More Antritrust Pain For Google: FTC To Probe Display Ads Biz

google-legal-law According to Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off a settlement earlier this year with Mountain View over its search market dominance. This time, the FTC will reportedly be probing the display side of Google's online advertising business. The Bloomberg report says that "The FTC is looking at whether Google is using its tools to force companies to bypass competing products and use other Google properties, including a marketplace for buying and selling Internet display ads, and features that [...]


Marketing Day: May 23, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Enterprise Social Media Management Software: A Marketer’s Guide If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social [...] Facebook’s Mobile Developme [...]


Enterprise Social Media Management Software: A Marketer’s Guide

If you're responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it's virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social media management tools for the enterprise have become robust and reliable. Marketing Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while we’re keeping up with the rapid change of news in [...]


Facebook’s Parse Tool Will Strengthen App-Developer Ties

Facebook + Parse In a Facebook "whiteboard" session today at the company's headquarters, it introduced press and analysts to its recently acquired mobile app development platform Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg's first cousin. For those who've never heard of Parse, it was a two-year-old startup acquired in April by Facebook. It's now part of the suite of tools Facebook offers for developers (Facebook Platform). Parse's mission was/is to take the complexity out of developing native mobile apps for multiple platforms (i [...]


Twitter Launches TV Ad Targeting Beta For Select Advertisers

twitter-tv-video-featured Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national TV campaigns in the U.S. Twitter is aiming to help marketers reach the 64 percent of users who use Twitter while watching TV at home. According to the company, 32 million people in the U.S. tweeted about TV programs last year. TV ad targeting is designed to give brands the ability to engage with consumers on Twitter who have seen their ads on TV. As part of the new service, advertisers will have acce [...]


Infographic: A Guide To Facebook Page Post Ads

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts, link posts and text posts -- plus "unpublished posts" that let you target specific audiences. It also covers how Page Post Ads differ from Sponsored Stories: Want the infographic for yourself? You'll find it here: Facebook Page Post Ads Guide for News Feed [Infographic]. Also see the related stories below from us about Facebook ads for more [...]


2 Ways To Use Competitive Intelligence On Email Subscriber Lists

caribou coffee vs einsten list growth If you're like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based on industry, audience and business. However, most marketers can, and do, measure the monthly rate of growth using their own numbers as a benchmark. If you’re currently doing this, I’ll show you two new ways to measure the growth of your list using data from third-party competitive intelligence tools -- so you can be not only best in class, but also be better than your competitors. 1. Benchmarking List Growt [...]


Google Publisher Toolbar For AdSense Users Gets An Update

google-adsense-logo The Google Publisher Toolbar, the Chrome extension that allows publishers to block AdSense ads and access earnings and performance reports, got a revamp this week. The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last month; information on your top 5 channels or sites by revenue over a set of date ranges. Ad Details: Now includes the ability to block the ad by buyer in addition to details on a specific impression including buyer and advertiser details, the creative associated with the current view a [...]


The 5 Most Common Pitfalls In Mobile App Marketing

mobile web smartphone Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the mobile app marketing world. But success with apps may not be as straightforward as you might think. There are five common pitfalls often encountered when setting up mobile app marketing campaigns, and you should avoid them if you want to achieve your goals. 1 [...]


Doing Direct Response On Facebook: Using Facebook Pixels

Screen Shot 2013-05-16 at 11.53.27 PM All advertisers on Facebook aim to turn users into customers. At the end of the day, marketing is about generating sales and making money, of course. But when you run ads on Facebook, it can be difficult to see to the end of the funnel. Often, advertisers get lost in the quantity of metrics and data available on Facebook and forget that their efforts shouldn’t stop there. Recently, Facebook has been actively adding offerings to make the platform more viable for Direct Response (DR) campaigns. This effort is a clear result of the increased sophistication of clients running Facebook ads. [...]


Marketing Day: May 22, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user’s account, property, and profile from the admin tab. Once the correct profile is selected, a user [...] Twitter A [...]


Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option

analytics-featured Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user's account, property, and profile from the admin tab. Once the correct profile is selected, a user must click Goals and then select Create a Goal to begin the goal set-up flow. New Goals Set-Up Flow Once in the goal set-up flow, users will have access to redesigned templates along with new templates that can be added to an Analytics account. When using a templat [...]


Twitter Adds Two-Factor Authentication Option Amid Recent Twitter Account Hijacks

twitter-two-factor Twitter announced they've added two-factor authentication in order to help better secure Twitter. Recently, there has been a large increase in the number of high-profile Twitter accounts being hacked into. Such examples include the AP Twitter account, MTV Twitter account and many more. Many are due to insecure passwords; thus, Twitter has added the option for users to add an extra level of sign in security through two-factor authentication. Login to your account and go to your account settings page. Go to the "Account security" section and click on "Require a verification code when I sig [...]


Official: Google Confirms “Conversational Search” Is Live In Chrome

Now, you can speak your queries to Google on the desktop in the way you can on mobile devices and get responses spoken back. It's pretty impressive, but more impressive is the way this new "conversational search" takes what you've previously said and "remembers" that as you continue to search. Google hasn't done an official blog post about the new feature, which works for its Google Chrome browser, but it confirmed to us officially that it's live, saying: Conversational search has started rolling out in the latest version of Chrome. You can just click the mic in the search box, ask your [...]


Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers

twitter-logo-2012-new After testing a lead-gen capable tweet internally, Twitter has now expanded the product to a select few brand advertisers -- and more will, no doubt, be able to access the technology soon. Twitter announced its new "Lead Generation Card" today. It gives brands a chance to drive new leads inside a tweet. Here's how Twitter describes it: The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form. When someone expands y [...]


Apple Targets Samsung Galaxy S4 & “Google Now” With Amended Patent Claims

google-legal-law In the ongoing "war of the worlds" patent litigation between Apple and Samsung/Google, the Cupertino company has said it will amend its patent infringement claims to include the Galaxy S4. That's according to Foss Patents, which also reports that Apple asserts Google Now infringes two patents associated with Siri. Overall, there are five patents being asserted in the amended Apple pleadings (below). The Siri-related patents are U.S. Patent No. 8,086,604 and U.S. Patent No. 6,847,959, which pertain to a "universal interface for retrieval of information in a computer system." Apple is [...]


Google Glass Now Being Offered To #ifihadglass Contest Winners

Google has started to slowly expand the group of testers for Google Glass. The company has announced (on both Twitter and Google+) that it'll be inviting #ifihadglass winners "slowly" and "over the next few weeks." This is from the Google+ post: Over the next few weeks, we’ll be slowly rolling out invitations to successful #ifihadglass applicants. If you were one of the successful applicants, please make sure you have +Project Glass in your Circles so we can send you a message. The messaging is slightly different on Twitter, where the message says that "selected" #ifihadglass winners wi [...]


DIY News Facebook Feed Retargeting: Self-Service Platform Launches To Harness FBX & The Feed

facebook-newsfeed-featured Last September, Facebook opened up their Ad Exchange platform (also known as FBX) to the masses. During the launch, 16 partners were selected to develop retargeting ad platforms, one of which was re-targeting giant AdRoll. Today, AdRoll, an FBX Qualified Company, is announcing the first self-service re-targeting platform, directly for the Facebook News Feed. Just two months ago, Facebook conjoined the FBX platform with the most prominent real estate that Facebook offers, the News Feed. With the combination of a more organic message (by showing in the news feed) and the retargeting abili [...]


Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully

twitter-legal-law Did Twitter unfairly take away Leonard Barshack's handle and give it to Central Idaho ski resort Sun Valley Co.? After using the Twitter handle @sunvalley since 2010, Barshack received an email from Twitter last year notifying him that a report had been filed declaring he was engaging in "non-parody impersonation" with his Twitter handle. The Associated Press reports Twitter claimed Barshack was violating their policy that mandates an account's profile information "make it clear that the creator of the account is not actually the same person or entity," as the subject of the impersonation. [...]


NAI Issues Revised Code Of Conduct For Interest-Based Advertising

Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group's revised Code of Conduct. The updated code addresses the increasing complexity of the third-party online advertising ecosystem and introduces new requirements around interest-based data collection and advertising. The 2013 Code of Conduct marks the first revision since 2008 for the self-regulatory organization. The NAI membership is made up exclusively of third-party digital advertising companies. At its inception in 2000, the members were all ad networks. [...]


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