Google Shopping: New Revenue Stream Or More Of The Same?

The ad community loves free products, and if those products are effective at meeting goals, it’s only right to eventually pay for them. That was the thesis of my last column, which looked at the outcry over Google replacing organic shopping results with paid ad units. Now that marketers have concluded this is a worthwhile investment, they’re doling out the cash. At least, they’re supposed to be. While Google’s Q4 earnings beat Wall Street estimates, we haven’t seen a Google Shopping line item to see if this was a boost to the bottom line. Based on several conversations I’ve had [...]


Marketing Day: February 18, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’ Ability A new, more robust, version of Facebook Offers that has been spotted in the wild. This new Offer unit gives Facebook users two choices in the offer at hand, “Shop Now,” or “Remind Me.” The unit spotted is substantially larger with an image that takes up more square pixel footage than previous offers. The new [...] EU Regulators “Plan To [...]


New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’ Ability

Rosetta-Stone-FB-Offer A new, more robust, version of Facebook Offers that  has been spotted in the wild. This new Offer unit gives Facebook users two choices in the offer at hand, "Shop Now," or "Remind Me." The unit spotted is substantially larger with an image that takes up more square pixel footage than previous offers. The new version also sports a light grey banner atop the offer: The "Remind" feature is a great offering for both users and marketers. Many times, a user may be quickly browsing with a limited time-frame and giving the user the ability to be reminded before the offer ends should be a big [...]


EU Regulators “Plan To Take Action” Against Google Privacy Policy

google-privacy-200 When it comes to the issue of privacy, it seems that Google and Europe are on opposite sides of an ocean, metaphorically speaking. Reuters reports this morning that frustrated European authorities "plan to take action" against Google for its failure to satisfy them regarding its consolidated privacy policy. Google has maintained that its privacy policy conforms to all European laws and regulations. Privacy regulators from France and across Europe have heavily criticized the "consolidated" Google privacy policy and say it overreaches. However, they've stopped short of declaring it "illegal." [...]


The Road To Understanding Viewable Ad Impressions

[caption id="attachment_33146" align="alignright" width="300"] Image via iStockphoto used under license[/caption] According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of unseen ads coming in at over 50%, and, in the worst cases, up to 80% of ads are going unseen. How can this be? Perhaps because of where an ad is placed (below the fold, in another window, etc.), page load times, or in th [...]


Report: Google To Open Stand-Alone Retail Stores In Major Metros

google-store-featured Google has been inching closer to opening its own retail stores for the past three years. It opened a Google schwag store on its own Mountain View campus in 2010. Then it tested a “store within a store” or "pop up store" concept in London, called “The Chromezone,” to sell Chromebooks for holiday 2011. In 2012, Google sent a supply of Chromebooks to BestBuy in the US and Dixon's in the UK to create an offline retail presence for the product. In addition, last year, Google was running a novel promotion with Virgin America at several US airports. Users got to try out Chromebooks on Vir [...]


Facebook Says Employee Computers Were Hacked, No Evidence That User Data Was Compromised

facebook-security-hack-featured Facebook is the latest major Internet company to admit that it's been victimized by hackers, but says it's found no evidence that user information was compromised. In a blog post this afternoon, Facebook says it discovered the hack last month after "a handful of employees" had visited a compromised website. The website hosted an exploit that installed malware on its employees' computers. "We have found no evidence that Facebook user data was compromised," the post says in bold lettering. Facebook says the episode was the result of a "sophisticated attack," one that involved a zero-day [...]


Report: Yahoo’s Mobile Ad Revenue $125 Million

yahoo-mobile-money-featured Kara Swisher at AllThingsD, who seems to have an unlimited supply of moles and sources within Yahoo, is reporting that she's been told by someone inside the company that Yahoo's mobile ad revenues are only $125 million annually -- with most of that coming from search. According to Swisher: [D]irect mobile revenue hovers only around $125 million annually, mostly from search revenue on mobile devices. While users are consuming lots of Yahoo Web pages on their phones, which could technically boost the sales numbers higher, rendering most desktop-created ads on mobile is not the same thing as [...]


Marketing Day: February 15, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share According to ad network Chitika’s latest traffic study, Samsung’s Galaxy S3 has caught the iPhone 5 in terms of the amount of internet traffic it generates. The findings are drawn from “tens of millions of U.S. and Canadian smartphone mobile ad impressions” this month. Chitika said that in October 2012 Apple’s latest iPhone enjoyed an [...] Marketing Biz: Data Everyw [...]


Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share

Screen Shot 2013-02-15 at 11.47.38 AM According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month. Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network. The chart below reflects the comparative shares of the Galaxy S3 and the iPhone 5 when looking only at traffic coming from the two devices. [...]


Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local

Echograph Example This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local. Of course, we're all waiting to see if/when Facebook purchases Atlas and the buzzword merry-go-round continued with the emergence of "omni-channel" marketing. This is ... Marketing Biz. DataSift Query Builder Powers the Next Generation of Social Business With its embedded Query Builder, DataSift is powering the next wave of Social with an intuitive yet powerful, tool that enables business users to filter, find, and glean insight from social data across e [...]


B2B Marketing Automation Tools 2013: The Marketer’s Guide

If you're a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn't necessarily want to buy paid search ads if you're selling jet engines. Or maybe you would, if you had a tool that took into account the very long sales cycle and the unique consideration funnel that's implicit in marketing high-dollar, highly-customized products. Automation tools can help B2B marketers regardless of the complexity or price of products that you sell. The newest research report from Search [...]


Something Has Changed At LinkedIn

If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many business owners and marketers are still thinking about LinkedIn as it was a year ago – a nice place to get a backlink for the business and a great place to build up one’s own personal brand. Surprise! Things Have Changed If you haven’t been paying a [...]


Facebook Wins (Temporary) Reprive From Fake Names In Germany

facebook-globe-world-200 The AP is reporting that a German court has invalidated a decision of the German privacy regulator, which opposes Facebook's real names/identities policy. Privacy regulators oppose the Facebook policy on the grounds that German and European privacy and free-speech rules prohibit a ban on fake names. However the court's decision is not based on German law. According to the AP report, "The administrative court in northern German Schleswig argued in its ruling Thursday that German privacy laws weren't applicable because Facebook has its European headquarters in Ireland - which has less far-rea [...]


Vine Analytics Already? Yep. And Free, Too

vine-stats-analytics-featured If you're one of those super-early adopters of Vine, there's already a way to get a basic snapshot of how your six-second videos are performing. The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing that you're using the tool. Once the report is ready, you'll be able to see a variety of stats related to engagement for your Vine videos shared during the previous seven days. (Perhaps a paid version will go back further?) The tool includes data such as: Total Enga [...]


Marketing Day: February 14, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Social User Report: Women Trump Men Across All Social Platforms Except Twitter To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women’s usage outpaces men’s on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 201 [...]


Duopoly Time: Apple And Samsung Combine For Almost 90 Percent Of 2012 Global Smartphone Market

iphone-android-ios-phones-featured Woe be to any mobile phone maker that isn't named Apple or Samsung. Numbers out today from IDC show the two combining for a staggering 87.6 percent of all smartphones "shipped" in 2012 on a global basis. In Q4, according to IDC, the two companies' products constituted 91 percent of all smartphones shipped. Shipped is actually a false market share metric. That's because shipments don't always equal sales or usage. However, in the case of Apple and Samsung these data are a reasonable proxy for actual sales. According to IDC, Samsung controlled 42 percent "of all Android smartphone shipment [...]


Social User Report: Women Trump Men Across All Social Platforms Except Twitter

facebook-twitter-logos-200px To no surprise, a recent Pew Internet report found that the youngest demographic (18-29 year olds) were the most likely to use social networking sites. What is surprising, however, is that women's usage outpaces men's on all social networking sites except for Twitter. The study used telephone interviews to conduct interviews in November & December of 2012 about the demographics for the major social media networking sites. Facebook Demographic Stats The most popular social networking site by far was Facebook. Of all respondents, 67% used Facebook (62% male, 72% female.) A few [...]


Google Countersues British Telecom In US, UK For Patent Infringement

BT OneVoice Google (and Motorola Mobility) have counter-sued the UK's BT Group (British Telecom) for patent infringement in the US and UK. This follows a 2011 patent lawsuit filing by BT against Google. Google has probably asserted its patents in an effort to provide some negotiating leverage against BT in any future settlement discussions. The patents at issue concern IP telephony, data management, networking and mobile technology. BT claims that several of Google's services infringe its patents, including aspects of Android. By contrast Google says that BT has infringed its patents with the latter's [...]


Evolution Of Display Ad Strategies For Mobile Monetization

There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search ads versus branding-focused display ads. Then mobile happened — consumers shifted from desktops to smartphones and tablets as their primary “action” devices for researching and making purchases, which brought a whole new set of preferences, timing and behaviors. Not to mention a huge change in how mobile consumers now interact with ads. The result: search and display advertising are now overlapping, leaving marketers trying to make sense of convergi [...]


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