The “Who’s Getting Google Glass” List, Including Geordi La Forge & Mythbuster Adam Savage

google-glass-glow-featured Want to know who will get early versions of Google Glass, Google's forthcoming smart eyeglasses? There's an awesome new list out with lots of names you'll know. Last month, Google announced it would expand its "Explorer" program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for grabs. The Google Glass #ifihadglass Winners list from Andrej Karpathy (spotted via BetaBeat) looked for confirmations that Google began posting to winners on Twitter this week, then backtracked to show what their entry was. The list is order [...]


Marketing Day: March 29, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Vine Adds Video Embedding, Expands Social Sharing Even though there’ve already been some clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely limited feature set. That’s starting to change today with a small-but-important update to Vine’s iOS app and its video post pages. Each video now has embed code for using on other [...] Marketing Biz: Bringing Order To Chaos The theme t [...]


Vine Adds Video Embedding, Expands Social Sharing

vine-icon Even though there've already been some clever brand uses of Vine, the reality is that Twitter's six-second video sharing app has had an extremely limited feature set. That's starting to change today with a small-but-important update to Vine's iOS app and its video post pages. Each video now has embed code for using on other websites, and can also be shared directly to Twitter and/or Facebook. Plus, as I'll explain below, there's a smart privacy feature built-in. The social sharing has already existed, but only for a user's own video uploads. Now, every video can potentially be shared eit [...]


Marketing Biz: Bringing Order To Chaos

comScore Multi-Platform The theme this week was about bringing order to chaos. Whether it's Centzy aggregating local business data online, comScore's new Multi-Platform measurement, Apple's acquisition of indoor mapping company WifiSLAM or Planspot's event marketing platform, the goal is the same - bring more clarity and definition to heretofore messy problems. This is ... Marketing Biz. Centzy Raises $1.6M Seed Round From Cowboy Ventures, Founder Collective, Lightbank & Others To Bring Offline Biz Data To Web & Mobile Centzy is focused on bringing detailed business data online – especially information [...]


Will Facebook Launch Its Own Phone At Its Android Product Event On April 4?

Facebook Invite Facebook is announcing big news next Thursday at its Menlo Park headquarters. Invitations to attend a product announcement invited media professionals to  "Come see our new home on Android." Will it be a Facebook phone? Speculation is that this might be the long-rumored Facebook phone. 9to5Google reported that Facebook joined forces with HTC and has been working on a major marketing campaign to support the upcoming product launch. Marketing Land will be on site during the event with live blogging to cover the product announcement as it happens next Thursday, and updates here and on our [...]


Building Marketing Into Your Mobile Products

Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with all the business logistics and financial burdens of your new business; but, you also have the worries that you might not attract an audience. Marketing your product is a vital link to your desired success. In recent times, we have seen a change in marketing strategies with many companies now opting to build marketing into their product, enabling these products to become viral. Seamless sharing helps word-of-mouth grow your business, increasing your audien [...]


2013: The Year Of Affiliate Attribution?

You've probably read a thing or two about affiliate attribution in a trade publication or heard it mentioned at industry events. Affiliate attribution is one of the hottest and most controversial topics in the performance marketing industry today, and many Internet retailers are trying to figure out the best approach. Not only is it a consideration for the affiliate channel, but it's becoming an even bigger factor as more companies move toward omni-channel. The question remains: how do you fairly compensate affiliates for their involvement with your customer based on the touch-points [...]


Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search

Marketing Land - Marketing Land Google Universal Search is a way that Google blends in matches from its "vertical" or "specialty" search engines, like image search or video search, into webpage results. What's the best way to tap into Universal Search in order to be visible? Have video content, especially on YouTube, according to a new study. The study, by Searchmetrics, is covered in more detail by our sister-site Search Engine Land. Searchmetrics also produced an infographic summarizing the key findings (click to enlarge): As you can see, video content is far more likely to be blended into the search results than [...]


New York’s Highest Court Upholds State’s Nexus (Affiliate) Tax Law

affiliate-marketing New York will continue to collect sales tax from out-of-state retailers that have affiliates operating within state boundaries, according to a ruling today by the New York Court of Appeals. The court voted 4-1 today to uphold the state's 2008 law that says having affiliates in the state gives online retailers "a substantial nexus" and requires them to pay sales tax. Amazon and Overstock had both claimed that the law is unconstitutional. In writing the court's majority decision, Chief Judge Jonathan Lippman said, "The bottom line is that if a vendor is paying New York residents to activel [...]


Marketing Day: March 28, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study] Email is the most common activity that U.S. adults do on their smartphones, with web browsing and using Facebook a close second and third, respectively. That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and [...] Google Analytic [...]


Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]

mobile-email-featured Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That's according to "Always Connected," a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and 44 years old. Facebook sponsored the study, and so much of the data surrounds how Facebook helps users connect with others via their smartphones. According to the study, 78 percent of respondents say they check email on their smartphones, compared to 73 percent w [...]


Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity

google-analytics-featured Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. By seeing if particular segments of visitors trigger different events, a user can debug event deployment in real time. Content Breakdown By Device Another new feature is the ability to segment real-time reports by device, [...]


How I Got Accepted To Google Glass

google-glass I am one of the 8,000 people to be accepted into the early Google Glass explorer program. Although, I am told those who applied to the earlier version of Google Glass Explorer program have not heard back from Google about when they will receive their Google Glass. But, those who completed the Google Glass Explorer contest from a month ago are now being told they will hear within a few weeks where and when they can pick up their Google Glass. How did I get approved to receive Google Glass? It started with reading the how to get one, which is now closed, but Google will open it up agai [...]


Klout Announces Bing Integration & Begins To Filter Instagram Data Into User Scores

Klout-Instagram Exciting new changes are hitting Klout today including integration with Bing search and the addition of Instagram data on user Klout scores. While Klout has integrated with Instagram previously (data has never influenced Klout scores), the Bing integration is new and can show directly on the Search Engine Results Pages. Klout + Instagram In 2011 Klout allowed doubled the number of services that users could tie into their account -- including the popular photo-sharing service Instagram. Today, Klout has announced that those filtered photos will have a direct impact on your official Klout scor [...]


The New SEO = Social Engagement Optimization

SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for "Search Engine Optimization." The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information, which inevitably impacts how people search. It's time to add an additional meaning to the Three Letter Acronym of SEO and start teaching this to all the people with C-Level titles (COO, CMO, CTO, CFP & CEOs) in the world. The [...]


Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device

blue-hashtag-200px According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne's survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and 44 percent, middle-aged. (RadiumOne noted that while social media use is most predominant with 18 to 24-year olds, comScore credits middle-aged women as the group most responsible for growth in social media site usage.) Another key insight from RadiumO [...]


Marketing Day: March 27, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Twitter Will Near $1 Billion In Ad Revenue In 2014 In just 3 years it’s estimated that Twitter’s global ad revenue will have increased by nearly tenfold. In 2011 the popular social networking service raked in 139.5 million dollars while the newest projection from eMarketer is for 950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter [...] After You Capture A Lead, What [...]


Report: Twitter Will Near $1 Billion In Ad Revenue In 2014

twitter-money-featured In just 3 years, it's estimated that Twitter's global ad revenue will have increased by nearly tenfold. In 2011, the popular social networking service raked in 139.5 million dollars, while the newest projection from eMarketer is for $950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter ad revenue is not surprisingly retarding over time as it matures. The near $1 billion ad revenue in 2014 will signal a 63% growth from 2013, down from the 102.2% estimated growth this year. The biggest revenue driver on Twitter's ad growth is [...]


After You Capture A Lead, What Comes Next?

Example7_CustomerTestimonial Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door. Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to your blog doesn’t mean they are ready for your sales team -- in fact, Gleanster Research (pdf download) found that 50% of leads are qualified, but not ready to buy just yet. Effective lead nurturing campaigns can help you move your leads through [...]


Top Retail Websites Not Getting Faster: Average Web Page Load Time Is 7.25 Seconds [Report]

turtle-slow-speed-featured According to a recent report published by Radware, load times for the top U.S. retail websites are 22 percent slower than in December 2011, continuing to go well beyond the ideal three-second load time. For their Spring 2013 "State of the Union" report, Radware evaluated load times for the top 2,000 U.S. retail websites as ranked by Alexa.com. The sites were tested using three different browsers: IE 9, Firefox 17 and Chrome 23, all on a DSL connection. The study found that the median load time for first-time visitors to a retail website's home page was 7.25 seconds, a 22 percent increase [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!