Global Twit-o-Graphic: A Visual Map Of Where (& How) People Use Twitter

twitter-location So far, 2013 has been the year of expansion for Twitter, both from geographic extension and company acquisitions. Roughly 8% of the world's population is now on Twitter, and Silicon Graphics International (SGI) along with the University of Illinois and social media vendor GNIP combined forces to map this Global Twitter usage. From this partnership, some extreme visualizations have been created that show Twitter hotbeds, communication paths and more data that you can shake a stick at. The map below shows overall global Twitter usage. To no surprise the US, Europe and Japan were the hottest p [...]


Facebook Bug Last Week Exposed Email & Phone Numbers Of 6 Million Accounts

facebook Late last week, a bug caused a bit of chaos for Facebook's privacy team. A security bug was introduced into the Facebook environment that exposed user emails and phone numbers to a limited number of people. Six million users were exposed to the bug, and in most cases, this data was likely exposed to one person. The bug came via the download your information (DYI) and gave some users additional information of their friends. Here's Facebook's description of what happened: We've concluded that approximately 6 million Facebook users had email addresses or telephone numbers shared. There were [...]


Webcast Wednesday: “E-mail+Social = Profitable Client Retention”

This Wednesday, June 26 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that will highlight strategies for effectively combining email and social media marketing. It's been proven time and time again that it is cheaper for a company to keep a customer than bring on a new one. In today's digital marketplace, marketers must know how to effectively combine marketing channels to build customer loyalty. "E-mail + Social = Profitable Client Retention" will look at three marketing perspectives: agency, brand advertiser and email technology partner. Speakers inc [...]


Marketing Day: June 24, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Retur [...]


New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool

Google Analytics Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Return On Ad Spend (ROAS), a metric that, "...compares the value or revenue driven by conversions under different attribution models." By selecting Conversion Value & ROAS within the Attribution Model Comparison Tool, advertisers will be able to compare the perf [...]


Report: Facebook Creating Flipboard-Like News Aggregator

Facebook mobile pages According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed "Reader," the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a year, is designed to showcase news content in particular. Recent versions of Reader resemble Flipboard Inc., a smartphone and tablet app that aggregates stories from multiple sources and lets users swipe to flip through articles, said the people with knowledge of the [...]


Google’s $1 Billion Waze Acquisition To See Antitrust Review

waze-featured It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze's revenues are minimal; but, the acquisition price is surely what got the FTC's attention. In addition, Waze becomes one fewer potential mapping challenger in the marketplace. According to the Wall Street Journal, the FTC "is expected to focus on whether Waze would have become a head-to-head competitor with Google, whose Google Maps software is the dominant digital mapping and naviga [...]


Impression Score Among New AdSense Ad Review Center Features

Google Analytics Along with interface updates, Google recently added three metrics to the AdSense ad Review Center. Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. Serving status identifies whether an ad is active (recently received impressions) or not. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur. Historical trend shows whether the number of impressions per day fo [...]


What Do Google’s Smartphone Ranking Changes Mean For Marketers?

smartphones-featured For nearly eight years now, I've been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn't seem to prioritize the experience of accessing content on a mobile device. I've heard everything, from "desktop and smartphone search results are the same" to "the best mobile SEO strategy is not to have a mobile SEO strategy," and everything in between -- all because, to the average user, it didn't seem like having content tha [...]


Will Hashtags Help Facebook In The Social TV War?

I've written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking about in order to make the best use of both. At the back end of last month, following the NewFronts (where digital media owners look to replicate the scale and success of the TV upfronts), Twitter made two important announcements. The first of these was the ex [...]


To Avoid Copyright Liability, Google News Goes Opt-In In Germany

google-legal-law Earlier this year, a new, more restrictive copyright law was passed in Germany that gave publishers near total control over the use of their content (there's no "fair use" doctrine in Germany). It was championed by large magazine publishers and newspapers that believed they were being "disintermediated" by search engines and others that were commercially exploiting their content. Google was a prime target of their complaints and the new law. German publishers had hoped to establish a licensing marketplace for their content. Indeed, when the law passed the European Publishers Council iss [...]


Marketing Day: June 21, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets [...] Search Re [...]


Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year

twitter-map-geotarget-featured While Twitter already offers ads targeting by gender, device, keywords, as well as TV shows, AdAge reports that the social network may be offering ads based on designated latitudes and longitudes, possibly as early as the end of this year. Using the new geo-targeted ad options, brands could drive more in-store traffic by posting tweets to users who are within close range of a specific location via their Twitter mobile app. An end of the year launch could mean new ad possibilities for retailers wanting to push foot-traffic during the holiday shopping season. According to the report on AdAge, [...]


Search Remains First, Social Second For How People Find Websites

forrester-search2012-600x505 Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% say [...]


Internal “Google Mine” Google+ Product Sharing Tool Leaked

Google-Mine Google+ currently has some of the strongest social sharing capabilities thanks to the robust Circles feature. this will now extend into sharing what users currently own, or would like to own. Some leaked data uncovered by Google Operating System found that Google may be working on a tool that allows users to easily control products they have or are interested in. An internal only product called "Google Mine" helps users deal with what type of content is shared with specific circles. The intro text to the product states the following: "Google Mine lets you share your belongings with you [...]


Google Has 35 Days To Delete UK “SpyView” Data Or Face “Criminal Action”

google-street-view-car The UK data protection authority Information Commissioner’s Office (ICO) has served notice that Google must destroy personal information obtained from its Street View WiFi "payload" data collection within 35 days. While Google has a right to appeal the decision, a refusal to comply (absent an appeal) is considered a "criminal office" and could result in prosecution. The ICO letter (.pdf and below) is dated June 11, so the deadline would be mid-July. This ultimatum is the culmination of a UK investigation that began in 2010 following the "WiSpy" revelations that launched investigations [...]


This Week On Vine: Father’s Day, Oreo Snack Hacks, Strawberries Prove Big For Sainsbury’s & Breaking Bad

Welcome to another edition of This Week On Vine. Big this week, Father's Day, claymation to celebrate Vine's five-month anniversary, Burberry's menswear show in six seconds, the O Music Awards drumathon, Oreo Snack Hacks, Sainsbury's strawberry surprise and Breaking Bad tries to break Vine. Father's Day The week started off with Father’s Day, and PBS, Nordstrom and Samsung all had virtual cards they shared on Vine: https://twitter.com/PBS/status/346236217161052161 https://twitter.com/Nordstrom/status/346303659749040128 https://twitter.com/SamsungMobileUS/status/346312221846011904 Vin [...]


Apple Now Shows iOS “Fragmentation” Just Like Android

iphone-apps-ios-featured Android's "fragmentation" used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android's developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer dashboard, Apple just introduced a comparable developer display. It shows what Chitika reported several weeks ago, that over 90 percent of iPhone and iPad users are on the latest version of the OS. Apple's next OS, iOS 7, is now out in a developer re [...]


5 Top Tips For Marketing Your Mobile App Business

With hundreds of thousands of app developers out there, it is difficult to achieve app success. Competition is high, the market is busy and your app can easily be lost. In order to bring out the potential in your app, you need to be answering the following questions: How do you make sure that your app is being ranked high enough in the app market to be organically discovered? How do you ensure that your app is receiving enough downloads to be of monetary value to your app business? How do you make sure that your app is being downloaded by your target audience so it will have a good usa [...]


See What’s Been Censored From Facebook Pages With “Hidden Post Explorer” Tool

Feature-Image Don't like something posted to your Facebook wall? Feel free to hide it. However, it should be known that the censorship of the post is not inherently private. A new tool from ZoomSphere is now shining a light on what was previously hidden. The tool, Hidden Posts Explorer, allows users to search for a specific Facebook page and then view all of the comments that have  been "hidden"  by the manager. Here's a look at what we've hidden here on Marketing Land as an example: So why is this important? Users can see now what you are specifically censoring off your page. This type of data [...]


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