Learning By Example: 9 More Responsive Emails

A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I've received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox. There’s a range of ideas here, from beginner to advanced tricks. It’s important that we all be looking at examples of what’s happening in the space. There are few best practices established, and fewer quick fixes. The phrase “mobile optimization” is being tossed around a lot, but the idea is new enough that I don’t think we quite know what it means ye [...]


Marketing Day: November 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Demand Raging For Google Nexus 4 Android HandsetExcept for the lack of LTE support there’s no question that the LG-made Google Nexus 4 is the best Android phone on the market. It kicks the Samsung Galaxy’s proverbial posterior. And at $299 for the unlocked 8GB version it frees you from the tyranny of carrier two-year contracts at a terrific price. It’s simply [...] Report: iPhone 5 Gaining Share, Leads Android In Rec [...]


Demand Raging For Google Nexus 4 Android Handset

Except for the lack of LTE support there's no question that the LG-made Google Nexus 4 is the best Android phone on the market. It kicks the Samsung Galaxy's proverbial posterior. And at $299 for the unlocked 8GB version it frees you from the tyranny of carrier two-year contracts at a terrific price. It's simply a great phone. Others appear to agree. The Nexus 4 is proving to be so popular Google is having a tough time keeping it in stock. The 16GB version is still available for $349 but the $299 8GB Nexus 4 is sold out again -- apparently. This is according to messages on the Google Pla [...]


Report: iPhone 5 Gaining Share, Leads Android In Recent Sales

iPhone 5 black and white versions According to Kantar Worldpanel Comtech research the iPhone 5 has overtaken Android in US smartphone sales. Buoyed by existing iPhone owner upgrades, which account for 62 percent of iPhone 5 sales, as well as some Android switching Kantar says that the iPhone now holds a 48.1 percent to 46.7 percent lead over Android in the US. Again, these numbers refer to recent sales and not to persistent, overall device market share (Android still leads). Kantar says the share surge is based on "strong uptake of the iPhone 5 over the past 12 weeks." In Europe Android holds a considerable lead over [...]


5 Ways To Know How To Say No (To Potential Clients Or Agencies)

shutterstock_86388316-Stop We need a new agency. We are thinking of hiring an agency. We’d like to hear more about your agency. Do you do search? We’d like some SEM help. Can you conduct a review of our current program? How many times have you been asked any of the above questions? How far would you go to prove yourself worthy of providing the answers? There is no greater cost to an agency than the cost of acquiring new business. The race to build business in an industry experiencing unparalleled growth has led to agencies rarely stopping to ask if they should be answering those questions and in what context. [...]


Polls And Testing: When Is Close No Cigar?

shutterstock_96832090-ballot Now that the 2012 U.S. Presidential election is over, there's a bit of buzz around why some folks thought the election would be close and others who, using some solid statistical techniques, predicted a definitive (and it turns out, accurate) outcome. I want to try to explain the latter, especially for marketers. Why? Because political elections are in many ways like optimization testing: you've got two (or more) candidates and the "market" is choosing between them. So we can gain insight from understanding political polling that can assist us in our testing efforts and the metrics we use t [...]


Marketing Day: November 26, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit GoodsFor the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to be the busiest online shopping day of the year. The U.S. Immigration and Customs Enforcement (ICE) announced today that 132 domain names have been seized this year in two campaigns known as “Project Cyber [...] Political [...]


U.S., Euro Governments Seize 132 Domain Names Selling Counterfeit Goods

fake-website-icon For the third consecutive year, websites selling counterfeit products online have been seized on Cyber Monday, the day generally thought to be the busiest online shopping day of the year. The U.S. Immigration and Customs Enforcement (ICE) announced today that 132 domain names have been seized this year in two campaigns known as "Project Cyber Monday 3" and "Project Transatlantic." The latter project refers to the fact that law enforcement agencies in several European countries also took part. The US-based effort nabbed 101 domains, while the European project claimed another 31. The ICE s [...]


Political & Weather Sites See Big Traffic In October [comScore]

comscore-logo With Hurricane Sandy ravaging the East Coast, and the Obama-Romney election dominating national news attention, weather- and political-related websites saw big gains in traffic during October. That's according to comScore's Top 50 U.S. web properties list for the month. Websites in comScore's Political News category collectively reached an all-time high with 60 million visitors, a 30 percent gain over September. The top three sites in the category were HuffPost Politics: 15.4 million visitors (up 25 percent) CNN Politics: 13.5 million visitors (up 56 percent) NBCNews.com Politics: 11 [...]


Most Outlets Duped In Rush To Cover Google-ICOA Acquisition

Earlier today, as everyone now knows, a press release went out announcing the acquisition of WiFi provider ICOA by Google for $400 million. Though it was suspiciously short and lacked any quotes from company officials most people took it as official and ran with it. I was prepared to write something as well when our news editor Barry Schwartz expressed skepticism, did some digging and found out the release was false. Many of the familiar, leading tech blogs (and even AP) went out immediately with quick stories and analysis pieces about what it would mean for Google's fledgling ISP efforts. [...]


Pew: 56 Percent Of All Mobile Users Access The Internet

mobile web smartphone According to some new survey data released over the weekend by the Pew Internet & American Life Project, 56 percent of all mobile phone owners in the US access the internet. In addition, Pew says that 85 percent of all US adults now own a mobile phone. There are approximately 250 million US adults today. If 85 percent own a mobile phone that would make 212 million mobile phone-owning adults in the US. There are roughly 26 million teens in the US and 75 percent of them own mobile phones according to Pew. That would make an addressable mobile population of roughly 230 million (not cou [...]


Social Media Marketing Tactics that Work – Join the Marketing Land Team Next Week in Las Vegas

smx-social-vegas-featured January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook, Google+, Twitter and Pinterest. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven techniques and tools. SMX Social Media Marketing is programmed by t [...]


Black Friday Sales Top $1 Billion As Web Prepares For Even Bigger Cyber Monday Shopping Surge

shopping-featured This weekend comScore reported that for the first time Black Friday online sales topped $1 billion. The expectation is that today, the awkwardly named "Cyber Monday," will see potential online sales exceeding Friday's totals, perhaps reaching $1.5 billion as Americans throw off the shackles of austerity that have limited holiday spending over the past few years. Black Friday originally was a reference to aggressively discounted in-store sales, while Cyber Monday was so named for the day when people returned to work and could shop online with a high speed connection. The reality today is [...]


4 Tips For Capitalizing On Untapped Mobile Conversions

Mobile devices have increasingly become the go-to resource for consumers looking to make a near-term buying decision. In fact, our recent xAd-Telmetrics Mobile Path to Purchase Study showed that more than 60 percent of mobile searchers ultimately make a purchase, many within hours or the same day. Because mobile consumers are further along in the purchase cycle, they represent an enormous conversion opportunity. However, monetizing this ready-to-buy audience requires tailored mobile ad strategies that reflect distinct buyer motivations and behaviors across vertical categories and even devic [...]


2012: The Year Of Ad Targeting

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that will have an impact on advertising in the New Year. Ad targeting has played a tremendous role in online advertising, and we have the abundance of available data to thank for this. Let’s take a closer look at some examples of what might have added to this momentum: Facebook Went Public In an effort to expand its reach and drum up additional revenue, the social networking giant went public in May. And what is Facebook comprised of? That’s right, da [...]


Marketing Day: November 21, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive“Ghost town” is a phrase that’s been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we’ve covered before when it looked at Wal-Mart’s Facebook Page strategy, is now out [ [...]


Ghost Town? Study Says 70 Percent Of Facebook Pages Are Inactive

facebook-ghosts-featured "Ghost town" is a phrase that's been tossed around when describing the apparent low activity levels on Google+, but a new study suggests that it could also apply to business activity using Facebook Pages. Recommend.ly, a social media tools/analytics company that we've covered before when it looked at Wal-Mart's Facebook Page strategy, is now out with a wider study that looks at overall Facebook Page activity ... and it isn't pretty. In October, the company examined more than 5.7 million Facebook Pages with at least 10 "Likes", and used a subset of about three million Pages to dig deeper [...]


Instagram Badges Help Users & Brands Promote Profiles On The Web

Instagram-Badges Now bloggers and businesses have an official badge to help promote their presence on Instagram. An official blue badge can now be made that will allow users to promote their new Instagram web profiles. In order to get your Instagram badge, simply head over to the official Badges page, select your icon and copy the interactive code for your website.  The buttons are sized to fit in uniformly with all other standard traditional badges. [...]


Mobile Email Marketing: Tips For The Holiday Season

mobile-email-featured 'Tis the season when the volume of email sends begins to soar. From Black Friday previews to last minute gift reminders, retailers are upping the ante on the number of messages being sent. This makes the inbox a crowded place to be. But that’s not news. What makes this retail holiday season special? This year over 30% of those messages will likely be read on some type of mobile device. So how do you ensure your message will stand out in the mobile inbox? Even if you haven’t been able to transition your emails into a responsive template or you’re waiting to roll out that new mobil [...]


Google’s “AR” Game Ingress Offers A Glimpse Of The Future

Ingress logo Google's John Hanke told me that he has always wanted to create a multi-player game using the assets he developed with Google Earth. I remember him talking about Second Life and gaming at the initial Google Earth press conference years ago. He and his team at Google's mobile incubator Niantic Project have now done it with Ingress -- an augmented reality multi-player game (Android only for now) that uses Google's mapping and local data assets to connect the online and offline worlds in a JJ Abramsesque alternate reality. It's incredibly ambitious and global in scope. It contemplates peopl [...]


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