Marketing Day: September 25, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Study: Android Owners “More Complacent” Than iOS Users When It Comes To Browser ChoiceMost iPhone and Android owners overwhelmingly tend to use the default browser on their devices, though some have downloaded and use alternatives according to a new analysis from Chitika. The company looked a week’s worth of traffic from US and Canadian sites, amounting to “hundreds of millions of online impressions from [the Chitika] a [...]


Study: Android Owners “More Complacent” Than iOS Users When It Comes To Browser Choice

Screen Shot 2012-09-25 at 9.19.37 AM The majority of iPhone and Android owners use the default browser on their devices, though some have downloaded and use alternatives according to a new analysis from Chitika. The company looked a week’s worth of traffic from US and Canadian sites, amounting to "hundreds of millions of online impressions from [the Chitika] ad network between August 28th and September 4th, 2012." Notwithstanding the "complacency" of most mobile browser users Chitika discovered that iOS owners were more inclined to download and use alternatives. Chitika reported that more than 91 percent of Android impressio [...]


StumbleUpon Gets “Pinterest-y” New Redesign & Enhanced Functionality

stumbleupon-featured Last week StumbleUpon launched a new-look iOS app with a slew of new features. Today, the revamped StumbleUpon rolls out for web users. The layout looks quite similar to Pinterest, and even includes new "Pinterest-esque" lists. The new design also features the slick StumbleDNA that uses color to categorize content by topic: Each user has a personal color code, or StumbleDNA, assigned to them based off of their likes. The redesigned multi-column layout lets users view more content and make better decisions on what they'd like to see. Images are pulled in for all stories as well as headli [...]


MySpace Is Back. Again. This Time With A Super Sleek Music-Oriented Look

MySpace-New It's been four years since MySpace has been relevant as a social network. Despite the mass community exodus to other social networks, the new Justin Timberlake-led ownership team is still attempting to revive it. A new teaser video was released yesterday that gave users a sneak peak at an upcoming redesign: While the design is clean & ascetically pleasing, but the focus seems a bit all over the place. My initial thoughts were that Justin Timberlake threw Google+, Pinterest, Last.fm and Spotify into a blender and made some sort of social media slushy. The video has strong focus on [...]


Google Survey Reveals What Users Want From Mobile Sites

Desired functionality from mobile sites 2 With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren't. There's nothing especially revealing or controversial in these particular findings. What's more interesting about the study Google is releasing this morning is the data about features and capabilities that people want from mobile sites, including some specific things by vertical. Google used two independent research firms to survey more than 1,000 US adults, who also participated in focus group discussions and kept journals of [...]


Photo Tour: Google’s Surprise-Filled New York City Office, Including Digital Bookshelf

google-nyc-office-featured Google's headquarters in Mountain View, California, is well known. The Googleplex, as it's commonly called, sports everything from a T-Rex to a replica of SpaceShipOne. But Google's second largest office in New York City has plenty of sights to see of its own. I've been to Google's New York office several times since it officially opened last summer. I've been meaning to get this post together with some photo highlights of those visits for ages. With our SMX East search marketing conference coming to New York next week, I figured now was as good as time as any! Climbing The Google Ladder [...]


12 Content Research Tools You Should Be Using

When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming. From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research. But don’t let the sheer number of tools available drive you into analysis paralysis. Remember, this is an idea generation strategy, so try them all, pick a few favorites and make this a part your continuous content research and planning. Here are twelve you should be using if [...]


California Governor Brown To Sign Autonomous Vehicle Law At Google Today

Google self-driving car logo California is about to become the third state in the US with legislation designed to explicitly allow autonomous vehicles to be tested. California Governor Jerry Brown will sign the new law today at Google's headquarters in Mountain View. Yesterday afternoon, on Google's video channel, I noticed a new live stream page that went up saying that Google cofounder Sergey Brin would be interviewing Brown on the Google campus. For what? That wasn't stated. Later that day, the Governor's office sent out a notice that Brown would be signing legislation at Google. What legislation wasn't revea [...]


Five Days Later, Feedburner Restores Feed Counts

feedburner-logo They're back. It took almost five days, but feed counts are now showing again in Feedburner's dashboard. While the feed counts are back, I'm missing five days worth of stats. Feedburner is reporting zero subscribers for September 18-22 in my account, and presumably in all accounts. On Thursday night, I first noticed that the counts for my feeds were all showing zero subscribers. Google posted about it Friday morning, saying that Feedburner was experiencing " difficulties with our stats production pipeline for data representing Sept 19th and 20th, 2012." About an hour ago, the feed [...]


Marketing Day: September 24, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Does Your Company Pay For Social Media Reviews?A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and [...] Costolo: Interactive Tweets, Curation Tool & Downlo [...]


Does Your Company Pay For Social Media Reviews?

Does Your Company Pay for Social Media Reviews? A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn't a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and reviews. There is a right way and a wrong way to work with online users to generate content about a business in exchange for cash. For instance, working with well-trafficked bloggers on a paid review campaign that lets them give their honest feedback is a great way to gener [...]


Costolo: Interactive Tweets, Curation Tool & Downloadable Tweet Archives Coming Soon

twitter-logo-2012-new You may have missed the news late Friday, but Twitter CEO Dick Costolo gave a few sneak previews of the company's road map at a meeting of the Online News Association in San Francisco. Reuters was among several sources that recapped Costolo's appearance. Here's a look at some of the items that Costolo said are on Twitter's radar: Tweet Curation: Costolo mentioned a free tool that will let users "handpick and publish selections of tweets," as Reuters described it -- a curation tool, essentially. It sounds similar to what Storify currently offers. (Here's an example of my Storify curations [...]


Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements

linkedin-icon Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional long-form detailed feedback, endorsements are one-click, instant  approvals. The abbreviated new endorsements can be made for each user on a specific skill or areas of expertise. Endorsements are the [...]


Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!

smxlogo-200 Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. The SMX East program is created by our sister site Search Engine Land. SMX East offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot: Get It All with an All Access Pass P [...]


Interactive Advertising: Way Beyond Shooting Ducks

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those "shoot the duck" leaderboard banner ads that, for a time, converted no matter what the message?  Not only did those Flash banners integrate movement but they gave you the ability to interact when you put your mouse over the ad. As advertisers pushed Flash ads to the edge of annoyance, most ad networks began outlawing all ads that shivered, blinked, had flashing backgrounds or tricked you into clicking the ad. These truly tricky banners made us believe that the ad was interactive but it reall [...]


Facebook Seeking To “Close The Loop” With Offline Sales Data

online privacy The "holy grail" of online measurement has always been tracking to offline sales. Indeed, 95 percent of retail sales happen in stores and clicks are often a poor proxy for those in-store activities (comScore has long made this point regarding online display advertising). Accordingly there are now multiple initiatives going on to try and "close the loop" between online ads and offline sales. Google Wallet and Offers have online-to-offline tracking as one of their long-term objectives. And the advent and growth of smartphones has made online-offline tracking more feasible generally. Facebook [...]


Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6

iphone-5-featured Like a Hollywood studio Apple just released the weekend "box office" numbers for iPhone 5: "more than 5 million" sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales of 4 million on "opening weekend." Does that mean an iPhone 6 would initially sell six million? Apple said supply constraints were to blame for not selling more. Apple CEO Tim Cook is quoted in the release saying: While we have sold out of our initia [...]


Get Real: Facebook Asking Users To Rat Out Friends Who Aren’t Using Real Names

Report-Friends Facebook is serious about using real names for user profiles, so much so that they are now recruiting user to help identify their friends' fake names. Screenshots have surfaced of new prompt that allows a user to confirm, deny or not answer whether or not a friend is using a real name. All responses are anonymous and Facebook states that answers "won't affect your friend's account." Facebook has confirmed that this is a legitimate prompt with TheNextWeb.  They also reiterated that isn't prompt isn't being used for enforcement, rather for a better understanding of Facebook users. Face [...]


Marketing Day: September 21, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: PassTools, Facebook Highlight & Google NowThis week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, expansion of Facebook Highlight and BuzzFeed’s purchase of Kingfish Labs. Conductor and Mass Relevance launched new products for enterprise marketers and Dice confirmed the validity of content marketing with a $20 million acquisition. [...] [...]


Alibaba To Spin Out Controversial Aliyun Mobile OS

The new Alibaba-made Aliyun mobile operating system was at the center of controversy last week as hardware maker Acer abruptly cancelled a press event designed to announce the launch of a new Aliyun-powered smartphone for the Chinese market. Google claimed that Aliyun was an "non-compatible" version of Android and that Acer, as a member of the Open Handset Alliance, was compelled to use only compatible versions. Alibaba, which created Aliyun, loudly and publicly protested arguing that the operating system is entirely linux based and uses no Android code. Google contends that it's in fact b [...]


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