Step-By-Step: How To Download All Your Tweets With The New Twitter Archive Service

twitter-bird-featured Gone will be the days of scrolling through pages and pages of your Tweets or Twitter's clunky search to find something you once posted. Twitter is in the process of rolling out a "Download all your Tweets" feature, which has been formally announced today on the Twitter Blog. To get your archive, go to the Settings area and look for the new "Your Twitter archive" feature: Due to high demand, don't be surprised if you get an error message like this: But keep trying, until you get a success screen that offers a link you can use to download the archive: You'll then get an email like th [...]


8 Storytelling Tips To Enhance Your Content Marketing

Storytelling has been around long before recorded history, but the way stories are told has changed dramatically throughout the course of time. We've evolved from painting the walls of caves to the written word, to plays and movies, to the present ability to tell stories online in the form of videos, blog posts and on social media sites. However, despite the many changes in storytelling, some of the fundamentals have remained the same. Extraordinary stories are relatable to people of all ages and walks of life and either call on our attention or respond to something in our lives. Memorab [...]


Report: Watch For ‘Autoplay’ Facebook Video Ads In Coming Months

facebook-logo-square So far, 2012 has been the year of the ad for Facebook. Just this year we've seen the convergence of related ads in the newsfeed, unreleated ads in the newsfeed, conversion tracking with ads, ads on mobile, ads in the search results, retargeting, even paid exposure on organic content. Whew. What does that leave for next year? AdAge is reporting that in 2013 a new video-ad product will be launched in an effort to swing TV dollars over to Facebook. The reported launch date for video ads is "April at the latest" according to AdAge. The ad formats will allegedly be capped at 15 seconds, whi [...]


Hybrid Google+/Meebo Bar Spotted In The Wild

Google+Share-Action Earlier this year Google acquired Meebo, a company known for their javascript based framed social bars and chat applications. The Meebo Bar quickly became the most promising product as websites could leverage the lower portion of user's screen to help push shares, gain more ad space, and entice users to consume more content. TheNextWeb spotted a revamped Meebo bar that surfaced on TVguide.com program pages. The new bar is framed from the Meebo.com domain and has a much more Google+ infused look. From left to right the new bar features: An ad (BestBuy in this case) A large Google + [...]


NRA Breaks Silence, Returns To Facebook, Promises “Meaningful Contributions”

National Rifle Association on Facebook Since the terrible shootings at Sandy Hook school in Newtown, the National Rifle Association -- the leading gun advocacy group in the US -- has been silent. In fact, it even took down its Facebook page. Now the organization is talking again ahead of a Friday press conference it plans. That includes its return to Facebook and sharing with other social media services. The NRA's drop from Facebook was perhaps best covered by TechCrunch earlier this week, which documented how the page was hidden from public view. The NRA kept its Twitter and Google+ pages up, perhaps because it's harder to temp [...]


Mobile Ad Forecast Jumps To $4 Billion On Facebook Display Strength, Google Has Most Revenues

emarketer overall mobile forecast Citing accelerating mobile revenue growth at Facebook and Google, eMarketer has raised its 2012 US full-year mobile ad forecast significantly: from just over $2.6 billion to more than $4 billion. The forecast includes tablet advertising; however eMarketer does not break that out as a separate category or indicate its percentage contribution. I believe the new $4 billion eMarketer figure is probably aggressive. However it directionally it reflects the rapid growth of the mobile market. A few months ago, the IAB found that 1H 2012 mobile ad revenue was approximately $1.2 billion, suggestin [...]


Marketing Day: December 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Are New Terms Driving Instagram Users Away Before Marketers Can Reach Them?If you go by my Facebook and Twitter feeds, you’d think Instagram is finished — users are packing their bags (downloading their photos using services like Instaport) and migrating to other services like Snapchat or even the venerable Flickr. This because the Facebook-owned photo-sharing service announced changes in its terms of service due to take [...] [...]


Are New Terms Driving Instagram Users Away Before Marketers Can Reach Them?

instagram-featured If you go by my Facebook and Twitter feeds, you'd think Instagram is finished -- users are packing their bags (downloading their photos using services like Instaport) and migrating to other services like Snapchat or even the venerable Flickr. This because the Facebook-owned photo-sharing service announced changes in its terms of service due to take effect in January, with some of those changes designed to allow advertisers access to the audience. Is everyone leaving Instagram before marketers get a chance to engage with them? Not likely. Since this latest Facebook-related-change panic (FR [...]


Twitter Flutters Past The 200 Million Active User Mark

Twitter-growth Today Twitter announced their newest milestone. The 200 million active user mark. The announcement was made in a Tweet earlier today: There are now more than 200M monthly active @twitter users. You are the pulse of the planet. We're grateful for your ongoing support!— Twitter (@twitter) December 18, 2012 The most recent user update was released in March of this year when the total number of active users were 140 million. Of the 140 million users, 60% of them accesses Twitter via a mobile device. Just last week Twitter released their "This Yeah On Twitter" findings that aptly [...]


EU Takes 10 Days To Question Google Privacy Change; After Two Months, Finally Looks At Microsoft’s

online privacy Two months after Microsoft introduced the same type privacy policy changes that Google did, and was attacked by the European Union over, the EU is finally getting around to questioning the Microsoft move. Microsoft's change happened on October 19. It was announced with little notice to consumers. Despite allowing for cross-platform sharing in the way privacy changes at Google allowed earlier this year, it attracted virtually no press attention nor that of regulators. In contrast, Google's change drew heavy attention the day it was announced and which continued on. Ten days after the anno [...]


Apple’s $1 Billion Patent Infringement Verdict Against Samsung Could Turn Out Largely Symbolic

law-legal-concept Earlier this year Apple won a billion-dollar US patent infringement case against Samsung. On almost every single claim Apple succeeded, including claims of willful infringement by Samsung. Samsung lost on all its counterclaims. It was a staggering victory for Apple and apparent vindication of its contention that Samsung had "slavishly copied" the iPhone for its various Android handset designs. Yet even this massive win with its $1 billion verdict may turn out to be largely symbolic. Yesterday Judge Lucy Koh denied both Samsung and Apple what they wanted in a post-trial hearing. Samsung h [...]


Report: Apple Talking To Foursquare About “Data Sharing”

foursquare-icon Yesterday the Wall Street Journal reported that Apple and Foursquare were talking about a "data sharing" deal. According to the article: The talks, which took place in recent weeks and involve Apple senior vice president Eddy Cue, are the latest sign of Apple's plans to more tightly integrate local services into the iPhone and iPad. The discussions with New York-based Foursquare come as Apple has been talking to a number of companies that collect local data to improve its new mapping product. The maps service, released in September, has had a rocky reception and faces fierce competition from [...]


So Long, 2012: Analyzing The Evolving Mobile Landscape

As we prepare for a new year in the online marketing world, it's interesting to reflect on where 2012 has brought us. The Web experienced another year of fantastic growth. In the US alone, over 240 million consumers now access the Web – a market penetration of 78%. This overall growth is driven by an equally impressive increase in mobile usage. In many parts of the world, mobile phones have long been the primary means for people to access the Internet. Now, that's becoming true in the US, as well. By Q4 2012, the US saw over 170 million smartphone subscribers, meaning smartphone owners [...]


Marketing Day: December 17, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Nearby: A New Reason For Local Businesses To Get On FacebookNot every local business has a Facebook page, but they all have a new reason to get one: Facebook has announced a new version of Facebook Nearby that turns it into a local business search engine. The Nearby tab on Facebook’s iOS and Android apps will still show your friends’ local activity, but it now [...] Twitter, Nielsen Will Create A New Social TV Rat [...]


Facebook Nearby: A New Reason For Local Businesses To Get On Facebook

facebook-marketing-1 Not every local business has a Facebook page, but they all have a new reason to get one: Facebook has announced a new version of Facebook Nearby that turns it into a local business search engine. The Nearby tab on Facebook's iOS and Android apps will still show your friends' local activity, but it now also has the capability to offer search and discovery of all local businesses in the immediate area. With that addition, it puts a new face on Facebook's largely untapped local efforts. It also puts Facebook in more direct competition with the likes of Yelp, Foursquare and even Google+. The [...]


Twitter, Nielsen Will Create A New Social TV Rating Metric

twitter-video-tv-featured This is a coup for Twitter: The company is partnering with Nielsen to become the first arbiter of the most socially successful U.S. TV programs. The companies have a new multi-year agreement to create the "Nielsen Twitter TV Rating," a measurement that Nielsen says will serve as a complement to its existing TV ratings. While the latter measures "first screen" viewership (i.e., on the television), the new Twitter TV Rating will serve as an industry-standard metric for "second screen" activity -- i.e., the reach of conversation on Twitter about TV programs. I called it a "coup" for Twitter [...]


Instagram Updates Privacy Policy, Begins Sharing Data With Facebook

facebook-instagram-logos Mark Zuckerberg initiated Facebook's purchase of Instagram back in April of this year. Today,  Instagram officially "friend-ed" Facebook in its privacy policy. The new updated privacy policy will allow the two social networks to share information between the two groups. These changes will take effect on  January 2013 and will allow Instagram to "share user content and your information" including cookie-data, location data, device data and more with Facebook owned companies. This change comes on the heels of Instagram cutting off access of its photos to Twitter, just weeks be [...]


Google Analytics Features For Google Display Campaigns

If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are missing out on data that you can only get with true integration. Google is constantly upgrading Analytics and adding new features for AdWords. Some of most recent upgrades include a new feature that now allows AdWords advertisers to add columns to their campaigns for Bounce Rates, Pages Per Visit and Average Duration. Remarketing lists can also now be created in Analytics and then added into your AdWords campaigns. Along with the more recent changes, [...]


Do You Have A Social Content Strategy?

question-mark-2 We all know that content on websites is important, but what about content on social media sites? There are countless companies that have amazing, well-written websites, but when it comes to content strategy on social media... they fall a bit short. Simply posting the link and letting the link preview on Facebook do all the work isn't always working anymore. Social media users are getting smarter and know how to decipher and sift through the content that company pages have posted on Facebook. This is especially true with the introduction of promoted posts and sponsored stories on Facebook [...]


SMX West Agenda Posted – Register by Friday for Lowest Rates!

smxwest2013-featured Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before Super Early Bird rates expire this Friday, December 21. Build your own program by selecting from any of the 50+ tactical sessions including: Essential SEO Analytics: The Performance Metrics That Truly Count Converting The Mobile Customer Forget What You Know About PPC – Best Practices Debate From Authorship To Authority: Why Claiming Your Identity Matters Supercharging Reach & Engagement On Facebook & Twitter Google Shopping Goes Pay-For-Play S [...]


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