Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality

data-analytics-200px In an acknowledgement of the evolution of how and where we consume entertainment,  Nielsen and Billboard have both begun factoring streaming figures into their results. The New York Times reports that, as of this week, YouTube plays will be part of The Billboard Hot 100 formula. We can thank the phenomenal viral success of Baauer’s song “Harlem Shake” for kicking the chart into the YouTube era. After nearly two years discussions with YouTube, Billboard suddenly pushed ahead with its methodology update in response to the breakout success of "Harlem Shake." It will debut at number [...]


WSJ: Google Developing Touchscreen Chromebooks [Updated]

Chromebook Here's more stuff for Google to sell through its forthcoming retail stores: touchscreen Chromebooks. The Wall Street Journal is reporting that Google and unnamed hardware partners are developing new Chromebooks with touchscreens: Google Inc. has developed the first touchscreen laptops powered by its Chrome operating system to be sold later this year, according to people familiar with the matter, as the Internet giant tries to go toe-to-toe with Microsoft Corp.'s Windows operating system. Interestingly, the new Chrome devices also would compete with devices powered by Google's other operati [...]


How To Maximize Facebook’s Recent Link Upgrade

There are few things that instill more fear into social media marketers than being required to drive organic traffic to a site, campaign, or even a Facebook tab via Facebook. Facebook’s strong suit has never been click-throughs. As a result, social media marketers have done everything in their power to boost the presence of links. Shorten the link – done! Post photos and include the link in the status/caption – done! Use a call-to-action in caps, e.g., CLICK HERE – done! Doing one, two or all three has not yielded the sort of click-throughs that we see organically on Pinterest or [...]


Pinterest Lands Another $200 Million In Funding

pinterest-logo Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion. AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann: "Our focus is on helping millions of people discover things they love and get inspiration to go do those things in their life. This investment gives us more resources to help realize that vision." Pinterest recently completed its first acquisition with the January purchase of Punchfork, a popular recipe site. That was, no doub [...]


Marketing Day: February 20, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Study Reveals Brand Marketers Mostly Clueless And Inept At Localization E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Driving people into local stores is thus much more lucrative than online conversions. [...] Twitter La [...]


Study Reveals Brand Marketers Mostly Clueless And Inept At Localization

local-maps-featured E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Activity in local stores generates much more revenue for brands and national marketers than online conversions. You would think then that national marketers would be working hard to tie their brand campaigns to offline stores and sales efforts. If you did, you would be wrong. Most national marketers emerge as inept regardi [...]


Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools

twitter-advertising-featured Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce, TBG Digital and SHIFT. "With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale," wrote April Underwood, Twitter's prod [...]


“Beyond Last Touch: Understanding Campaign Effectiveness” – Webcast next Tuesday, Feb. 26

Our sister site, Digital Marketing Depot, will host a webcast next Tuesday, February 26, that explores which metrics are important when evaluating a digital advertising campaign. "Beyond Last Touch: Understanding Campaign Effectiveness" features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He'll also highlight the shortcomings of many common approaches to attribution. Jessie Mamy, Media Director at WebMetro will share a case study to illustrate how to better account for the contribution of disp [...]


More “Modern” Yahoo Homepage Starts To Roll Out

Yahoo! We've known for quite some time that Yahoo was preparing to relaunch its homepage. We saw early evidence several months ago in screenshots and even more recently "in the wild." But today, the "new Yahoo" is officially starting its rollout in the US. Overall, the new homepage has an updated but similar look, with a range of visual and structural changes. For comparison, here is an image of the "old" Yahoo homepage, which is still live for most people: Below is the new homepage (screenshot provided by Yahoo). The colors, the fonts, the icons and other elements of the page are slightly [...]


4 Reasons I Love Designing Email

[caption id="attachment_34076" align="alignright" width="300"] Image via Shutterstock[/caption] The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the candy to the life adventures (our first daughter was born the in wee hours of the 14th). [Editor's note: Congrats, Chris!] It was a reminder, too, that email design is often discussed only in the context of its big brother (Web design) or as an enabler of the great marketing panacea (optimization). We spend a lot of time talking only about challenges in email design, but we can do be [...]


Report: 59% Of Top Brands Are Active On Instagram & Those Photos Are Shared To Facebook 66% More Than Twitter

SocialNetworkComarison Pinterest and Instagram have become more than just a place for pretty pictures in the eyes of brands. In just three short months, top brand adoption of Pinterest and Instagram rose 10% and 9%, respectively, according to a study by SimplyMeasured. The next closest competitor, Google+ grew at just 4% during the same time period. The study focused in on the growth of Instagram, sharing usage and how the tumultuous relationship with Twitter has affected overall engagement. One of the most interesting elements of the study was a comparison of Twitter engagement on Instagram photos. Twitter [...]


Google Glass Expands “Explorer” Program Allowing Preorders

google-glass-featured Google announced they are expanding their "explorer" program to allow more than just developers try out Google Glass themselves. Google said they are "looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass." How does one get their hands on a pair of these glasses? Google's new Google Glass website explains the application process: Using Google+ or Twitter, tell us what you would do if you had Glass, starting with the hashtag #ifihadglass. Your application must be 50 words or less You must include #ifihadglass in your applicatio [...]


Google Analytics Change History – More Context To Administrators

Google Analytics icon Today, Google Analytics started offering a new Admin section called "Change History." It is a very simple table which shows changes made to your Google Analytics account settings in the last 180 days. This was a much needed feature as up till now, we had to trust people to document all changes, a boring task which is difficult to manage. Which Types Of Changes Are Saved This is a significant improvement to Google Analytics Administrators, but it is important to understand which changes are saved and which are not. The changes saved are those made through the interface: changes to accounts, p [...]


Filter Content, Keywords & Media With New Column Filters From Tweetdeck

Tweetdeck-Logo Popular Twitter client Tweetdeck, just became even more powerful as a Twitter tool with new column filters. Tweetdeck rose to popularity, thanks, in part, to columns that allowed users to customize content by hashtag, lists, users and message types. As of today, columns can do even more with new Tweet filtering options that allow users to include/exclude words, media and even retweets.   The new filters can be accessed by clicking on the edit button at the top right of the column and have four main filtering options: Showing - This can be switched from showing - All Tweets, Tw [...]


Marketing Day: February 19, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: MTV Uses Twitter Hack To Promote BET Experience Yesterday it was Burger King. Earlier today it was Jeep. And now it’s MTV. It’s a brand marketer’s nightmare – getting your Twitter account hacked. About a half hour ago, the MTV account tweeted “MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHACK.” MTV is the third major brand account that has been hijacked this week. The account [...] Mobile Email Opens Now 41% & On Pace To Su [...]


MTV Uses Twitter Hack To Promote BET Experience

Screen Shot 2013-02-19 at 3.19.30 PM Yesterday, it was Burger King. Earlier today it was Jeep. And now it's MTV. It's a brand marketer's nightmare -- getting your Twitter account hacked. About a half hour ago, the MTV account tweeted "MMM. THIS BURGER TASTES GOOD!!!!!!!!!! #MTVHACK." MTV is the third major brand account that has been hijacked this week. The account was temporarily branded as the BET Experience, a live music event in Los Angeles. It's not confirmed if promoters of the event hacked the account. Sine then, the MTV Twitter seems to have been frozen, and the BET Experience branding removed. Earlier to [...]


Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013

email-growth-featured The number of commercial emails opened on mobile devices is expected to be higher than PC-based emails by the end of the year. That's according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million emails sent in 11 different industry verticals (such as retail, cable and telecomm, etc.). Knotice says 41 percent of commercial emails were opened on mobile devices in the second half of 2012 -- up from 27 percent a year earlier and just 13 percent at the end of 2010. Based on that trend, the company is estimating that more th [...]


Curalate Adds Instagram Analytics, Expands Beyond Pinterest

curalate-icon Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it's the first company to combine data from both Instagram and Pinterest in a single dashboard. In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and marketers to understand that images increase engagement. Among other things, the company's Instagram analytics lets users track brand images shared by Instagram users (and reply if they wish) see overall counts of fol [...]


Google’s Stock Price Breaks $800: GOOG All Time High

google-g-logo Google's stock price has broken the $800 barrier this morning for the first time since Google became a public company in 2004 at the IPO price of $85. The 52-week low was $556.52, and just a few months ago, Google became more valuable than Microsoft. Today, Google's stock is up 1.25% or almost $10. The current market cap for Google is $264.70B with a PE at 24.73. Related Entries Apple And Google Top Two Brands According To General Sentiment's Analysis Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42% Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12% Apple, [...]


Content: Six Reasons For Tool Disconnect

Do you have what you need to "do" content? If you don’t, you’re hardly alone. We’re in the throes of conducting interviews with dozens of marketers at (mostly) Fortune 500 enterprises about how they are organizing, budgeting and resourcing for content marketing. Ironically, while technology has democratized the creation, production and dissemination of content in digital channels, few (if any) of these senior marketers feel they’re properly equipped with the most fundamental tools of the trade: content management systems (CMS) and digital asset management (DAM). [caption id="a [...]


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