As Expected, Twitter Drops Support For Third-Party Image Uploads

twitter-settings Twitter debuted a shiny new user profile page today and simultaneously launched new versions of its official iOS and Android apps. Much was made of the changes, but lost in the PR blitz is this: Any Twitter user that posts photos to the service from now on will be doing it via Twitter's own photo service, not via one of the many third-party providers such as yFrog, Mobypicture or Twitpic. The option to choose a photo service is now missing in the settings on Twitter's mobile apps. Users can still choose a video hosting service (for how long, one has to wonder) and a read later service, [...]


Facebook Testing Mobile Ad Network

Facebook Logo The much-rumored Facebook ad network is taking another step closer to reality. The social network has confirmed that it is testing a mobile ad network that utilizes Facebook's data to target ads to users when they use mobile apps or visit certain mobile web sites. The mobile ad network test builds upon what Facebook has been doing with partner Zynga on its web site and it allows Facebook to monetize a key asset -- its data -- without compromising the user experience on the social network site itself. "We are working on a small test in which we’ll be showing mobile ads in apps off of Fa [...]


Survey: Email Marketers Focused On Integrating Social, Improving Metrics

EmailPriorities When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of email marketers, with 37% of those surveyed choosing each goal. That's according to a new study conducted by the Relevancy Group and sponsored by Return Path. The survey was conducted in August 2012 by the Relevancy Group using an online panel of marketing executives with those with fewer than 10,000 customer records filtered out. Those surveyed were running both business-to-consumer and business-to-business marketing efforts, across industries that included [...]


Marketing Day: September 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-GoPromoted posts for pages are coming to a mobile device near you — thanks to the new Pages Manager app. Administrators will now be able to do more than just update as posts can be promoted and analyzed directly from the the newest version of the Pages Manager app. When using the Pages Manager app, users will [...] Research Firm Predicts Up To 15 Percent Of Lik [...]


Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-Go

Promoted Post via Mobile Promoted posts for pages are coming to a mobile device near you, thanks to the new feature added to the Facebook Pages Manager app. Administrators will now be able to do more than just update, as posts can be promoted and analyzed directly from latest version. When using the Pages Manager app, users will now see a "Promote" link next to recent posts: Upon clicking, administrators will have the ability to purchase promoted posts directly in the app. By using a slider, the admin can select the dollar amount and promote: Once the post has been promoted, administrators can use the app to [...]


Research Firm Predicts Up To 15 Percent Of Likes/Reviews By 2014 Will Be Fake

facebook-dislike-featured Research firm Gartner has released a report predicting the importance of online reviews and social media "Likes" will result in Fortune 500 brands and large enterprises increasingly "astroturfing" and paying for positive mentions. Specifically the percentage of paid-for mentions, Likes and reviews will reach 10 to 15 percent of the total by 2014. Gartner goes on to assert that there will be at least two high-profile FTC actions against Fortune 500 companies during the same time frame. The FTC published and updated guidelines in 2009 about the use of testimonials and endorsements in advertis [...]


11 Content Marketing Knows

It's easy to jump on a bandwagon. People have a tendency to want to be included. As marketers, we want to stay at the forefront with knowledge of the latest tactics and trends. These desires are strong, and can lead to rash decisions. In trying to not get left behind, you just jump in and start doing, maybe without looking first to see where you're going to land. On the flip side, sometimes we can get so bogged down in the details and the process that it stops us from actually doing anything. Neither of these is an optimal path for a successful content marketing roadmap. Something tha [...]


Reddit, New Digg Make TIME’s Best Websites Of 2012

time-magazine-logo Two social networking stalwarts have made TIME magazine's list of the Top Websites of 2012: Reddit and Digg. The magazine compiles its list annually, and this year's Top 50 seems to focus even more than usual on sites that would be under the radar of a mainstream news magazine audience. As TIME says, most of the sites it likes to choose "aren't yet household names." So, this year's list includes both Reddit and Digg, two sites that have been around the social networking space for a long time but certainly don't have the name recognition of Facebook or Twitter. (Heck, pretty amazing that [...]


Yahoo’s Sale Of Alibaba Assets To Net Company $4.5 Billion Cash Infusion (Updated)

Screen Shot 2012-09-18 at 10.03.15 AM Yahoo's wallet just got a bit fatter. The company has closed the $7+ billion sale of roughly half of its interest in Alibaba (initially purchased for $1 billion). Reportedly, after taxes, Yahoo will net $4.5 billion. Yahoo owned roughly 40 percent of the Chinese e-commerce company. Now it owns 20 percent. The deal is part of a stock repurchase program by Alibaba. (As an aside, Alibaba is embroiled in the Acer Android-OS compatibility drama with Google.) Ultimately Yahoo will sell its entire interest in Alibaba. The disposition of Yahoo's Alibaba's assets had been a matter of controversy [...]


Google+ Reaches 100 Million “Social Network” Users (& How This Is Different From Past Milestones)

google-plus-featured Yesterday, Google announced that it had 400 million people who had "upgraded" to Google+, a statistic we've had updated over time. But many have wanted to know how many people actually use Google+ itself, not just have accounts enabled for it. That's finally been revealed: 100 million. Below, a guide to how this figure fits in with past ones Google has given. Google+ Accounts Both figures were in a Google+ post from Vic Gundotra, Senior Vice President, Engineering at Google: This week we also hit an important milestone--over 400,000,000 people have upgraded to Google+. It was only a year [...]


Online Video Ads Are On The Rise: How Do You Measure Success?

Laptop and video service sign. Online video newspaper. Ad spending on digital video is poised to grow from its current 2012 estimate of $3 billion to more than $8 billion by 2016, according to eMarketer. As we all know, advertising dollars move to where eyeballs shift, and if industry predictions are correct, an additional 30 million eyeballs will be moving to digital video, totaling 201 million viewers in four short years. What will it for mean for advertisers if by 2016 over 200 million people are watching digital video? How can advertisers spend those $8 billion dollars judiciously? Most importantly, of all the video metrics you ca [...]


Tumblr Traffic Has Doubled In Last Year, Search Visits Up 200 Percent [comScore]

tumblr_on_blue_small Tumblr has gained a lot of new users and readers over the past year, and it also has a big fan in Google. (And possibly Bing, for that matter.) According to comScore, Tumblr saw a 100.5 percent rise in unique visitors between July 2011 and July 2012, reaching 26.9 million uniques in July. Those are desktop visits, and smartphone traffic is also up. ComScore says Tumblr had 6.7 million smartphone visitors in July, a 51 percent gain over only five months. And it's not just the social element driving those gains. According to comScore, search traffic to Tumblr has skyrocketed over the past [...]


Exceed Your Traffic and Sales Goals – Attend SMX East in Two Weeks!

SMX East returns to New York City in just two weeks! Here is what's in store: Up-to-date Tactics: Were you one of the 85% of marketers who were impacted by Panda and Penguin this past year? Will increase in mobile usage force you to change the way you market online? When – or will – search engines effectively use social signals, or will Facebook beat them to it? SMX East sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 12 [...]


Twitter Announces New Image-Heavy Look On The Today Show

Ryan-Seacrest-Twitter This morning's Today show promised to unveil big changes that are happening with Twitter. Twitter's CEO,  Dick Costolo, sat down with Matt Lauer & Ryan Screast to chat about the "big" new changes. The biggest change? Making twitter more visual and engaging. In order to achieve this, Twitter has released a "timeline-y" feel for profiles that feature a large image at the top. The main image now displays the users info (Twitter handle, account name & description) over the new feature image. Costolo stated that: "what we've hear over and over again from our users is that they [...]


Marketing Day: September 17, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Outside Image Services Next On Twitter’s Hit ListIf you’re one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. Having already circled its API wagons to the detriment of LinkedIn users, Instagram users, and angering many with its new developer ecosystem vision, Twitter appears set to drop the hammer next on companies [...] Report: Google+ Hits 400 Millio [...]


Report: Outside Image Services Next On Twitter’s Hit List

twitter-camera-images-200 If you're one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. Having already circled its API wagons to the detriment of LinkedIn users, Instagram users, and angering many with its new developer ecosystem vision, Twitter appears set to drop the hammer next on companies like TwitPic, yFrog and other image services. According to BuzzFeed, Twitter is about to drop support for third-party image services from its official apps -- perhaps in the next round of app updates. Noah Everett, founder of TwitPic, tells BuzzFeed that Tw [...]


Report: Google+ Hits 400 Million Upgraded Accounts

google+ logo Today Google' Senior Vice President, Engineering, Vic Gundotra, released a post welcoming Nik Software and updating current Google+ stats. According to Gundotra, 400 million users have "upgraded" to Google+ since public signup opened to all. Of the 400 million users, 100 million users are monthly active users of either plus.google.com or the Google+ mobile app. Gundotra stated that the active users today are derived from both mobile app users and those who visit plus.google.com: "While Google+ is all about creating a better experience across Google, it’s also a destination. And he [...]


Now Filming At Google: “The Internship” With Vince Vaughn & Owen Wilson

google-campus-featured We wrote earlier about a new movie, "The Internship," starring Vince Vaughn and Owen Wilson as slightly-older-than-normal Google interns. Some of the filming is now happening at Google itself. The comedy stars Vaughn and Wilson as 40-something salesmen who, after getting laid-off, begin anew as interns with Google. Filming began in August at the Georgia Tech campus in Atlanta, where a pseudo-Google had been created. But now it's happening today at Google itself, with a set operating on the main campus: It's been filming here since at least Friday and still going today (I'm co [...]


Five Steps To Integrate Visual Content Into Your Social Media Strategy

Baked-by-Melissa-600x483 "Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest." -- Dr. William J. Ward, a social media professor at Syracuse University, in a recent interview with Fast Company Dr. Ward’s analysis is right on the mark.. In the past year, the unbelievable growth of visually [...]


Google Strengthens Mobile Photo Presence With Snapseed Acquisition

Snapseed-Logo Today Google has acquired Nik Software, the makers of popular mobile and desktop app Snapseed. Snapseed is a hybrid app that meshes Photoshop-like editing capabilities with Instagram like filtering. In addition to Snapseed, Nik Software has a handful of other photo editing tools. The purchase price was not disclosed. The iOS Snapseed mobile app had been retailing for $4.99 and had won app the iPad App of the year in 2011. With the acquisition, Google+ may be able to further compete with Facebook/Instagram in the social photo space. Snapseed already gathered 9 million users during its f [...]


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