The 4 Strategic Phases Of Lean Display Advertising

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO specials. They do this in order to find out what works and what doesn't and to hone all the elements of their routine: timing, delivery, wording and so on. That way, when they hit the big stage, they have the confidence that they are delivering an optimized routine. This is not unlike the "lean startup" approach described by Eric Ries in his book, The Lean Startup. In it, he advocates the "build-measure-learn" cycle, which puts experimentation, measurement [...]


Marketing Day: April 26, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the [...] Goo [...]


Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company's viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the viewability standard into products for both advertisers and publishers. Active View reporting will be available on the Google Display Network (GDN) and in DoubleClick for Advertisers and DoubleClick for Publishers this year. Google' [...]


Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked

Google AdWords Display Network Advertising With today's announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of an ad that is viewable on screen and the length of time the ad is displayed. To meet the IAB's standard for viewable impressions, at least, 50 percent of the ad must be viewable on screen for one second or longer. After comparing [...]


Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks

social-network-fake-phony-featured When implied popularity can be purchased, a problem will arise. That's exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing "gurus" have been purchasing handfuls of followers in order to  instantly add implied popularity. Purchasing followers and retweets is cheap, and it can make you look good ... for now. Yesterday, the The New York Times featured two researchers that called out celebri [...]


Report: Samsung Now Undisputed King Of Smartphone Realm

Galaxy S4 Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone "shipments" surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, "more than half (51.6 percent) the total phone shipments in a quarter were smartphones." The following chart shows top global phone vendors (all phone shipments) according to IDC: Samsung lead all ot [...]


PhotoDropper: A Great WordPress Plugin For Fast, Easy And Free Images

photodropper-featured-image Finding images for your WordPress site can be a challenge. Of course, you could take the pictures yourself -- but if you run multiple sites, that could prove exhausting. I have recently started using a WordPress plugin that makes it very easy to find creative commons images and credit them properly right from inside my blog. The plugin is called PhotoDropper -- and I am loving it! PhotoDropper has over 62 million free images that blog owners can access and insert right from their WordPress dashboard. They also have a premium tier that offers more professional photos on a pay-by-the-photo [...]


Marketing Day: April 25, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Launches ‘Old School’ Improvements To New LookLaunching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That’s exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users’ feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought [...] [...]


Pinterest Launches ‘Old School’ Improvements To New Look

pinterest-photos-featured Launching a new UX and design is tough. Reverting to old features and functionality can be even tougher. That's exactly what Pinterest did today with new design improvements. Unlike many social sites, they listened to their users' feedback and rolled back some features that were lost in the new design shuffle. The notable additions that were brought back include: See It Now Once an item has been pinned, users can "see it now" to see the pin live. Pinned From One of the bigger knocks on the new design was the lack of a "pinned from" element. Users will now be able to se [...]


Yahoo Gains Ground in Video Metrics; Online Video Ads Up 12% in March [comScore]

Yahoo's unique video viewers rose to 50.3 million, up from 43.6 million in February, bumping the company up a rung to the  number four U.S. Online Video Content Property according to comScore's March 2013 US Online Video Rankings, In March, the number of Americans watching online content videos rose 2.5% from February. Nearly 182.5 million Americans watched 39.3 billion online content videos. Ad video views hit an all-time high at 13.2 billion, up from 9.9 billion in February. Yahoo moved up a rung to number four and closed in on VEVO this month. (It will be interesting to watch what impac [...]


New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries

Google Analytics logo Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google's new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions. Using information from Ecommerce and Multi-Channel Funnels, the benchmark data illustrates how buyers move toward a purchase and the length of time it takes to make an online buying de [...]


Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign

Political-Engagement During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39%  of adults took part in some form of political activity on  a social network. The majority of the activity came in the form of liking or sharing political material (23% of all adults polled). Of all social networking specific users, 38% were active liking or sharing political material. The second most social activity to do with politics (35%) was to encourage others to vote. Social network [...]


Social Video Platform Spreecast Launches Mobile App, Plans Revenue Growth

Tapping into the huge growth in both mobile video usage, today social video platform, Spreecast, announced the launch of its free iPhone app and the ability for mobile users to access Spreecasts in-browser on all iOS and Android devices. Major Media companies and marketers are using Spreecast to broaden their audience reach and engage with customers. The Wall Street Journal features a weekly Spreecast for entrepreneurs called The Accelerators. The LA Times has been using Spreecast to cover breaking news. ExtraTV hosts several Spreecasts including "Idol Chatter" in which they interview "Ame [...]


Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)

Facebook-Ads Much has been made of the symbiotic relationship between TV and Twitter and the company's recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing habits. For the study, CitizenNet looked the two weeks of Facebook Page Insights data leading up to the premieres of 77 TV shows from both broadcast and cable networks from 2011 and 2012. They then looked at whether the Facebook Insights metrics would correlate with Nielsen viewership for the premier episod [...]


Who To Watch: The Google Glass Edition

google-glass-open-1366203189 As many of you know, Google Glass started shipping to Google Glass Explorers last week. I wanted to share with you some of the lucky people to get Google Glass early, what their experiences have been and where to track who else is getting Google Glass. First, those getting Google Glass within the Explorer group are those who signed up at Google I/O last year. They have been notified one by one, typically in order of their Glass number, to pick up the Glass at one of Google's offices, typically in Mountain View or New York City. Another group of Explorers are those who were selected throu [...]


3 New Ways To Measure Email Campaign Effectiveness

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more competition, and marketers need to work extra hard to stand out. Luckily, measuring email campaign performance is moving beyond opens and clicks. New measurements are available that can tell you not only how your campaigns are faring but also what’s working for your competitors. Email Forward [...]


Unifying Facebook Page Content & Ad Copy

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity constant. Part of holding this identity constant is making sure that your advertising is aligned with your Page content. That means keeping the style and character of your ads consistent with the status updates, photos and videos you’re posting on your Page. This principle is not just limited to [...]


5 Compelling Reasons To Launch B2B Mobile Landing Pages Now

mobile-jpg For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions and gut reactions that tell them it's okay to wait. Don’t miss out on mobile! Review these five reasons to better understand why you [...]


AdSense Gets New 970×90 ‘Super Leaderboard’ Ad Units

Google AdSense Logo Google AdSense is now offering 970x90 ad units, a newly adopted IAB standard size also known as 'super leaderboards'. The new larger size is designed for ad placement on wider screens with the goal of appealing to brand advertisers wanting to make a larger impact on their advertising audience. Because this is a new ad unit size, Google AdSense notes that advertisers will mainly see text ads in this format for now. Image and rich media ads that are enabled for the 970x90 size will initially show up as 728x90 display ads; as the inventory of image and rich media ads for the 970x90 ad units gr [...]


Marketing Day: April 24, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: The Periodic Table Of Google AnalyticsWant to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. [...] [...]


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