Infographic: The Periodic Table Of Google Analytics

Periodic Table of Google Analytics - Google Analytics Reports Guide Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new "periodic table" may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from "As" (AdSense Reports) to even stuff Google Analytics can't report -- "Np" for Not Provided. Here's a look: Be sure to visit the actual Periodic Table of Google Analytics page, where you can get a PDF version of the chart to print, embed code to put the chart on your site plus an interactive version that lets you hover over an element to underst [...]


Silverpop Snares $25 Million In New Funding To Fuel Growth

Silverpop Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank. The company says it will use the money to fuel continued growth for its marketing automation services. The funding is venture debt, possibly signalling an IPO or acquisition is on the horizon. The company has now raised a total of more than $50 million since launching in 1999. We're told that Silverpop also opted for venture debt to avoid diluting equity. Silverpop CEO Bill Nussey said in the release, “In 2012, we dramatically [...]


eMarketer: Mobile To Win 15% Of Online Retail Sales This Year

mobile-payment-wallet-featured A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year's expected m-commerce sales reflect an 11 percent increase from 2012. Total m-commerce sales are projected to reach 25 percent by 2017, topping out at $108 billion in the next four years. This year's $39 billion in retail m-commerce sales is nearly triple the amount earned in 2011. According to [...]


Moving From Static To Dynamic: Building Relationship-First Email Creative

Modules In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn't work anymore. With the increased usage of mobile devices, smart phones and multi-channel social streams, your customers (or potential customers) now have a wealth of information available at their fingertips around the clock. In fact, it's estimated that three out of four Americans under the age of 35 now check their smart phone or mobile device before even getting out of bed [...]


Twitter Warns Reporters To Be “Extra Vigilant” After @AP Account Compromised

twitter-hacked-200px (screenshot via CNN) Twitter is warning media outlets to be "extra vigilant" in light of today's incident involving a fake tweet sent out by hackers that had gained access to the Associated Press' Twitter account, @AP. It's also good advice for brands and marketers -- and for all Twitter users, actually. Shortly after 1:00 pm EST today, the AP's account sent out a (fake) tweet saying that President Obama was injured after "two explosions in the White House." The Dow Jones stock market index momentarily tanked almost 150 points. The AP disabled its Twitter accounts, at least temporari [...]


Marketing Day: April 23, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company’s outlook. Apple reported quarterly sales of $43.6 billion, compared with a $42.3 billion consensus estimate. Second quarter revenues in 2012 were $39.2 billion. [...]


Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales, Record iTunes Sales

apple-fruit-money-featured The bears were wrong. Apple beat Wall Street financial analysts' expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company's outlook. Apple reported quarterly gross revenues of $43.6 billion, compared with a $42.3 billion consensus estimate. Second quarter revenues in 2012 were $39.2 billion. Growth was driven by better-than-expected iPhone and iPad sales. Last quarter Apple reported $54 billion in revenue (a miss) and $13 billion in profit (a beat). Profit was $9.5 billion vs. $13 billion for the holiday quarter. [...]


Outlook.com VersaTile Ads Debut

outlook-logo Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: [youtube]http://youtu.be/QwYgz3THJTM[/youtube] As you can see from the video, the ads require user interaction to get the full ad experience. There are three ad states. The default state, shown at log-in, can feature an advertiser's logo (like the Duracell example in the video above) and ad text. Hover state allows users to see more information and ima [...]


Salesforce Social.com Officially Launched, Will Bring Social Ads, Listening & CRM Together

Salesforce_Logo Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social listening tool Radian6 & social publishing tool Buddy Media, Salesforce has been on an acquisitions roll. Today some of these strategic moves will work in a collaborative effect. The easy-to-remember Salesforce Social.com now enters the "Salesforce [...]


Foursquare Packs More Information Into Redesigned Business Profile Pages

Foursquare Logo On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business pages (on the PC though not in mobile). The new design is intended to provide more useful information at a glance. Among the features of the new page design are the following, according to Foursquare: Places are easier to scan and find all the useful information you need, like the address, phone number, hours, the menu, and upcoming events. View beautiful photos, tips, and the rating from the Foursquare community. We highlight the things peop [...]


Facebook Introduces New Mobile Pages Layout

facebook-mobile-pages-featured Today, Facebook is introducing a new mobile Pages layout. Page owners don't need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI has been simplified and adapted with the mobile use case in mind ("mobile first" and so on). The following are the mobile-experience improvements, according to the company: More relevant information up front so people can see the information they care about most – such as location and contact [...]


Does Buying Motorola Emerge As A $12.5 Billion Mistake For Google?

Google Motorola The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion, Google's largest acquisition by far and a major bet by Larry Page. During the acquisition approval process Google said that it would treat Motorola the same way it treated any other Android OEM and keep the division at arms length, giving it no special access or Android favors. Yet, Motorola has continued to lose market share and revenues. Last week, Google said that its Motorola division lost $271 million and revenues declined from $1.51 billion in Q4 to $1.02 [...]


Social Data Proficiency: A Key Success Driver For Agencies

As social media becomes an increasingly vital component of marketing strategies, agencies are getting more comfortable with associated social data. For example, analyzing brand mentions and sentiment data is becoming fairly common practice, even among smaller shops. But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety and volume of data available to marketers keep getting bigger -- and more interesting -- each day. Agencies that know how to harness and use social data creatively will profit and grow; those that do not will be left behind. [...]


The Mindset that Makes Online Marketing Work

When I started publishing online back in 1998, I didn't have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my "aha" moment regarding how the Internet worked from a marketing standpoint. Godin made it clear that the Internet was a direct-response environment that required an evolved form of direct marketing. You didn't buy mailing lists. You built audiences. Likewise, my company, Copyblogger Media, began a [...]


Eric Schmidt Takes Refreshingly Sober View Of Technology In His Book “The New Digital Age”

Screen Shot 2013-04-22 at 8.46.57 PM Along with co-author and foreign policy expert Jared Cohen, Google Executive Chairman is doing the rounds on radio and TV in support of their new book The New Digital Age. This evening, both were interviewed on NPR's All Things Considered program. I don't have an advance copy of the book and haven't read it. But, the interview made me curious. If it's any indication, there's considerable time spent on the darker political and social implications of the Internet and the way it may play out differently in various parts of the world. Schmidt and Cohen appear to have a very balanced -- one m [...]


Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers

personal-data-privacy-featured A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed "Millennials" (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, "No one should ever be allowed to have access to my personal data," 56 percent said they would share their location with a nearby company in return for a relevant coupon or promotional deal. Only 42 percent of users 35 years and older agreed they would share their location. [...]


Marketing Day: April 22, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.” SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, [. [...]


Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”

twitter-money-cash-featured The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth "hundreds of millions of dollars over a multiyear period." SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, Coke, Microsoft and many others. The deal is being characterized as a "partnership." Years ago Publicis announced something similar with Google. As the FT points out, this announcement comes just ahead of the TV "upfront" where advertisers commit [...]


Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop

Tumblr Mobile Sponsored Post GE Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users' content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in  Tumblr Radar -- the area in the right rail of users' dashboards on desktops -- and in the Spotlight area on category pages. The Tumblr staff post announced that after running sponsored Radar posts for nearly a year, "today we're bringing these posts over to our mobile apps". According to AdAge, Tu [...]


70% of SMX Advanced Tickets Sold – Register Now!

smxadvanced-featured Time is running out to register for Search Engine Land's SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So, why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conf [...]


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