‘Amazon Pages’ Let Brands To Express Themselves & Enhance Their Amazon Presence

Amazon-Pages Marketing on Amazon just became a whole lot more appealing for brands. New, customizable, pages are coming for brands that not only allow brand managers to update the look/feel, but also the messaging to customers. The new brand pages will allow brands to feature products,  post messages, and view analytics. Once a brand is registered on Amazon, they can choose from the following templates: All Products Posts with Merchandising Posts Only Each of the template features a large "hero widget" that looks similar to Facebook cover photo or Twitter Header image. The new look is m [...]


Marketing Day: November 20, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Giving Out $1 Million In Ads To Lure New Small Biz AdvertisersTwitter’s push to expand its advertiser base continues today with news that the company will give away up to a million dollars in ad credits to small business owners that haven’t advertised on Twitter before. In its announcement, Twitter says that it’ll give $100 credits to the first 10,000 qualified small businesses. The signup form [...] In Defen [...]


Twitter Giving Out $1 Million In Ads To Lure New Small Biz Advertisers

twitter-advertising-icon Twitter's push to expand its advertiser base continues today with news that the company will give away up to a million dollars in ad credits to small business owners that haven't advertised on Twitter before. In its announcement, Twitter says that it'll give $100 credits to the first 10,000 qualified small businesses. The signup form details those qualifications: the business must be U.S.-based, have a complete Twitter profile (including profile image), tweet regularly, have at least 20 followers and be a new advertiser. Twitter says the giveaway is its way of supporting the Shop Small a [...]


In Defense Of Oprah: We’re Still Waiting For The Twitter App For Microsoft Surface

oprah and the ipad If you missed the news, Oprah Winfrey found herself in the embarrassing situation this week of praising the Microsoft Surface tablet in a tweet sent from her iPad. Hey, Oprah, if you love Surface so much, why aren't you tweeting from it? The answer is that she can't. OK, she can, but the lack of an official Twitter app for Surface, for Windows RT or Windows 8 makes it harder. Oprah & SurfaceGate Oprah made headlines by saying this: "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings," she tweeted. But for those using some Twitter clients, they [...]


French Come After Google For “Back Taxes”

Taxes Reuters reports that French authorities are talking to Google about paying substantial "back taxes." The wire service says that the French Budget Minister Jerome Cahuzac had "convincing proof" that Google owed France money. France is one of several European countries that believe Google should be paying more in taxes. Cahuzac said that if the parties failed to come to some agreement France would take the issue to the courts. All this seems to confirm what was reported earlier this month by satirical French publication Le Canard Enchaine that Google was to be hit with a billion Euro tax b [...]


5 Types Of Content You Probably Aren’t Creating But Should

content-marketing-featured Content marketing can be a very successful marketing tactic when done correctly, and more and more companies are employing it every day. There are many different types of content that can be used in content marketing campaigns, but sometimes, businesses struggle to create content that sticks with customers and search engines. When creating content pieces for content marketing use, it is important to consider both the topic of the content and also the type or format of the content you are producing. Be sure both align with your customers’ needs. For example, a short video may work great fo [...]


Are Search Agencies Becoming Dinosaurs?

shutterstock_114519181-dinosaur I can’t remember every detail of my first client meeting nearly 15 years ago (I was a newbie working for a search agency), but I can remember a few things:  I remember nearly our entire company going to the meeting (there were only four of us, and three attended the meeting). I remember the client VP sitting at the table alongside their traditional agency. I remember how proud I was of the new grey sport coat I was wearing and had bought just for this meeting. But perhaps the thing I remember most is walking away from that meeting thinking “How could they not get it?”  How c [...]


What Does The Age Of An OS Tell Us About Its User Base? Quite A Lot, Actually!

Windows 8 has been fresh on the market for just under a month, and earlier this year, Apple released its latest desktop OS, Mac OS X Mountain Lion. Windows 8 has been touted as a leading platform for both desktop and mobile devices, and a key pillar in Microsoft’s strategy to revive its ailing OS business, far removed from the glory days of Window XP. Mac OS X Mountain Lion was launched with a similar fanfare, but under far less pressure, as Apple has regularly released upgrades to Mac OS X since its official launch in 2011. Surely, the release of these two marquee operating systems in [...]


Report: Majority Of Parents “Concerned” About Kids’ Online Privacy, Advertiser Data Mining

online privacy A new report from the Pew Internet & American Life Project finds that most US parents are concerned about their kids' online privacy and also about how much advertisers are able to learn about their kids' online behavior. The findings are based on telephone interviews of 802 US teens and their parents in late Q2 2012. The survey identified four areas of concern: Interaction with Strangers Online Reputation Management Information Available to Advertisers Impact on Future Opportunities Parents were most worried ("very concerned") about interaction with strangers o [...]


Tracking Off The Book: Conversion Measurement Comes To Facebook

Facebook-Ads One of the toughest tasks that most marketers face is tracking social media efforts.  Facebook is making it easier to do so with a new advertising tool. The new tool will allow advertisers to track the number of all web-based transactions that occur. This will work similarly to most traditional paid search offerings. Users will be given a snippet of code to place on checkout success pages, thank you pages and registration pages that will attribute the specific keyword/ad to the conversion. The conversion data will then be shown within Ads Manager alongside the traditional Facebook data. [...]


Marketing Day: November 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad ClaimsFighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers. The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that [... [...]


Clickbooth Affiliate Network To Pay $2 Million FTC Settlement Over Acai Berry Ad Claims

ftc-logo Fighting deceptive advertising on the web is probably akin to playing a game of Whac-A-Mole, but the FTC has scored a hit against affiliate marketers that allegedly used deceptive ads to sell acai berry weight-loss products and colon cleansers. The FTC recently announced a $2 million settlement with the Clickbooth affiliate network over charges that Clickbooth's affiliate marketers deceived consumers with "bogus weight loss claims on fake news sites." According to the complaint, the affiliates used websites that looked like real news sites and used domains such as online6health.com, cha [...]


Facebook Augments Development Platform With Alerts For Developers & Groups For Apps And Games

facebook-logo-square Facebook made many a developer jump for joy last week as a handful of changes were rolled out to aid in development. The two most notable implementations were the ability to create groups around a specific app or game and the addition of alerts for developers' apps. The new developer alerts will deliver messages to the people listed as admins to the app when a number of actions occur. The developer alerts will be triggered on the following actions: Breaking changes - If functionality is being removed or changed that affects an app, an alert will be delivered. These reminders will [...]


Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?

For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords account, so I decided to set up and run a variety of keyword-driven campaign experiments. What I learned can save you a lot of time, money and frustration. What Are Keyword-Driven Campaigns?  Keywords are the most common method for targeting in the Google Display Network. In a keyword-driven display campaign, the main factor in determining which landing pages appear for your ads is your choice of keywords inside each AdGroup. Keywords can be combi [...]


Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks

Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on social media marketing. Sessions on owned, earned and paid tactics for driving engagement and reach, turning followers into customers and optimizing your campaigns. Over 40 social media experts from respected brands and specialty agencies will share the i [...]


Google Puts “Cookiegate” To Bed As More Legal Battles Loom

google-privacy-200 The incident informally known as "Safarigate" or "Cookiegate" is now behind Google. On Friday, a court approved Google's $22.5 million settlement with the FTC. Some Google critics decried the settlement as having little impact on Google. The episode began in February of this year, when the Wall Street Journal discovered that Google (and others such as Gannett’s PointRoll) were circumventing mobile Safari’s default “no third party cookies” settings in order to track user behaviors. Google contended it was simply trying to make its "+1 buttons" work on iOS. The company argued nothi [...]


Marketing Day: November 16, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go PaidTweetro, a popular free Twitter client for Windows 8, is shutting down its free version and will work on a paid version — the latest episode of Twitter’s recent API changes impacting its developer community. Tweetro recently ran up against Twitter’s 100,000 user token limit and temporarily pulled its app from the Windows Store pendi [...]


Twitter’s API Rules Force Windows 8 Client Tweetro To Shutter Free App & Go Paid

tweetro-app-logo-icon Tweetro, a popular free Twitter client for Windows 8, is shutting down its free version and will work on a paid version -- the latest episode of Twitter's recent API changes impacting its developer community. Tweetro recently ran up against Twitter's 100,000 user token limit and temporarily pulled its app from the Windows Store pending further clarification from Twitter. As WindowsObserver.com reports today, Twitter's clarification came with bad news from Lazyworm, the makers of Tweetro: "Thank you for reaching out to get clarification on our developer policies. As you know, we discou [...]


Marketing Biz: Get Big (Data) Or Go Home & This Isn’t Your Dad’s #Twitter

This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is ... Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won't name specific sites that were kicked out of the network. Instead, it pointed to its new guidelines, which include prohibiting content that has "inaccurate or misleading headlines;" "promotes businesses that appear to be generally deceptive or misleading; or "encourages high-risk investments or money-making schemes with the intention of profit [...]


Article Marketers: Do You Know The Right Length For Well-Performing Articles?

articles-content-featured There's a very interesting conversation taking place inside Warrior Forum discussing the "right" length for an article being used for article marketing purposes. The thread started with the original poster sharing a link to a pdf put online by EzineArticles.com. Inside the pdf, the staff at EzineArticles wrote: A 500-Word Article Will Always Outperform A 1000-Word Article? That statement has caused quite a bit of debate by others in the thread. Is a 500-word article better than a 1000-word article? Or is that nonsense? With all the crazy updates from Google lately and all the str [...]


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