Marketing Day: December 31, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Land’s Most Read Stories Of 2012What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were read the most: Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October) Hands-Off: Microsoft Surface Tablet Review (June 2002) Schmidt: Google+ Not Favored, Happy To Talk [...] Accomplishments, Complaints & Pred [...]


Marketing Land’s Most Read Stories Of 2012

1st-place-award-featured What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were read the most: Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October) Hands-Off: Microsoft Surface Tablet Review (June 2002) Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration (January) For Consumers, Android Is More “Clopen” Than Open (January) YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next? (September) If Google’s Really Proud Of Google+, It Should Sh [...]


Accomplishments, Complaints & Predictions: The Ultimate 2012 Year-End List

shutterstock_108204866-NewYearClock Well, it’s that time of year again: time to squeeze in every little bit of revenue before the 2012 books close; time to take every last day of vacation before they magically disappear at the stroke of midnight on December 31st; and, perhaps most importantly, it’s that time of year when a whole host of year-end roundup articles ranging from the "Top 10 Things We Learned" to articles detailing every well-intentioned, but rarely kept, resolution ever made. I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned somethin [...]


Infographic: The Year In Social Media, A 2012 Recap

The State of Social Media 2012 What happened in social media over the past year? In 2012, everything from President Obama holding a Google Hangout to Facebook buying Instagram and going public to the Pope joining Twitter and Psy's Gangnam Style breaking one billion views on YouTube. The folks at The SEO Company working with NowSourcing produced a nice infographic documenting some of the many social media highlights of 2012: Want the infographic for yourself? You'll find it here: The State Of Social Media 2012. Any highlights or important moments you think are missing? Share them below. And Happy New Year's Eve [...]


Foursquare To Show Full Names & Share More User Data With Businesses

Foursquare Logo Over this holiday weekend Foursquare rolled out some rather large privacy changes that affect all users of the service. The biggest change? The fact that users will now have to display their full name rather than a first name with last initial. This change will occur at the end of January and was released in conjunction with a simpler privacy page, titled Privacy 101. It seems that Foursquare selected an ideal time to notify users of the change (Saturday night) as this is a large change to the Foursquare ecosystem. It's important to remember that unlike many social networks, Foursquare i [...]


Element-Level Display Advertising — Evolution In Progress

I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges for the advertising technology industry at large. Depending on the vendor, its technology stack and its level of commitment to legacy beliefs, this is either a problem that is of  concern or the opportunity of a lifetime. Either way, evolution is at work. Reality Check In the 1940's, science fiction writers began dreaming of a medium that looked something like our beloved Internet does today. By the 1960’s, key discoveries were being made and impl [...]


Marketing Day: December 28, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt”Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the New York Post, which broke the story. But numbers seem pretty questionable and perhaps have nothing to do with the terms of service change that upset so many earlier this month. When I saw the news spreading about Instagram’s dro [...]


Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt”

instagram-featured Wow, big news! Instragram has lost 25% of its daily users. A "revolt" declares the New York Post, which broke the story. But numbers seem pretty questionable and perhaps have nothing to do with the terms of service change that upset so many earlier this month. When I saw the news spreading about Instagram's drop on Techmeme, apparently a 25% drop in a matter of days, my first thought was -- how does anyone know this? Who's got data on how often I or anyone uses my Instagram account, an application that lives on two different platforms (iOS and Android). Where The Figures Come From The [...]


Google+ Business Pages Can Now Comment On All User Posts

Google+ Icon Business pages on Google+ a just received a big upgrade to their reach. Now pages can interact with those who haven't circled them on Google+. Previously a user must have added a page to its circles in order for the page to interact -- not anymore. TheNextWeb reported on this initial update and it was confirmed shortly after as well. Google gave this official statement to TheNextWeb: “We’re always experimenting with new ways to make the social experience more organic. As such, Pages are now able to comment freely on posts of interest to them. We think this provides a better sharing [...]


Marketing Land’s Most Popular Stories On Google+ In 2012: Google, Project Glass & Privacy

marketing-land-google-plus-featured Today we've begun wrapping up our top posts of 2012 series here on Marketing Land and our sister site, Search Engine Land. In the next few days we'll be sharing some of the most popular stories from 2012, including some of the most read, most tweeted and the most liked on Facebook. To get us started we've pulled together the most popular stories shared on Google+. To gather the data we used Social Crawlytics, a free tool that crawls any site analyzes each URL to show how it's been shared on the most popular social channels out there, including Twitter, Facebook, Google+, LinkedIn, StumbleUp [...]


Not So Temporary: Security Flaw Allows Snapchat & Facebook Poke Users To Keep Content Forever

Snapchat Snapchat is nifty little app that allows users to share temporary pictures or video (iPhone only) with each other for between 1 and 10 seconds. After that time limit the content is removed and is deleted off of the company's servers. Theoretically, Snapchat is used to send goofy pictures and videos to one another in real-time. The temporary aspect of the service however has made it prime target for "safe sexting." Since the content can't be stored, people have been flocking to the app to send dirty pictures & video to each other. Snapchat has become so popular that earlier this month [...]


Affiliate Marketing Trends For 2013

affiliate-marketing-featured Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend more than the average online shopper. While all indicators point to marketers investing more in the affiliate channel in 2013, where and how those budgets are allocated will vary. Here's how I believe we’ll see those investments divided -- among the following five key areas. 1. Global Expans [...]


Marketing Day: December 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is Google Using AdWords Express Budgets To Promote Google+?Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same [...] Looking Back Over [...]


Is Google Using AdWords Express Budgets To Promote Google+?

Google+Ads-600x392 Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same small businesses spending their advertising dollars to promote Google+ itself for Google. AdWords Express & Google+ Pages In case you're not familiar with AdWords Express, it's Google's version of automated paid search. With AdWords Expre [...]


Looking Back Over 2012 Through Tweets

2012. Wow, what a year. The world didn’t end, yet. For me, this year was quite different from those in the recent past. I experienced several personal milestones, enjoyed a lovely editorial year (my first with Marketing Land) and my agency continued to grow in spite of my absence for part of the year. Here’s a look back at 2012 via the wide angle lens that is my Twitter feed.  Some of my tweets were related to our industry, while others chronicled brand failures or just the total nonsense our social media culture encompasses at times. I’ve grouped my chronologically-ordered sel [...]


Marketing Day: December 26, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook To “Vigorously” Defend Instagram Against Suit Over Terms Of ServiceIf you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, the answer is no. And at least one user, San Diego resident Lucy Funes, and her attorneys have filed suit, seeking class action status for their complaint. The lawsuit, filed in the U.S. District Court [...] Forget The Kis [...]


Facebook To “Vigorously” Defend Instagram Against Suit Over Terms Of Service

Instagram Logo If you wondered whether Instagram's apology and revised new terms of service mollified all of the user anger out there, the answer is no. And at least one user, San Diego resident Lucy Funes, and her attorneys have filed suit, seeking class action status for their complaint. The lawsuit, filed in the U.S. District Court for the Northern District of California, makes various claims related to Instagram's planned changes to its terms of service, now set to go into effect in mid-January. The complaint claims Instagram's unilateral changing of the contract between itself and its users violat [...]


Forget The Kiss – Facebook Now Lets Users Seal New Years Eve With A Private Message

Facebook-Message If you plan on indulging heavily in bubbly and booze this New Year's Eve, Facebook can help. "Midnight Message" delivery now exists that allows users to create a message anytime that will be at midnight on New Year's Eve, no sobriety required. In order to partake in the Midnight Messaging, users must allow access to the Facebook Stories app. Once accepted, users will be able to select the friends they'd like to include and customize with a New Year's message. The standard message is simply: "Have a Happy New Year and a great 2013!" To sign up users simply need to head to Facebo [...]


How Facebook Tagging Helped Make Randi Zuckerberg’s “Private” Photo Go Public

facebook-tagged-featured Randi Zuckerberg, sister of Facebook CEO Mark Zuckerberg, wasn't happy when a private photo she shared on Facebook when public. Unhappy to the point of chastising people in general that digital etiquette is "not about privacy settings" but "human decency." Actually, it's a lot about privacy settings, and even Facebook's improved systems makes this hard. The Private Photo That Went Public There are plenty of places covering the background of what happened today. BuzzFeed has one of the best rundowns, showing the picture of the Zuckerberg family all being amused as they try the new Facebook Po [...]


Choose The Best Responsive Email Layout For Your Message

The concept of responsive email has entered into the industry consciousness, though the actual deployment is still far from common. Still, enough senders are experimenting with the technique, and we’re beginning to see patterns in layouts and organization. Any examination of responsive layout patterns must first point to the work of Luke Wroblewski. Wroblewski has written a wonderful series of posts on responsive layout patterns on the Web, which informs many ideas and images (the column drop, layout shifter and associated images port very directly from his web observations). His work is [...]


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