Yahoo To Appeal $2.7B Judgment In Mexican Yellow Pages Contract Lawsuit

yahoo-legal-law-featured Yahoo is planning to appeal a $2.7 billion judgment against it in a lawsuit over a yellow pages listings service in Mexico. The company announced the judgment and its plan to appeal in a short news release this afternoon. Details about the case are vague. Yahoo's statement says that a company called Worldwide Directories S.A. de C.V. and Ideas Interactivas, S.A. de C.V. sued Yahoo and Yahoo Mexico for breach of contract, breach of promise and lost profits related to contracts for a yellow pages listing service. Some reports say that Worldwide Directories is the parent company of Ideas I [...]


Marketing Day: November 30, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And AppleComScore’s October mobile market share data don’t appear to reflect the iPhone sales gains reported by Kantar Worldpanel Comtech research earlier this week. Android continues to lead the iPhone in the US market (53.6 percent to 34.3 percent) by roughly the same margin as in July. However both platforms gained share at the expense of [...] Marketing [...]


ComScore: US Smartphone Market Is A Two Horse Race Between Samsung And Apple

android-apple-ios ComScore's October mobile market share data don't appear to reflect the iPhone sales gains reported by Kantar Worldpanel Comtech research earlier this week. Android continues to lead the iPhone in the US market (53.6 percent to 34.3 percent) by roughly the same margin as in July. However both platforms gained share at the expense of all the others. Indeed there was a loss of share for RIM and Windows Phone. According to the Kantar data Windows Phones are seeing some success in Europe though apparently not at all in the US market. Android is increasingly synonymous with Samsung. Other [...]


Marketing Biz: Predictive Analytics, Facebook Ads & Social Data

Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage with PeopleBrowsr securing a restraining order against Twitter while Gnip expanded their Tumblr offering. Oh and Mozilla is betting on the web to win out over apps. This is ... Marketing Biz. Ad tech startup Triggit raises $7.4M on h [...]


Pew: 61% Say Smartphones Make Them More Productive But Nearly 1/3 Find They Distract From Real People

Reasons for not upgrading to smartphone Pew Mobile phone owners are ambivalent about their devices. Most people say that "net net," mobile phones have been helpful, increased productivity, saved time and made them more connected to others. However there are also social costs and a dark side to the widespread adoption of mobile devices and smart devices in particular. That's according to survey data released today by the Pew Internet & American Life Project. The biggest complaints about mobile phones have to do with being distracted and unable to focus on a single task, the increased challenge of separating from work and the in [...]


ComScore’s New Multiplatform Ratings, Pandora Has More Mobile Than Desktop Users; Twitter Almost Equal

smartphones We knew that the iPhone helped make Pandora the success it has become. However not until comScore released its new multiplatform rankings yesterday did we know the full extent of Pandora's mobile success. The internet radio provider has more than 2X the users in mobile that it has on the PC. Another revelation (or perhaps confirmation) of sorts is how much traffic Twitter has from  mobile devices. Its mobile traffic is almost equal to its PC traffic. The new multiplatform view combines PC, mobile and video traffic into a ranking hierarchy that employs both panel-based measurement and be [...]


Omni-Channel Retailing Isn’t Omni Without Affiliate Marketing

shutterstock_92512636-tabletShopping It would be impossible for marketers to ignore the buzz about omni-channel retailing. Given the opportunities it presents to increase average order value, there’s no surprise that omni-channel is top of mind for CMOs. As it continues to move from concept into everyday practice, let’s not forget about the role performance marketing plays in ensuring the success of an omni-channel strategy. First, a quick refresher on omni-channel retailing and the omni-channel shopper. Omni-channel retailing is all about providing a seamless consumer shopping experience across every platform includ [...]


Marketing Day: November 29, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Ad Products Hit Southeast Asia With Help From Komli MediaTwitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today’s announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company’s fastest-growing markets. “We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and c [...]


Twitter’s Ad Products Hit Southeast Asia With Help From Komli Media

Twitter Logo Twitter has partnered with Komli Media to launch Twitter ad products in Southeast Asia. In today's announcement, Twitter VP of international revenue Shailesh Rao, says Southeast Asia is one of the company's fastest-growing markets. "We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers," Rao says, "and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region." Komli specializes in digital advertising in the Asia Pacific area. It will manage [...]


App.net Giving Out Invites For A Free Month

appnet logo Current users of the small, subscription-based social network App.net can now give friends a chance to try to the service for one month at no charge. It's a smart move that should help bump up App.net's user levels, especially in the wake of last month's decision to lower the subscription fee from $50 to $36. According to Appnetizens.com, App.net currently has about 28,700 total users and is adding new users only at a clip of several dozen per day. Existing users on a yearly plan will find a "small number" of invites at account.app.net/invite -- my account shows three invites. Invites ar [...]


A Simple Guide To Mobile App Marketing

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you're thinking, "why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?" The above image shows the rapid growth of the apps market (thanks to the telecomblog and Chetan Sharma consulting). The mobile app industry is booming, and since the one-million-app mark was reached in late 2011, the competition to get your app noticed in the marketplace is fierce. However, there is space for your a [...]


PeopleBrowsr-Twitter Case Illustrates Risks Of Building A Business On Third Party Platforms

twitter-legal-law PeopleBrowsr, the social analytics platform that derives substantially all its data (including its Kred scoring) from access to Twitter's feed, has fallen victim to Twitter's recent ambitions to rein in and exercise more control over its ecosystem. The company, which once promised an open platform and developer access to its data "firehose," has more recently tightened the rules surrounding use of its API. PeopleBrowsr's business is fundamentally threatened by these changes. And so it sought (and obtained) a temporary restraining order (TRO) preventing Twitter from cutting off its direct ac [...]


Infographic: The Hours We Spend On Facebook, Tumblr, Pinterest & Social Media

Infographic_ The Growing Impact of Social Media | Socially Aware Blog Feeling short of time? Perhaps you've lost it all to social media. People spend nearly 7 hours per month on Facebook, and time overall spent on social media is way up since 2006. Even watching TV has become social, with 29% saying they watch TV and use Facebook at the same time. These stats and many more have been compiled into an infographic from the folks at Socially Aware: Want the infographic for yourself? You'll find it here: Infographic: The Growing Impact of Social Media. [...]


Union Metrics For Tumblr Comes Out Of Beta & Reveals Pricing

Post-Metrics In October, Union Metrics announced a formal partnership with Tumblr to provide activity and engagement metrics for the popular social network. As of today, the product, Union Metrics For Tumblr, is officially out of the beta/invite-only stage and available to the public. Union Metrics is no stranger to social analytics -- having previously launched TweetReach for Twitter. The services allow users to filter tracking of specific topics or blogs, track engagement levels/trends over time, identify key contributors and curators and analyze specific posts to show amplification/interactions. [...]


Google’s Horowitz: Facebook Is A Social Network Of The Past

google-facebook-boxing-featured Google's Bradley Horowitz did a pretty good Rocky Balboa impression on Wednesday, calling Facebook -- the reigning social champ -- a "social network of the past" and accusing the network of getting advertising all wrong. Horowitz, Google VP of social products, made his comments during a 15-minute conversation at the Business Insider IGNITION conference. (See the full video below.) His biggest verbal jabs at Facebook were on the subject of advertising. Horowitz said Facebook is "jamming" ads into users' streams and frustrating both users and brands in the process. He said Google may somed [...]


Marketing Day: November 28, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five DaysA dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore’s final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the a [...]


Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days

shopping-featured A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore's final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion -- at $1.46 billion. The largest online shopping growth over last year occurred on the US Thanksgiving holiday itself. However Cyber Monday qualified as the largest single e-commerce shopping day to date in terms of dollars spent. Cybe [...]


LinkedIn Opens Up Ad Interface With New API Program

linkedin-icon LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get the most of out LinkedIn Ads. With the large variety of targeting variables, this is a long time coming to heavy LinkedIn advertisers. The new API will make the ad testing processes automated and much more manageable. LinkedIn also gave the following st [...]


Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Businesses

money-growth-chart-featured Digital marketing companies are well represented on this year's Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has put together the list, which is based on self-reported revenue growth over a three-year period; in this case, the period from 2009 to 2011, inclusive. Here are some of the online marketing companies that I spotted just inside the top 40. 3. HasOffers 5. RocketFuel 11. Slingshot SEO 14. Marketo 15. RepEquity 17. TubeMogul 19. ePropertySites 20. ActivEngage 28. HubSpot 36. Zillow Further down [...]


Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says

Facebook-Ads [caption id="attachment_27385" align="alignright" width="257"] Everson's profile photo on Facebook[/caption] Despite being a public company with billions in revenue, there's still a lot of doubt about Facebook advertising. The company's Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung -- though "sophisticated" targeting and other techniques -- brought in $129 million in sales of its Galaxy S III solely by spending $10 million over three weeks on Facebook. That's a considerable return on ad spend in any [...]


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