Digg’s RSS Reader Will Beta Launch In June, Final Version Likely To Be Paid Product

Digg has announced that it's planning to release a beta version of its RSS reader in June. The company also says it's planning to charge for the final product, though exact pricing isn't decided at this point. The timing is good for Google Reader users that still haven't found a replacement reader. Google has said it'll shut down Reader on July 1st, so it should be to Digg's benefit to give users access to an early version of its reader before they have to make a decision. A couple weeks ago, Digg did another survey of the 18,000+ people that have volunteered to help provide feedback on [...]


Marketing Day: April 30, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analytics account. We’re seeing it live here in the U.S., as well. Anyone else seeing it in other [...] Twitter Rolls-Out Self-Service Ad Platform To All U.S. [...]


New: Real-Time Conversions Now Live In Google Analytics

Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analtyics account. We're seeing it live here in the U.S., as well. Anyone else seeing it in other regions? Postscript: Google has now officially announced the real-time Conversions beta in a blog post.  And it sounds like more features are in the works: An important note, with this first launch we’re introducing URL based goals only. So computed goals such as [...]


Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users

twitter-tweet-featured Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced upgrades to the self-serve platform that allow advertisers to target users by interest, gender, platform and device, and earlier this month, the company expanded keyword targeting capabilities to include users' timelines. The self-serve platf [...]


Foursquare Set To Sell Check-In Data For Ad Retargeting

Foursquare Logo As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow advertisers to target users outside of the Foursquare app for the first time. Users' Foursquare check-in data will be aggregated and sold to ad exchanges for retargeting on external platforms including Facebook's FBX. Using demographic [...]


Remix Culture: Rethinking What We Call Original Content

Star Wars, "Stairway to Heaven," and the Apple Macintosh -- what do they have in common?  They're creative and cultural works of genius that have shaped and defined generations. We might also think that they're original works born of a lightning-in-a-bottle, "aha!" moment of creation by the lone inventor.  In fact, each one of these is a copy, combination, transformation, or remix of previous works presented as something new. Star Wars was based on Joseph Campbell’s The Hero With a Thousand Faces, "Stairway to Heaven" pulls its opening from Spirit’s "Taures," and the Macintosh [...]


Display Campaign Success: Looking Beyond The Click

The path from clicking a search ad to a conversion -- buying a product, downloading a brochure, locating a store -- is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy for conversion, and cost-per-click (CPC) is a reliable guide for buying search ads. In search, optimizing for clicks is essentially optimizing for conversions because they’re so closely aligned. Online display advertising, however, is a different story. People go to websites for information, entertainment a [...]


How Google+ Interactive Posts Push CTAs & Deep Linking Directly Within A Post

google-plus-featured Two months ago, Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific "deep link" directly within a post. This allows for smarter targeting from companies and smarter, easier, pre-filled updates by users and pre-loaded Google+ buttons. From RSVP-ing to an event, to applying, to finding a table to reserve at a restaurant, the action types available are many. Google officially states that "Interactive posts can drive new users to your site, improv [...]


PC Free: 46 Percent Used Only Mobile Devices In Purchase Process According To New Study

immediacy of needs mobile path to purchase Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. Nearly half of the adults involved in this study did not consult PCs as part of their pre-purchase research, search and discovery process. I was taken aback by that finding, so much so that I had to confirm and reconfirm it with xAd, one of the companies that co-sponsored the study. While these mobile-first or mobile-only [...]


Followgen Founder Tells Twitter They Should Shut Down His Biz

Twitter Bird Usually, stories around Twitter's API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on how he started Followgen, the success and his worry around the product, concluding that he should be shut down or given access to the Ads API. Unlike the traditional Ads model, Followgen harnesses "favorites" to draw attention and build a following. Thes [...]


New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience

After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the "sponsored twin" to news feed articles, meant to deliver personalized content to users. As a user performs more searches on Yahoo and engages with more content, their news feed becomes intuitive to their personal preferences. Along with Yahoo's news stream, Yahoo Stream Ads have been developed to deliver the same relevant content within the user's ne [...]


Oreo Daily Twist Campaign Wins The 2nd Annual Facebook Studio Blue Award

Facebook Studio Awards 2013 Facebook's Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year's top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social program that marked Oreo's 100th Birthday Celebration by posting 100 pieces of social content referencing culturally-relevant events in 100 days. This was the second year Facebook hosted their Studio Awards. Both years, the award levels have included Blue, Gold, Silver and Bronze Awards, all given to campaigns [...]


Marketing Day: April 29, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full covera [...]


Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users

Google Now for iOS Google's "predictive search" service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage of the roll-out on our sister-site Search Engine Land: iPhone & iPad Users To Get Google Now, As It Comes To iOS: News about the launch & how Google Now is part of the Google Search App The Amazing “Google Now” — When Google [...]


Infographic: Optimizing Email Marketing For Smartphones & Mobile

mobile graphic Email isn't dead. In fact, it's one of the most popular activities people do on their smartphones and tablets. So are your email messages designed for this on-the-move audience? The folks at GetResponse have created an infographic designed to help you get your email marketing into shape for mobile viewing: Want the infographic for yourself? You'll find it, along with more tips and explanation on making email friendly for mobile devices, here: Email Marketing Mobile Optimization [INFOGRAPHIC]. [...]


Microsoft Continues Rebranding Efforts With New Looks For Bing, Skype & Xbox

bing After launching new looks for Windows and Office last year, Microsoft is working toward rebranding additional products, including Bing, Skype and Xbox. During a presentation at the Norwegian Design Council Design Day event on April 17, creative directors from Wolff Olins played a video that revealed what appears to be a new Bing logo. "Other brands are coming along too," said Wolff Olins creative director Todd Simmons during his joint presentation on re-imagining Microsoft's brands with fellow creative director Albert Shum, "Bing, Skype, Yammer, Xbox...everything is under development as wel [...]


Consumer Survey Shows Windows Phone Growth In US Market

windows-phone-featured Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to the data Windows Phone grew from 3.7 percent in 2012 to 5.6 percent in Q1 2013 The company attributed the gains to first-time smartphone buyers upgrading from feature phones. Kantar says that its US consumer panel "is the largest continuous consum [...]


See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday

smxadvanced-featured Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday - register today! SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda. Join us for SMX Advanced June 11-12 to exchange ideas, influence the industr [...]


New Google Display Planner & Demographics Reports Launch In AdWords

Google Display Planner Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler.  You start by entering keywords, categories or websites you know your audience is interested in and the landing page for your campaign. Then, much like the Display Network ad planner, the tool suggests websites, mobile applications and video channels on the Google Display Network (GDN) based on the information you entered. From there [...]


Nike’s PHOTOiD Puts Social Content In The Picture

Screen Shot 2013-04-26 at 5.03.39 PM Content marketing is one of the biggest buzz phrases of the moment, with many people talking about it as if it's a new phenomenon. The fact that The Guinness Book of Records will be 60 years old next year should put paid to that suggestion -- but so, too, should the creative work put out by Nike, which has consistently shown that great marketing is great content. And, they're still doing it now. PHOTOiD is a new mash-up Nike has created that allows you to use an Instagram photo to inspire a pair of personalised Nike iD trainers. It's built in HTML5, is lovely to look at, is intrinsically li [...]


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