Why Marketers Will Have A Pinerly Pinterest Strategy in 2013

It is always fun to see the offshoots of popular social media sites. TweetDeck, HootSuite and Radian 6 could never have existed without sites as popular as Facebook and Twitter. Well, there is a new third-party tool in town called Pinerly. And while it is still in invite-only/beta mode, many are speculating that marketers will have a Pinerly Pinterest strategy in 2013. What Is Pinerly? Pinerly allows you to create a campaign and post it to Pinterest. It then delivers data such as click-throughs, likes and repins. For those of you who have run a Pinterest contest or engaged in Pinterest [...]


Don’t Fall Victim To GDN Placement “Exclusion” Overkill

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you set your campaigns up (keywords, topics, interest targeting, remarketing, managed placements), you will still optimize and base your success on the relevancy and performance of the placements where Google showed your ads. I have a terrible confession to make. I have never worked with any agency, company or individual that wasn’t using too many placement exclusions. There, I said it. But after today, there will be no more excuses and Google Disp [...]


Dueling Apple, Microsoft, Google Press Events Promise Onslaught Of Mobile Devices For Holiday Buyers

Screen Shot 2012-10-22 at 7.01.04 AM Hold on to your wallets folks, a new crop of mobile devices is imminent. Just in time for the ramp up to holiday shopping, Apple is expected to announce its long-anticipated 7-inch iPad Mini (or whatever it will be called) tomorrow. That event is also rumored to include an interim refresh of the flagship 10-inch iPad in addition to other a couple of other PC-related hardware announcements. Right on the heels of Apple's tablet unveiling Google and Microsoft are holding dueling press events a week from now. Microsoft's Windows Phone 8 event will be held in San Francisco and Google's Android m [...]


Marketing Day: October 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 Free WordPress Plugins For Affiliate MarketersWordPress is a very simple-to-use solution for creating powerful affiliate websites. The best part about WordPress is all the plugins that are available. It seems there is at least one plugin for just about anything you can imagine! I’ve put together a list of 5 free affiliate marketing plugins for WordPress that I really like [...] Marketing Biz: Foursquare Search, BloomReach  [...]


5 Free WordPress Plugins For Affiliate Marketers

5-affiliate-plugins-570-270 WordPress is a very simple-to-use solution for creating powerful affiliate websites. The best part about WordPress is all the plugins that are available. It seems there is at least one plugin for just about anything you can imagine! I've put together a list of 5 free affiliate marketing plugins for WordPress that I really like to use.     1. Pretty Link Lite This is probably my favorite WordPress plugin for my affiliate sites. In a nutshell, this plugin allows you to take long and nasty-looking affiliate links and easily turn them into "pretty links" that look like [...]


Marketing Biz: Foursquare Search, BloomReach & Message Bus

This week we saw more. More Yahoo changes. More competition in the mobile payments and deals verticals. More funding for BloomReach and Message Bus. More evidence that 140 characters is truly dead. More location analytics services. Foursquare also made it clear they were a local search engine and the potential bailout of Color by Apple turned me green. This is ... Marketing Biz. Reinventing local search for everyone Head over to Foursquare.com and search for ‘pizza’ or a ‘sushi.’ No need to create an account; just go there and type in what you’re looking for. Foursquare [...]


Microsoft Revenues Soft As Company Awaits Windows 8 Rollout

microsoft-earnings-business-featured Post PC era indeed. Microsoft announced quarterly results yesterday and, although they were massive, they were flat or down compared with a year ago. Overall Microsoft reported revenue of $16.01 billion. Windows software sales were down 33 percent compared with a year ago. They came in a $3.24 billion vs. $4.87 billion in 2011. Microsoft attributed this in large part to the transition to Windows 8 and delayed enterprise and consumers purchases in anticipation of the launch. Microsoft's other cash cow business, Office, declined a much less severe 2 percent to $5.5 billion (from $5.63 bill [...]


The Curious Story of Reddit, Heinous Content & Free Speech

Reddit-Alien Last week Gawker uncovered one of Reddit's most notorious users, Violentacrez. This user was a man known for creating vile, hateful, and illicit Subreddits on the site that sometimes displayed unlawful content. Reddit has always been a site that allowed users to mainly act out with little to no filtration other than from individual moderators of any given Subreddit. The outing of this  Reddit monster brings to light the legal & moral issues that any site can run into when inmates are running the Asylum and the conundrum that Reddit is facing. You see,  Michael Brutsch, aka Violentac [...]


What To Make Of Google’s $8 Billion “Mobile Run Rate” Figure

google-mobile-featured A year ago Google said it had a "mobile [advertising] run rate" of $2.5 billion. That was impressive. But yesterday on the Google Q3 earnings call CEO Larry Page announced a much larger number -- $8 billion: This time last year, I announced that our run-rate for mobile advertising hit $2.5 billion. That seemed like a pretty big number even for Google. But now we have built up additional mobile revenue from users paying for content and apps in Google Play. Including these new sources grossed up, I can announce our new run-rate for mobile is now over $8 billion. That’s quite a business. CFO [...]


Dark Google: One Year Since Search Terms Went “Not Provided”

google-clouds-dark-featured A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found those publishers through Google's search engine. The "single digit" percentage of withholding that Google predicted at the time has turned into more than 50%, in some cases. If Google's withholding were an eclipse, more than half the sun is being covered. "Dark Google" is upon us, and it will only grow darker. I'm drawing the term "Dark Google" as a play off the "Dark Social" concept that Alexis Madrigal wrote about recently in The Atlantic. Dark Socia [...]


Marketing Day: October 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Dlvr.it Converts To Freemium Distribution ModelDlvr.it, an automation tool used by many bloggers and publishers, is switching to a freemium business model with the launch of two premium account plans and changes to its existing free service. The new plans were introduced in an email sent to users last night. Dlvr.it allows publishers to automatically distribute content from an RSS [...] Twenty Dollars For A Twitter App? Blame Twitter& [...]


Dlvr.it Converts To Freemium Distribution Model

dlvrit-logo Dlvr.it, an automation tool used by many bloggers and publishers, is switching to a freemium business model with the launch of two premium account plans and changes to its existing free service. The new plans were introduced in an email sent to users last night. Dlvr.it allows publishers to automatically distribute content from an RSS feed out to social networks including Twitter, Facebook and LinkedIn. You might think of it as a more limited/focused version of IFTTT. New are the "Pro" and "Ultimate" plans -- $10 and $20 per month, respectively -- both of which offer services not ava [...]


Twenty Dollars For A Twitter App? Blame Twitter’s API Rules

twitter-api-developers-featured Would you pay $20 for a Twitter client? Especially when Twitter has its own free client, and several other Twitter clients are also free? That's the question that Tapbots is asking Twitter users. The company, makers of the excellent and popular (and free) Tweetbot client for iOS, has just released its desktop Mac version of Tweetbot ... and it comes with a $19.99 price tag in the Mac App Store. Why? In its announcement today, Tapbots says $20 is "not that expensive" for a piece of software that might get used every day. But the price isn't just a reflection of development time and cos [...]


Google Q3 Earnings ($14.1B) Leak Early, Company Blames RR Donnelley

google-g-logo Roughly an hour ago a draft of Google's Q3 earnings press release appeared on the SEC Edgar website. It showed revenues of $14.1 billion, including $2.58 billion from Motorola. The language of the release made it clear that the document wasn't final ("pending Larry quote"). The early release came as a big surprise to tech bloggers and investors alike. Results were supposed to be released after the market closed today. Earnings disappointed investors and reaction was swift sending Google's stock down nearly 10 percent before trading in Google shares was halted. Google blamed the emba [...]


The Fallacy Of Twitter Marketing Rules: Different Approaches For Different Objectives

Our little baby is growing so quickly! Just yesterday, well, in 2007, Twitter was debuted at SXSW. It was the same year the iPhone displaced the celebrities and politicians on the cover of Time Magazine.  By the time the vice presidential candidates debated earlier this month, over four million tweets concerning the debate were exchanged. The rapid rate of growth of social media has led to an incredible amount of confusion of terms. Even old notions like community and engagement seem open to differences of interpretation. It’s no wonder that when we speak of social media marketing, w [...]


The Future Of Location-Based Marketing Isn’t Foursquare

For once in my life, I hope I am wrong. But I don't think I am. Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the app has gained a lot of traction among those that run in the social crowds, it has only grown to 25 million members. It sounds absurd for me to be using the words "only" and "25 million" in the same sentence, but, given the growth of image sharing/location-based app, Instagram -- zero to 80 million in a little under two years -- it feels like Foursquare may not gain the traction is needs to b [...]


Twitter Takes First Country-Specific Censorship Action, Against Hate Group In Germany

Twitter Logo Earlier this year, Twitter added the ability to block Twitter accounts and tweets by a country-by-country basis, in case it needed to respond to legal requests. Nine months later, the company has done this for the first time, for a hate group based in Germany. The Financial Times spotted the action and reported it in a blog post today. The story come out of information Twitter sent to Chilling Effects last month, part of Twitter's mechanism for being transparent about censorship requests. The Chilling Effects filing reveals that a Germany ministry (the Ministry of the Interior for Lower [...]


Google Announces Android Event For Oct. 29

An invitation from Google - INBOX-1 Hey Microsoft. That Windows Phone 8 event you have planned for Oct. 29 in San Francisco? Google wants in on that day, having just announced a rival event in New York City, perhaps to announce its next Nexus phone. Invites were just emailed by Google to members of the press about an Android event, as shown above What will be announced? Who knows, but the invitation starts out, "The playground is open," which suggests the event will be related to Google Play, Google's content store for Android users. Then again, it might be related to the next version of Google's "Nexus" line of sma [...]


Pinterest Users Can Now Block, Report Accounts

pinterest-logo-220 Marketers that are active on Pinterest may want to tread a little more carefully now, thanks to a couple new features that Pinterest is rolling out this week. Pinterest users now have the ability to block and/or report others at the account level. Reporting was previously available only on individual pins, which was an inefficient way for users to tell Pinterest about accounts that might be violating the site's guidelines. Both new options are available under a small flag icon on the profile page. Here's a screenshot from Pinterest's announcement: As you can see, users have severa [...]


Marketing Day: October 17, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New LinkedIn Profile Lets Users Visualize Relationships & Gain Better InsightsLinkedIn has been been updating, enhancing and redesigning ferociously over the past few months. Now, the most common page, the profile page, is receiving a facelift. Changes to the page will allow for easier editing, better visualizations with a unified design. The first thing that most users will note is the clean, streamlined design. With subtle colors, [...]


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