Yahoo! Expanding Dublin Operations & New York Data Center

Yahoo! announced expansion plans to their Dublin, Ireland operations center and their data and customer care facility located in Lockport, New York. More than 200 employees will be added over the next 12 months in Dublin to support business operations in the Europe, Middle Eastern and Africa (EMEA) region.  The Lockport facility intends to add 115 new jobs. In a statement released by Yahoo!, Ireland's Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, confirmed that the expansion will more than double Yahoo!'s existing Dublin workforce, stating, "Today's announcement that Yah [...]


Marketing Day: March 22, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and IE. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it’s unclear if the websites that a [...] Marin Software Officiall [...]


Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons

yahoo-logo Yahoo's partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and IE. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it's unclear if the websites that a user visits are aware that Yahoo is showing affiliate coupons when the page loads. The coupons are visible to all U.S. users of the Yahoo toolbar that have installed or upgraded to the current toolbar version. The Coupons app is currently turned on by [...]


Marin Software Officially IPOs: Stock Up 20%

marin-software-ipo Marin Software, one of the leading search and social marketing platform providers, has officially IPO'ed this morning at The New York Stock Exchange. The IPO looked to be a hit, with their stock price currently up over 20%. The IPO price was $14.00 per share with 7,500,000 shares. The high went to $19.95 per share, and it is currently at $16.90 per share. The ticker Marin Software is listed under is NYSE:MRIN. Marin Software said: Goldman, Sachs & Co. and Deutsche Bank Securities Inc. are acting as lead book-running managers for the offering. UBS Securities LLC and Stifel, Nicol [...]


Google Opens Universal Analytics To All Users

Google Analytics icon Google's Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google's blog post offers some specifics on how to add Universal Analytics to your account. It involves getting a new analytics.js code snippet and setting up a new property in the account. (Google says a migration guide for those using ga.js is on the way.) This developer guide looks like a [...]


Marketing Biz: Spreadsheets On Steroids, Color-Coded Optimization & Trust

Legit This week in marketing was a strange mix of partnerships and acquisitions along with new tools and companies that could help marketers become more effective and efficient. This is ... Marketing Biz. Yahoo in Talks to Buy Stake in Video Site Dailymotion Dailymotion, which is similar to Google's YouTube site but is smaller in scale, would immediately make Yahoo a bigger player in Web video outside the U.S., where the company is looking to grow. More than 70% of Yahoo's $5 billion in annual revenue comes from the Americas region, and the vast majority of that is from the U.S. This isn't t [...]


Quantcast “Compare Sites” Feature Disappears, Company Says Will Return

Quantcast One of my favorite features of Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that "was" one of my favorite features. It disappeared earlier this week, but the company says it'll make a comeback. Quantcast launched the feature in December 2006. One thing I loved about it versus other comparison tools out there was that if two sites "Quantified," used Quantcast's tracking code on their sites, you were getting about as direct comparison as possible. There was no wondering if the figures were perhaps off for one site versus the other, [...]


Filter Feature Allows For Photo-Only Google+ Searches

Photo-Filter-Feature-Google+ Looking for a specific image on Google+ just got a whole lot easier. A new "Photos" filter is now available on the filter dropdown and will limit the results to images that have been posted on Google+. Results will display items that are shared with you and also public photos posted to Google+. In the announcement from Googler Dave Cohen, he shared a few of his favorite photo-only queries: Long exposure: https://plus.google.com/s/long%20exposure/photos Steel wool: https://plus.google.com/s/steel%20wool/photos Cartoons: https://plus.google.com/s/cartoons/photos To see [...]


Firefox & Blocking 3rd-Party Cookies: What It Means For Affiliate Marketing

There’s been quite a stir lately about a new release of Firefox due out this summer. Here’s the deal: a patch in version 22 is expected to automatically block third-party cookies by default. According to the latest reports, users who install this version of Firefox will no longer see targeted advertising unless they change their settings to accept third-party cookies. A user will see ads, but these ads won’t necessarily be based on their browser or shopping history. Is this new? For Mozilla, yes, in terms of it being a default setting. Apple’s Safari browser has had this defa [...]


YouTube Eclipses The One Billion Unique Users A Month Mark

youtube-featured Eight years ago, Google purchased the upcoming video sharing website YouTube from Steven Chen and Chad Hurley for $1.65 billion dollars. The growth of the video sharing site has continued with the announcement that YouTube has eclipsed the one billion unique-monthly-user mark this week. What's so impressive is that this number is unique YouTube users, not unique visits -- an account is required to count toward this value. Marketers have taken to 'Tube as well. According to Google, all of the AdAge Top 100 brands are running campaigns on YouTube. On the official Google blog post, the fol [...]


Study Finds Rich Media and Video Improves Digital Ad Engagement [DG MediaMind]

DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from standard banners, rich media and video. The study showed that engagement improved with the inclusion of rich media and interactive video elements in ads. Globally in-stream video ads grew, and video ads met the threshold to be included in the benchmarks for 23 countries versus just 16 previously. Here is a breakdown of CTR in North America by ad type: 0.10% Standard Banner 0.14% Rich Media 0.16% Expandable Banners 0.85% In-Stream Video 1.92% Intera [...]


Calendar Live Enables Twitter Ad Targeting During TV Shows And Events

A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG Digital's Calendar Live lets marketers choose TV shows and schedule targeted promoted tweets to run when those shows air. Calendar Live is one of the first tools released that uses the new Twitter ad API, which was launched last month to make it easier to run promoted tweets. With Calendar Live ad buyers can select TV shows and live events on roughly 35 channels by date and times and then add additional demographic or interest targeting criteria of the second [...]


Facebook Loosens Their Belt On Page Cover Image Guidelines

facebook-pages-featured When Facebook cover pages were launched last February, a slew of restrictions were bundled in, as well. Yesterday, Mari Smith reported that the majority of these guidelines quietly vanished. Some of the items that were revoked include: ii.  Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.” iii. Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section. iv. References to Facebook features or actions, such as like or share, or an arrow pointing from [...]


Twitter Turns Seven Years Old Today #HappyBirthday #Twitter7

Today marks seven years since Jack Dorsey, Twitter's creator, sent the very first tweet, kicking-off a social media  phenomena that has grown to 200 million active users sending more than 400 million tweets daily. Dorsey served as Twitter's CEO until 2008 when he became the company's chairman, and Evan Williams took over the role. In 2010, Dick Costolo, who had previously served as COO, became the new CEO after Williams stepped down. Costolo continues to the lead the company today. Since its inception in 2006, Twitter has become one of the top ten most visited websites in the world, off [...]


Marketing Day: March 21, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web? Google’s early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This is consistent with Google’s outlook and competitive history vs. Microsoft and Apple: the Internet and the cloud vs. proprietary operating systems and software. Yet, to date, apps have largely won out over the mobile Web. [...] Study: Correlation Between Tweets [...]


Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web?

chrome vs. android Google's early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This is consistent with Google's outlook and competitive history vs. Microsoft and Apple: the Internet and the cloud vs. proprietary operating systems and software. Yet, to date, apps have largely won out over the mobile Web. According to Nielsen, US mobile users spend just under 80 percent of their time with mobile apps vs. the mobile Web. And, comScore has said that "four out of five" mobile minutes (roughly the same amount) are spent in mobile apps. Last week, we discovered [...]


Study: Correlation Between Tweets And TV Ratings

Twitter Logo A huge percentage of TV watchers (as much as 80 percent) are now on a "second screen" during a program, though they may not necessarily be engaged in a "social conversation" about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV ratings. Twitter was one of three "statistically significant variables" associated with positive TV ratings. The other two were past ratings and TV advertising (on behalf of the show). Ni [...]


Quora Rolls Out Full-Text Search: Good For Blog Ideas & Reputation Management

quora-logo-150 There's no getting around it: the search experience on Quora was never all that great. As you typed a search, Quora would show results if your text was found in a question, in a topic name, or a user's name. And rather than get a page of matching search results, you'd have to click on one result at a time from the search box dropdown. Quora has changed all that with its launch of full-text, keyword-based search. The dropdown still offers quick navigation to people, topics and blogs on Quora ... ... but those keywords at the bottom of the list now lead to a more traditional, keywor [...]


Chartbeat Demonstrates Below-the-Fold Ad Placement Is More Valuable Than Originally Assumed

Chartbeat, a provider of web-analytics software, is on a mission to convince publishers that below-the-fold ad opportunities may be more valuable than top of page ad placements. Using a cross-section of data from publishers in their network, Chartbeat found that web visitors are only engaged for a few seconds at the top of the page, while 66 percent of a visitor's Engaged Time over a 24-hour period happened below-the-fold, the area of a page not visible when the page is opened in a browser. According to Chartbeat, their Engaged Time metric is a more effective way to measure visitor activ [...]


A 15-Second Peek Into Twitter’s Future With Video “Instant Replays”

twitter-video-tv-featured This week, Twitter introduced video "instant replay" for March Madness. By following the NCAA's @marchmadness account you can catch highlights from all of the college basketball games within a few minutes of them being broadcast. This is, of course, great for fans who can't watch or miss games featuring their favorite teams. However, it's much more significant in terms of Twitter's future and the future of video and video advertising on the site. The clips are a result of a partnership between Turner Broadcasting, Twitter and SnappyTV, which is providing the technology behind the 15-seco [...]


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