Marketing Day: January 24, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search Microsoft Corp announced quarterly revenues this afternoon. Investors will likely greet them with a mixed or lukewarm reaction. The market had anticipated strong results. Microsoft said it made $6.38 billion in net income on revenue of $21.46 billion. Like Apple this week revenues missed expectations though earnings per share beat analyst [...]


Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search

MicrosoftSquare Microsoft Corp announced quarterly revenues this afternoon. Investors received the news with a mixed reaction (the stock is down in after hours trading). The company posted growth in most areas but offered little visibility on the success of Surface or Windows Phones. Microsoft said it made $6.38 billion in net income on revenue of $21.46 billion. Like Apple this week, revenues missed expectations. However earnings per share beat analysts' consensus estimates. As reflected immediately above, the following are the divisional revenue results: Windows Division: $5.88 billion (24 per [...]


Gen Y Users Most Likely To Be Interested In Mobile Wallets

mobile-payment-wallet-featured Every quarter or so, another survey is published indicating many consumers are interested in mobile wallets and mobile payments. OK. I believe that mobile payments are inevitable as a mainstream phenomenon; the independent variable is time. When and in what forms will mobile payments go mainstream? That's the question that many vendors and companies like Google are asking. Another issue: mobile payments can be defined in various ways to include carrier billing, mobile wallets used at a physical POS and mobile bill paying. A relatively recent survey (n=1,155 US adults) by the Raddon Finan [...]


Will Larry Page’s Mobile Websites Slam Affect Google’s Ad Policies?

Google CEO Larry Page When it comes to managing your mobile presence, Google currently has a preference for responsive Web design, but doesn't discriminate against mobile sites. As one of its recommended best practices, however, it strongly recommends against simply using PC sites as mobile landing pages. Google CEO Larry Page seems to disagree. A number of articles over the past 24 hours have reacted to some passing comments Page made about his personal frustration with the simplicity and limited information on many mobile websites. Below is what Page said on the Google earnings call this week. He follows [...]


Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos

vine-featured What Instagram did for mobile/social photos, Twitter is hoping Vine will do for mobile/social video. The company confirmed its Vine acquisition today, and launched the mobile video service with an iPhone/iPod Touch app. (If you want to try it out, best to use that link for the download because searching for Vine in Apple's App Store is a mess right now.) Like Twitter itself, Vine is all about brevity. Videos play in a loop, and are limited to six seconds -- yes, six seconds. Your reaction to that is probably the same as when you heard that tweets were limited to 140 characters. Clearly, [...]


How To Use Push Notifications Without Being Pushy

AppsGeyser Analysis Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester described the importance of turning email into a "multichannel conversation that includes a number of non-email communication vehicles." What they were describing was the ways in which marketers can get their messages directly onto consumers' devices, be it their laptops, tablets or mobile pho [...]


Report: While Pinterest Rises, StumbleUpon’s Traffic Down 27% In 2012

SU-3-Year-Trend We've heard about Pinterest's meteoric rise in usage, and a new report shows what effect this has had on StumbleUpon. Adam Sherk of Define Media Group reports that StumbleUpon traffic has actually decreased by 27% to content and magazine sites.   This is a stark comparison to Sherk's findings on Pinterest traffic for the same properties last year. Overall, Adam analyzed 47 different properties that he works with and segmented them into 6 different categories: Food Home Fashion & Beauty Health Entertainment News & Tech The biggest categorical drop was [...]


Quora Drops Boards, Relaunches Them As Blogs

quora-logo-150 Quora continues to make a content push that goes beyond its Q&A roots with Wednesday's announcement of a new -- and very basic -- blog platform. But, it's not actually an entirely new feature; Quora Blogs are based on, and a replacement for, Quora Boards, a curation tool that launched in December 2011. Quora users that previously created Boards will now find that those have been renamed Blogs, and given the tools that are associated with the blog platform. Those tools, as I said above, are very basic; this isn't a competitor for Wordpress.com, Blogger or other hosted blog platforms. [...]


Apple Reports Mixed Results: $54 Billion Quarterly Revenue (Miss), $13 Billion Profit (Beat)

apple-featured In what is widely being seen as a miss (except for profit), Apple reported quarterly revenues of $54.5 billion this afternoon. That was slightly below consensus revenue expectations. The company posted higher profits ($13.1 billion) and earnings per share than expected. Even though they were "record results" according to Apple, analysts' expectations were extremely high. Accordingly each sales category came in just under anticipated unit sales figures. For example most analysts expected 50 million iPhones to have been sold in the previous quarter. However the company "only" sold 47.8 m [...]


Marketing Day: January 23, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Most Popular App In The US? It’s Facebook (Thanks To Apple) Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors — that’s on both Android and iOS. It’s about 11 million [...] Treating Your Conversion Symptoms, But Not The Disease [...]


Most Popular App In The US? It’s Facebook (Thanks To Apple)

mobile-apps-200px Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors -- that's on both Android and iOS. It's about 11 million more unique visitors than Google Maps. After Facebook, Google apps hold down the next five spots. Facebook and Google Maps were pretty much neck-and-neck for several months last year, but comScore says Google Maps usage saw a significant decline after Apple dumped it from iOS [...]


Stark Differences: Social Vs. Search Referrals & Ad Clicking Behavior

mouse_dollar_bills The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A near-total majority of web users utilize a search engine on a daily basis, and the largest players are now generally entrenched. In this context, social networks represent the next growth industry -- in use by a continually growing portion of the population and presenting unique use cases that attract consumers and brands that want to engage either directly and/or through ads on the platforms. Search Engine Vs. Social Network Ad Clicks Both search engine [...]


Treating Your Conversion Symptoms, But Not The Disease

Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem which originates somewhere else? Huh? What I'm asking is, "why should we believe that the place at which we measure our metrics is also the place where the problem occurs?" Perhaps the metric is simply reporting a symptom, but not the malady itself. Take, for example, a rather common fixation on Exit Pages. These are often bumped up the organizational ladder as "oh, these pages have to be fixed! they have high Exit rates, therefore people are leaving! Let' [...]


Now Hiring! We Have Three Openings At Marketing Land & Search Engine Land

were-hiring-featured As we promised last month, our expansion continues. In addition to the two positions that we added last week, we're now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we've added a little more information at the end of this article. Please be sure to read to the end. Thanks! All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, and instructions for applying are included after the job listings. If you have journa [...]


Track On: Conversion Measurement Rolls Out For All Facebook Advertisers

Conversion-Tracking Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced that conversion tracking will be rolling out to all advertisers. This is a huge boon for those spending money on Facebook as actions taken off of Facebook can be tracked back to the specific Facebook ad within Facebook's advertising system.  Advertisers can implement the new optimized CPM (OCPM) format to deliver ads to those that will most likely convert. In the select release, Facebook found that on average conversion measurement helped lower the cos [...]


Embedded Tweets Will Now Contain Photos, Videos & Additional Content

Twitter logo Embedded Tweets just received a major face-lift, becoming much more valuable  for webmasters. Today Twitter announced new updates that make displaying Tweets more engaging with more context. Now embedded Tweets will feature images, video, article summaries and additional content. TV shows doctors like - twitter.com/dannysullivan/…. More on Facebook's new Graph Search here: mklnd.com/UoTeAH #facebook #graphsearch — Marketing Land (@Marketingland) January 15, 2013   Not only will embedded Tweets have more content, but they'll load faster too thanks to the new enhancements. [...]


Seeking To Boost Content, Yahoo Acquires Snip.it

Yahoo has acquired Snip.it, a social content curation site that reminds many of Pinterest. AllThingsD reported earlier today that the purchase was in the works -- with a reported price tag in the mid-teen millions of dollars -- and Yahoo has confirmed it this afternoon via a statement from Mike Kerns, Vice President of Product: "The Snip.it team created an innovative technology that lets people share content in a social and fun way. We're excited to welcome them to Yahoo!, where they will help us build experiences that bring people with shared interests together. Reading and sharing conten [...]


Marketing Day: January 22, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012 Amid some accounting confusion last week tied to the sale of its Motorola Home property, Google announced quarterly and full year revenues for 2012. Fourth quarter consolidated revenues (including Motorola) were $14.42 billion, which was an increase of 36 percent vs. last year and 8 percent over Q3 2012. For the full year 2012 Google [...] Big Data: Amazon Set To Sell Adverti [...]


Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012

Google revenues 2012 Amid some lingering accounting confusion tied to the sale of its Motorola Home property, Google announced quarterly and full year revenues for 2012. Fourth quarter consolidated revenues (including Motorola) were $14.42 billion, which was an increase of 36 percent vs. last year and 8 percent over Q3 2012. For the full year 2012 Google made $50.2 billion vs. $37.9 billion a year ago. Summary highlights: Google revenues (minus Motorola Mobility) were $12.91 billion (89 percent of total revenue). That compares with $10.6 billion a year ago. Google owned sites were responsible for [...]


Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data

amazon-featured The world’s largest online retailer is now positioned to expand its advertising services. MIT Technology Review reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house advertising platform. Amazon has an unrivaled bank of data on online consumer purchasing behavior that it can mine from its 152 million customer accounts. The company knows what millions of people actually buy or are intending to buy and it can now give salivating advertisers a way to target ads based on that data. While Amazon has not commented, the MI [...]


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