Apple-Samsung Verdict, Parallel Trial Sideshow Ends In S. Korean Court

law-legal-concept The tech world is breathlessly waiting for the jury in the US federal district court trial (San Jose, CA) in Apple v. Samsung to deliver its verdict. My prediction: expect some sort of "split decision," in which the jury finds Samsung liable on some but not all of Apple's claims and awards some but not all the damages that Apple is asking for. (Update: see our post-verdict story: Apple Wins: Proves Samsung Infringed Patents As Jury Awards $1B+ In Damages.) Apple might similarly be held liable on a couple of Samsung's counter-claims but those are unlikely to be "material." In such an [...]


Report: 17% Of Marketers Using (Or Planning To Use) Pinterest For Business Purposes

pinterest-users-network-featured With the recent mobile/tablet app additions and public opening of Pinterest, adoption rates within the marketing community are rising. A recent study by the Creative Group  showed that 7% of marketers are currently using Pinterest in their marketing mix and that 10% of marketers are planning to. The survey was made up of marketing and advertising executives from randomly selected companies with more than 100 or more employees.. The majority (44%) of respondents replied that they were not interested in using Pinterest for business purposes and 17% were interested but still hesitant. For [...]


7 Big Mistakes New Affiliate Marketers Make

new-mistakes-featured-570-270 When I first started in affiliate marketing, all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success. Through my years of experience with both affiliate marketing and teaching other affiliate marketers, I have come to the conclusion that there are 7 big mistakes new affiliate marketers make. Let's talk about these mistakes in more detail.   1) Selling Rather Than Helping Yes, the word "marketing" is part of the phrase affiliate marketing, [...]


Marketing Day: August 23, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram Traffic Up 38 Percent In July, Tumblr Surpasses MySpace [ComScore]Interest in Instagram rose significantly in July, enough to make it the top gaining web property in comScore’s monthly tracking of traffic to U.S. websites. ComScore’s July 2012 Top 50 shows a 38 percent traffic gain for Instagram between June and July, with unique visitors rising from 16.5 million to 22.7 million. Overall, that puts [...] Facebook [...]


Instagram Traffic Up 38 Percent In July, Tumblr Surpasses MySpace [ComScore]

Instagram_logo Interest in Instagram rose significantly in July, enough to make it the top gaining web property in comScore's monthly tracking of traffic to U.S. websites. ComScore's July 2012 Top 50 shows a 38 percent traffic gain for Instagram between June and July, with unique visitors rising from 16.5 million to 22.7 million. Overall, that puts Instagram just outside the Top 50 at No. 56. The numbers appear to coincide with Instagram's self-reported growth. In late July, Instagram announced that its community had surpassed 80 million users and nearly four billion photos shared. Meanwhile, in ano [...]


Facebook’s New iOS App Represents Company’s New ‘Mobile-First’ Focus

facebook-logo Facebook has rewritten its iOS app with an eye on speed, but the real story isn't about the app's features -- it's about how the app was rebuilt and what it represents in the bigger picture. The company claims that the app is twice as fast as the previous version; I can't confirm that number, but I have downloaded the new version and it's definitely a faster experience. There aren't many new features to talk about -- this update is all about speed on the user side. But there's a more significant change behind the scenes. Facebook has abandoned the web-based HTML 5 programming language an [...]


Microsoft Adopts Softer, More Colorful New Logo

MicrosoftSquare For 25 years, Microsoft's brand has been associated with a bold, black, sans-serif font. Most people probably don't even remember any other version of the software company's logo. But now, Microsoft is modernizing, with a colorful, softer-looking logo, which features a symbol for the first time in the company's history. [caption id="attachment_19681" align="aligncenter" width="461"] The Old Logo[/caption] [caption id="attachment_19674" align="aligncenter" width="600"] The New Logo[/caption] That symbol, a square made up of four smaller squares of different colors, is reminiscent of Mi [...]


The In-Location Alliance Wants To Take LBS Targeting Inside

smartphone-map-checkin A new quasi-trade group has formed to promote indoor location and mobile indoor-positioning. It's called "The In-Location Alliance." Its stated objective is to "drive innovation and market adoption of high accuracy indoor positioning and related services." The In-Location Alliance is made up of a group of 22 founding members, led by Nokia: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, S [...]


Will Google’s New “Red Team” Keep It Out Of The Privacy Danger Zone?

google-privacy-200 According to a Google job listing and several stories this morning Google is building an internal "Red Team" to address privacy and security issues. The job description reads: As a Data Privacy Engineer at Google you will help ensure that our products are designed to the highest standards and are operated in a manner that protects the privacy of our users. Specifically, you will work as member of our Privacy Red Team to independently identify, research, and help resolve potential privacy risks across all of our products, services, and business processes in place today. Top candidates will hav [...]


How Google Went From Search Engine To Content Destination

Google Play Gift Card Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later, Google would buy the venerable Frommer's travel guides or sell "Google Play" gift cards weren't remotely on the list. From Search Engine To Content Engine How did we get from Google being a search engine that pointed to things, like travel guides or gift cards sold by other companies, to being a content company? It's a position that more than ever before makes it hard for Google to assure other companies that it won't play favorites with its search listings [...]


Pre-Approved Custom URLs Now Rolling Out On Google+

google-plus-featured Earlier this month Google announced the quasi-launch of custom URLs, and today some users have noted that they are available for both profiles and brands. Unlike Facebook who had open enrollment for vanity URLs, Google is slowly rolling out vanity URLs to those they deem most important. If you qualify, a small grey banner will appear with the URL that you've been pre-approved for and a blue "Claim URL" button. Preapproved Notice If you are one of the chosen profiles or pages, you'll see the following message: As noted, this happens not just for personal accounts but also pages. We [...]


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