Only 30 Percent Of Smartphone Traffic On 4G Networks

smartphones In North America 70 percent of smartphone-based web traffic is operating on slower-than-4G wireless networks. Conversely only 30 percent of smartphone web traffic is coming from 4G networks, according to Chitika. This modest penetration figure makes sense because 4G networks are still rolling out and not all handsets are 4G compatible. For example only the iPhone 5 works with 4G. The 4 and 4S are restricted to 3G. However there are dozens of 4G-enabled Android handsets on the market. These data and findings are based on "tens of millions of smartphone-based online ad impressions recorde [...]


Mobile Market Share: Android, iPhone Gain While Others Flail

mobile web smartphone On Friday comScore released its US smartphone market share report for May. The firm projects that 59 percent of US mobile phone subscribers own smartphones. By comparison Pew and Nielsen both agree that the number is 61 percent. According to comScore Apple continued to be the top individual smartphone maker in the US, followed by Samsung. Android gained some share as the top platform, followed by the iPhone. Taiwan-based HTC, Google-owned Motorola and LG all saw declines. Motorola really needs a hit with the forthcoming Moto X phone. It's not clear, however, the at company will be a [...]


Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”

topsy-instagram-vine-featured Instagram has regained supremacy over Vine on Twitter, thanks to its new video feature? That seemed to be the story, based on stats from Topsy. But now, Topsy has clarified there's a different story, one where Instagram shares on Twitter have never dipped below Vine, at least when you're looking at all activity rather than just "influencer" activity. Vine Beat Instagram? We probably helped kick off the whole "Is Vine bigger than Instagram?" news cycle three weeks ago, when we reported that there was more sharing of Vine on Twitter than Instagram. Here's the chart we showed then: That [...]


This Week On Vine: NBA, NHL, MLB, #StandWithWendy, “Scrubs” Duet & More

vine-icon This week Vine saw a lot of dunking, batting, scrumming and serving – as sports Vines collectively dominated the leaderboards. But Hollywood had its own moments, as did Texas state senator Wendy Davis and her filibuster. Sports! We love this vine from NHL as the Chicago Blackhawks went 1-0 up in a recent match. It captures the moment and the elation of fans perfectly, giving you a behind the scenes view of the action in 6 seconds like never before. https://twitter.com/NHL/status/348605793509195776 Like with the Chicago Blackhawks, this vine by the Official RFU captures the exact mome [...]


Marketing Day: June 28, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Adds New Website Buttons & Badges On 2nd BirthdayGoogle+ turns two years old today and is marking the occasion with new buttons and badges for websites, along with a few tweaks to its photo features. There’s also a special birthday logo that’s showing up only on plus.google.com (which you can see at right). As far as the new stuff goes, there’s a new [...] Facebook Changes Ad Policy, Promises To Keep Ads [...]


Google+ Adds New Website Buttons & Badges On 2nd Birthday

google-plus-2-years Google+ turns two years old today and is marking the occasion with new buttons and badges for websites, along with a few tweaks to its photo features. There's also a special birthday logo that's showing up only on plus.google.com (which you can see at right). As far as the new stuff goes, there's a new "Follow" button for individual Google+ users, as well as a new badge for Community managers. Both come in different sizes and can be customized. Here's what they look like: In addition to those new badges, Google has also updated the existing badges for Pages and Profiles with new [...]


Facebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & Groups

facebook-pages-featured Starting Monday, Facebook will use a new review process to decide when it's okay to show ads on Pages and Groups -- a process that will expand the company's list of Pages and Groups that are restricted from showing ads because of the content they offer. The new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as well as additional complaints about Facebook's overall content policy. In today's announcement, Facebook says it'll remove ads from the expanded list of restricted Pages and Groups by the end of next week. [...]


Yahoo Begins Testing New Consistent Top Bar Navigation Throughout Properties

Yahoo logo Yahoo launched a new Yahoo News design this morning as part of their effort to modernize their look. Part of that is to build a consistent top bar navigation throughout all the Yahoo properties, which you can see on Yahoo's home page and now news section. Techno-net discovered a test where Yahoo is testing that new top bar navigation throughout more of Yahoo's main properties, such as Yahoo Finance, Sports, Answers and so on. Here is a picture of the Yahoo Finance section with the new top bar: Here is a picture without the new top bar: Here is a video of the changes through [...]


Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2

Programmatic display advertising continued to show huge growth year-over-year in Q2 , particularly among retail and travel advertisers. That's according to the Q2 Digital Marketing Report issued this week by IgnitionOne. The study found that, in addition to increasing investment in search, retail advertisers spent 130 percent more on programmatic display advertising in the quarter year-over-year. Impressions rose 80 percent. However, clicks didn't keep up, rising just 25 percent compared to the previous year.  IgnitionOne found the average clearing prices for programmatic display ads came [...]


Would Europe “Ban” Google Universal Search Results?

Google Europe legal As Google's critics and rivals in Europe become increasingly vocal and aggressive in their campaign against the company's proposed antitrust settlement, the European Commission (EC) has some egg on its face. EU Competition Commissioner Joaquin Almunia negotiated the current settlement with Google over a period of months. The specific provisions, including the controversial "rival links" concept, were entirely known to him and colleagues when the proposal was released for "market testing" third-party reaction and comment. It was also entirely predictable that FairSearch.org and other anti [...]


5 Steps to Major League Optimization

Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many, all with a common goal, as well as acknowledgement that to reach the pinnacle of success, your team must navigate what amounts to a marathon and not a sprint. In this case, having one “star player” who’s an expert in optimization simply isn’t enough. You need the right internal support within your organization, including executive backing, proper funding, strong analytics data and test coordination to be properly structured for success. [...]


Google Reader & The Coming FeedBurner Subscriber Count Apocalypse

rss-featured Google Reader is closing next Monday, July 1. Yeah, you knew that. But did you also know that when it closes, anyone using FeedBurner is likely to see a huge plunge in subscriber counts reported for their feeds? Here's why, and also why we may begin to see replacements for Google Reader publish their own subscriber counts. FeedBurner & Subscriber Counts FeedBurner is a service that allows publishers to manage their RSS feeds. Google purchased FeedBurner in 2007. Since then, it has increasingly felt abandoned by Google. However, FeedBurner still provides some core features, among them, an [...]


The New Yahoo News, Now With More Homepage

Yahoo logo Earlier today Yahoo announced a newly redesigned Yahoo News site. Graphics are larger and there's more white space at the article level. It may feel too spartan for some and yet too cluttered for others. Design is hard. Regardless, it's more consistent with the look of the new Yahoo homepage. And like the homepage it's intended to become more personalized over time -- through a mix of explicit and implicit actions and inferences. According to the Yahoo tumblr post: The first thing that you’ll notice about the new Yahoo! News is that it was designed around your interests and preference [...]


A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter

instagram-vs-vine-featured It's now been a full week since Instagram added video recording to its popular camera app, and it's already had a dramatic impact on its main competitor: Vine sharing on Twitter has tanked. We can use Topsy's free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and the chart isn't pretty for Vine. Vine sharing went into a nosedive on June 20, the day of Instagram's announcement. Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th -- a drop of almost 40 perce [...]


FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting

When Facebook introduced its retargeting platform, Facebook Exchange (FBX), last year it was a nearly instant success, with partners raving about performance metrics. Then, earlier this year, Facebook opened up its News Feed to retargeting. We've seen early positive reports on News Feed retargeting, and now Ad Roll has released its latest data on FBX in the News Feed. AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and standard web retargeting. After just one month, News Feed FBX accounted for 15 percent [...]


Yelp Sues To Take Down Paid Review Mill

Fake Yelp reviews First brought to our attention by The Daily Dot, Yelp has sued to terminate and collect damages from a site called BuyOnlineReviews.net. The site leads with Yelp but it promises to generate fake positive reviews for a range of local directories and social sites including Google +, Citysearch, InsiderPages, Local.com, SuperPages, Foursquare, Kudzu, YellowPages as well as Yelp. Yelp has sued for a whole range of alleged illegal activities and violations. The company's objective is to close the site and collect fees and damages. Before the site is taken down -- and it will be -- you should [...]


Marketing Day: June 27, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic]LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in the past 12 months. (Can’t help but wonder how many of them are sharing our brand frustrations.) That collection of company pages represents 148 different industries, LinkedIn says. There are 453 railroad companies [...] Nielsen Stud [...]


LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic]

linkedin-icon LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in the past 12 months. (Can't help but wonder how many of them are sharing our brand frustrations.) That collection of company pages represents 148 different industries, LinkedIn says. There are 453 railroad companies with LinkedIn pages, more than a thousand pages about nanotechnology and more than 4,000 think tanks. Those are just a few of the stats in an infographic that LinkedIn published today to mark the three million page milestone. We'll embed it here. [...]


Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases

yelp icon According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or service. Of the participants identified as Yelp users, 89 percent said they typically make a purchase within a week from the businesses they find on Yelp. The 93 percent who said Yelp leads to a local purchase included participants who responded always, frequently, or occasionally. When asked [...]


Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys

Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing for TV. Google is attempting quiet those objections and lure more brand advertising to its display network with its new "Affinity Segments." Launching today, Affinity Segments  leverage the contextual audience targeting called Interest Categories that already exists in Google AdWords. There are more than 1,000 Interest Categories which take into account the types of pages a user visits, including how recently and how often they visited, and associates th [...]


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