Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Twitter Bird Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a 'Targeting Summary' box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete. According to the announcement, advertisers will, "...find a friendlier and more intuitive campaign setup experien [...]


Yelp: 59 Percent Of Searches Now Mobile

yelp-iphone Earlier this afternoon, Yelp announced its second quarter earnings. Net quarterly revenue was $55 million, which represents 69 percent growth over last year. The company also announced a smaller loss than a year ago: $878,000 vs. $2.0 million. Yelp said that it now had 42.5 million reviews across its properties. The following are some of the additional metrics released by the company today with its Q2 earnings: Total average monthly uniques: 108 million (38 percent growth) Active business accounts: 51,400 (62 percent growth) Revenue for the first half: $101.2 million (68 percent h [...]


Marketing Day: July 31, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Gather Page Insights & Data With LinkedIn Company Page Analytics The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook’s Insights product with stats, competitors, profiling and demographics. Key [...] Twitte [...]


Gather Page Insights & Data With LinkedIn Company Page Analytics

linkedin-featured The quest to improve and enhance LinkedIn's company pages continues. Last week admins finally gained the ability to act as their own brand, and today they'll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook's Insights product with stats, competitors, profiling and demographics. [youtube]http://www.youtube.com/watch?v=CmQS5GLer-8[/youtube] Key features of the new Company Page analytics include: Access to see the overall performance, key metrics and engagement of all updates in one location Ability to measure agai [...]


Twitter’s Latest Transparency Report Details Increases In DMCA, Removal & Information Requests

Twitter Logo Twitter's latest transparency report shows that the company is seeing double-digit increases in data-related requests so far this year from governments and other rights holders. Twitter breaks down the requests it gets into three types: information, removal and copyright notices. All three are up significantly so far in 2013 compared to the same time period a year ago. Information Requests: Twitter has received 1,157 of these so far this year, a 36 percent increase compared to the first half of 2012. Removal Requests: These went from just six last year to 60 so far in 2013, a 1,000% i [...]


Facebook Launches Embedded Posts, With Select Publishers For Now

facebook Facebook announced they are testing a new feature to embed public Facebook posts on your website. This is similar to the way you can embed tweets, embed instagrams and/or embed vine videos, and now you can embed Facebook posts. Again, this is being rolled out slowly and is currently only available for Bleacher Report, CNN, Huffington Post, Mashable and PEOPLE Facebook posts. How To Embed Facebook Posts Click on the down arrow at the top right of the post and select "Embed Post": Then the embed code will appear below, which you can copy and paste into your own website: Tak [...]


Google AdSense Adds Responsive Design Ad Units (Beta)

Google AdSense Logo Google announced new ad units to support responsive design web pages. The ability for ad units to support responsive design was on the top of many publishers' wish lists, and Google has finally introduced it. Google warns this is a beta option, and you should make sure to test these units on your website carefully. Google said this new responsive ad unit "support a wide range of devices by working with your responsive design web pages." Plus you can "dynamically specify the size of the ad that will be served, adapting it to fit the way your site renders a page on a particular device," said [...]


Google Teams Up With Starbucks To Provide Wifi Service For All 7,000 US Locations

Starbucks Starting next month, Google will begin providing WiFi service for all 7,000 US Starbucks locations, offering Starbucks customers connections speeds up to 10x faster, and possibly up to 100x faster for stores located in Google Fiber cities. The roll-out is expected to take up to 18 months, and is part of Google's investment to make Internet access, "...speedier, more affordable, and more widely available." Remaining free to Starbucks customers, users will know they are logged in to the Google network when they see the "Google Starbucks" SSID. "The free Internet connection at Starbucks [...]


Google Recruiting “City Experts” To Get More Local Reviews

Google City Experts Google appears to be trying to create its own version of Yelp's Elite Squad, a community of trusted high-volume review generators. A solicitation appeared in Google+ asking people to become "City Experts." Here's the text of the Google message: Do you love to review places around your city and share your opinion with others?  Our new Google City Experts program gives top reviewers (users with at least 50 high quality reviews, and at least 5 reviews in the current month) special perks like event invitations, custom swag, special access to contests and more. Users opt-in with their Google+ [...]


Ditch Your Top 10 Metrics Now!

Chart 2 What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital marketers, you know exactly what these are! But, focusing on such "Top 10" metrics is risky. Let me tell you why. Hanging On To Antiquated Measures In the early days of digital marketing, data analysis was pretty rudimentary. Back then, I recall trying to get insights from looking at server log files and/or some vague click reports collected by ad rotation scripts. But, analytics has evolved. Today, we're able to measure myriad KPIs -- everything from unique [...]


Advertising Has a Banking-Industry-Size Fraud Problem

vantage_local_battles_display_fraud Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well. Unfortunately, the selective manner in which many agencies restrict reporting transparency prevents investigation by the advertiser and does not allow for true optimization. Financial Engineering Fraudsters A common tactic used by some of the largest local online [...]


Oops! Email Mistakes Happen

Lee Email 1 Let's face it: humans aren't perfect. And there is definitely a human element to email marketing. From the designer who creates the graphics, to the front-line associate that clicks "Send," there is a risk of something going wrong. So, on occasion, an email makes it to the inbox that isn't 100% right. Unfortunately, it can be a highly visible mistake. After all, most executives of a brand receive their own emails, not to mention the thousands or millions of subscribers. And unlike a webpage that can be replaced with new code relatively quickly or a Facebook post that can be deleted and re-p [...]


Schedule Oodles Of Updates With The Bulk Buffer Beta Tool

Upload-txt-file Looking to set your social media update schedule for the day? How about for the week .. or month, even? Well, Buffer has kept on top of innovation with a beta tool called "Bulk Buffer." Instead of hand selecting updates for your Buffer account, this lets users upload a text file for bulk updates. Users simply have to drag & drop a .txt/.csv  file to the upload page and Buffer will pull the updates into their system: This is a boon for marketers who are looking to update multiple articles/pages/products across multiple accounts. While the tool is currently in free beta (with a high [...]


Got Glass? Google Sending Out Gmail-Like Invites For Google Glass

google-my-glass-icon The next phase of Google Glass' expansion is underway this afternoon with an old trick from Google's past. The company has started sending out Gmail-like invites, giving current Glass Explorers the opportunity to invite one friend to become a Glass owner, too. There are currently in the neighborhood of 10,000 people that own Google Glass. About 2,000 of those pre-ordered it at the 2012 Google I/O conference, and the rest are winners of this year's #ifihadglass contest. There are several posts in the Glass Explorers community from users showing off the invites that are arriving via email. [...]


Vine’s First Hit: A Year-Old Rap Song Climbs Billboard Charts After Unofficial Video

A Vine video is being credited for helping a year-old rap song sell more than 100,000 downloads in the last two weeks, pushing it into the top five on Billboard's chart of the top R&B/Hip-Hop digital songs. It's believed to be the first time a Vine video has had such a significant role in driving music sales. As Billboard.com is reporting, the song "Don't Drop That Thun Thun" by a Los Angeles-based group called FiNATTiCZ saw a sales spike shortly after this unofficial Vine clip -- which has been tweeted more than 13,000 times at the moment -- was published on July 9th. (Note: The Vine [...]


Marketing Day: July 30, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Up Close With Google Views, 360º Photo Spheres Plotted On Google Maps Last year, Android gained “Photo Sphere” functionality, the ability for people to take 360 degree photos. It’s very cool, something I’ve used plenty. Now Google’s making it easier to find and share this type of photography with a new Google Views site. Google Views, which Google announced today, allows people to browse through a collection [...] Report: Face [...]


Up Close With Google Views, 360º Photo Spheres Plotted On Google Maps

Last year, Android gained "Photo Sphere" functionality, the ability for people to take 360 degree photos. It's very cool, something I've used plenty. Now Google's making it easier to find and share this type of photography with a new "Google Views" area within Google Maps. Viewing Photo Spheres Google Views, which Google announced today, allows people to browse through a collection of popular Photo Spheres through a column along the side or select places that have panoramic photography as plotted on a map: The bulk of the page is taken up by a featured Photo Sphere. However, you can [...]


Report: Facebook Preps “Addressable TV” For $2.5 Million A Day

facebook-tv-featured The broadcast and cable TV industries have long dreamed of so-called "addressable TV." That is: TV ads that can be customized or more precisely targeted on the basis of demographics or location. Not counting something like YouTube, there were and have been multiple initiatives to accomplish this over the years. None have really succeeded -- until perhaps now. The first truly scalable targeted TV ad solution, it appears, will soon be available through Facebook according to a Bloomberg Report. The article says that 15-second TV-like video ads will soon be shown on Facebook "later this yea [...]


Study: New Page Speed Metric Shows Retail Websites Are Moving In The Wrong Direction

shutterstock_alarmclock In March of this year, application delivery and security provider Radware reported that the median load time for the top US retail websites was 7.25 seconds, more than four seconds over the optimal three-second load time. Radware's latest study reveals that the median load time for the same group of websites was even slower in June, measuring 7.72 seconds, a 13.7 percent drop since Spring 2012. Not only are load times slowing down, but Radware's newly introduced Time To Interact (TTI) metric offered further evidence that retail website performance is moving in the wrong direction. Measur [...]


Daily Show Slams LinkedIn: “You Seem To Have Monetized Irritating People!”

dailyshow-oliver The Daily Show has aimed its comedic barbs at some of the biggest tech/marketing players over the years (like Google, Google+, Facebook, Instagram and Google Glass), and last night LinkedIn had its turn in the unflattering-but-funny spotlight. John Oliver, who's subbing in as host for Jon Stewart, went on a rant about getting too many LinkedIn emails. He mouthed his "unsubscribe" command, told LinkedIn to leave him alone and then ended his rant with the classic line, "You seem to have monetized irritating people!" It happened during a segment about the ongoing privacy/NSA/PRISM debate. T [...]


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