Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster

Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for "The Internship" - the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: [caption id="attachment_31325" align="aligncenter" width="300"] The Internship, official movie poster, via Collider.com[/caption] Unfortunately, at press time, Google doesn't yet have a search easter egg for "Hiring them was a brilliant mistake." - perhaps that [...]


Marissa Mayer Trying To Repair Yahoo Image, Using Aggressive Recruiting Tactics

yahoo-logo Yahoo CEO Marissa Mayer may be a little like Michael Jordan on the 1980s Chicago Bulls basketball team. Before they became a championship force in the 90s, Jordan was a star but without the supporting players who would eventually help him win NBA trophies. Mayer has been trying to build her own winning team, poaching a number of colleagues from Google and pruning some existing Yahoo executives in an effort to put her stamp on the company and change its culture. Now, reports TechCrunch, the company is trying to lure back some former Yahoo engineers and executives. Picking up on a tweet fr [...]


Want To Work At Google? Google+ Profile Integration Now Allows For One-Click Applications

Google+ Those looking to work at Google may now want to apply with the aid Google's social network. On the Google jobs board, users are now prompted to enable Google+. Once enabled users can connect with other Googlers, star and save jobs they like and even apply with just one click. Once logged in, connections that work at Google are shown on the right with the ability to quickly add to circles. The connections don't change with the job, rather look to be powered based on related connections on Google+. When a Google+ enabled user finds a job, no lengthy applications are required ... ju [...]


Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]

analytics-numbers-stats-featured More than two-thirds of marketers surveyed say they're planning to spend more on data in 2013, and more than half percent say they're planning to hire new employees for data/analytics jobs this year. That's according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved just over 700 marketers and was done in October 2012, with questions asking about their plans for dealing with data and analytics in 2013. In the survey, 68 percent of marketers said they'll increase data-related spending in 2013. Only three percent pl [...]


Facebook Search Graph To Impact Social Search

Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types of platforms, from television to radio to music libraries. The fact that search has always been lacking from Facebook has long been a source of criticism and frustration. Facebook Search Graph There’s a lot of content on Facebook. Until Facebook Graph Search was announced by the company last Tuesday, there has been very little way to find or use it. It’s been impossible to search actual content, aside from given names or perhaps classmates. Graph Sea [...]


Marketing Day: January 21, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: After North Korea Trip, Eric Schmidt’s Daughter Outshines Father With Travelogue Back from his trip to North Korea, Google executive chairman Eric Schmidt has posted a few thoughts on his visit. But far more interesting and revealing was the travelogue from his daughter Sophie, who accompanied him on the trip. Eric Speaks Of Isolation Schmidt posted about his visit on his Google+ page, saying North Korean technology is limited, [...] F [...]


After North Korea Trip, Eric Schmidt’s Daughter Outshines Father With Travelogue

Sophie In North Korea Back from his trip to North Korea, Google executive chairman Eric Schmidt has posted a few thoughts on his visit. But far more interesting and revealing was the travelogue from his daughter Sophie, who accompanied him on the trip. Eric Speaks Of Isolation Schmidt posted about his visit on his Google+ page, saying North Korean technology is limited, the internet is supervised and that North Korea will find it increasingly difficult to stay isolated, concluding: As the world becomes increasingly connected, the North Korean decision to be virtually isolated is very much going to affec [...]


France Wants To Tax Facebook, Google “Personal Data Collection”

taxes-featured Summarizing a report issued by the French government last week the New York Times says that France is considering a range of creative taxation schemes on US based Internet companies -- Google and Facebook in particular. France is trying to generate new revenues amid a challenging economic climate in Europe. Google and Facebook are seen by many European governments as "deep pockets." There's also a punitive quality to the various taxation proposals as well. France (among others) has been frustrated by what it sees as domestic tax avoidance by large Internet companies. It is seeking to c [...]


Storify Allows Private Facebook Posts To Be Seen Publicly

Facebook Logo If you use popular social content creation site Storify your Private Facebook posts likely aren't so private. AGBeat's Lani Rosales uncovered a serious privacy issue around Facebook posts published to the site by Storify. Using the Storify app or embed code users can see posts (public or private) that have been published to Storify. To test the theory Rosales joined a secret group around health issues and added a post using Storify. Due to Facebook's privacy setting any Facebook friends could not see the post, or the group. However, when the Storify embed code was used, the private pos [...]


LinkedIn: Pages Vs. Groups

For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than 5,000 companies has shown that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. But, with so many tools and micro-channels within LinkedIn, how do you make sure you’re getting the most out of your efforts? When optimizing your company’s LinkedIn presence, it helps to know how to choose the right tool for the right job. Should You Spend Time On Company Pages Or Groups? Of the many ways to communicate on LinkedIn, [...]


The Truth About Big Data

In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big data. The most significant misconception is that many marketers refer to big data as a thing when it is simply a trend. While some marketers are wary of it, others are excited and ready to use the insights that big data can offer. It’s not far off to say that big data has forever changed the advertising industry. Data touches every channel – TV, social, mobile, video, display, search and so on. And as it’s produced on an ongoing basis, marketers [...]


More Than 100 Internet Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13

smx-west-2013-featured The SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your visibility, traffic, ROI and conversions. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from Home Depot, Harry & David, Adobe, Salesforce.com and many more. Experts from full-service and boutique [...]


Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL

Federated Media logo Federated Media, a company that began by placing display ads on high-traffic blogs and other publisher sites, now claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show Federated was number four, reaching an audience of 186.3 million unique users.   The press release out today says that its uniques have grown to 193 million, according to comScore. That puts it behind only Specific Media and Google. Not long ago, Federated Media moved away from direct sales and banners and shifted its focus to programmat [...]


Google Tells Investors To Moderate Their Earnings Expectations

Screen Shot 2013-01-18 at 12.44.25 PM Earlier today Google issued an accounting-related missive on its investor relations site that sought to correct a problem with financial analysts' earnings estimates for the company. Google will be reporting Q4 revenue numbers on Tuesday next week. Google is compelled to report revenues for the part of Motorola that it is selling (Motorola Home) separate from its general earnings. Here's what Google said: In accordance with U.S. generally accepted accounting principles (GAAP), an entity is required to present the results of a business to be disposed as discontinued operations if the busine [...]


Marketing Day: January 18, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Marketing Biz: Identity Capture, Link Rot & Graph Search Facebook’s new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year’s resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate [...] [...]


Marketing Biz: Identity Capture, Link Rot & Graph Search

Curalate Analytics Facebook's new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year's resolutions) including StumbleUpon layoffs, Patch's community pivot, Advance Publications' purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate also returned attention to compelling trends for marketers to watch from social identity capture to the high rate of link rot.  This is ... Marketing Biz. Janrain Raises $33 Million To Drive Social Identity Capture and User [...]


Chrome To Gain Search Encryption, Following Similar Moves By Firefox & Mobile Safari

google-chrome-privacy-featured The wave of browsers using Google SSL Search -- and thus blocking publishers from receiving search term data -- continues. Google's own Chrome browser is next up, with the latest Chrome 25 beta using encryption. Google shared the news on its Chromium blog today. Chrome follows in the footsteps of Firefox and mobile Safari, which added encryption last year. Our stories below have more background on that: Firefox 14 Now Encrypts Google Searches, But Search Terms Still Will “Leak” Out How An iOS 6 Change Makes It Seem Like Google Traffic From Safari Has Disappeared The Safari [...]


Google Plans To Build $1.6 Billion Headquarters In London

Screen Shot 2013-01-18 at 4.44.39 AM According to the Guardian UK, Google has purchased a 2.4 acre property in the King's Cross and St Pancras station area of London. The company plans to build two buildings to consolidate its London operations into a single complex. Google currently has two London offices. The deal is reportedly worth £1 billion or roughly $1.6 billion. This follows similar moves in New York and Dublin, Ireland in the past few years. The King's Cross area has been revitalized over the past five years since the Eurostar train terminal opened at the St Pancras station in 2007. The area is now home to a [...]


LinkedIn Answers To Close On January 31

linkedin-featured LinkedIn spent most of 2012 introducing new products and features, but 2013 is starting with news that one of them is going away. In an email to members, the company says it's going to close down LinkedIn Answers as of January 31st. The Q&A section of the site apparently wasn't driving user engagement, and the email sent to members says LinkedIn plans to focus on "more engaging ways to share" across the site: "... we evaluated how our current products and features are being used. To ensure we focus on building the best products, we'll be retiring LinkedIn Answers on January 31 and i [...]


Marketing Day: January 17, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Adds 9 New Tools To Its Certified Products Program Twitter has given an official thumbs up to nine more social networking tools, adding them to its Certified Products Program. The program launched last summer as a way, essentially, for Twitter to reward developers for creating the type of products that Twitter wants in its ecosystem. Certified Products fall into three categories: Engagement, Analytics and [...] Google CEO Larry P [...]


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