Marketing Day: July 25, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year [...] New: Set Google AdSense [...]


Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]

display-ad-featured Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year increase in the region. Randall Beard, global head of advertiser solutions for Nielsen, said in a statement, "We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the dig [...]


New: Set Google AdSense Reports To Your Local Time Zone

Soon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted. A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on the new setting. It's important to note, that the change is not retroactive. Your reports prior to the change will still be based on Pacific Standard Time. You'll also want to think about the time of day that you make the switch, as it will affect your reporting for that day. [...]


Now Available: The Marketing Land Google Glass App

google-my-glass-icon It's a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass! If you're a Glass owner, you'll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience. Our Glass app has a number of features that, when combined together, make it unique among the news apps that are currently available: full-length articles, not just short summaries or snippets user-selected content options that can be customized on the web or in the Glass interface "read aloud" functionality ju [...]


Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement

facebook-teens-youth-featured In May, the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that "94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most often." However the report went on, using focus-group material, to say that many teens were burned out on the site: For Facebook in particular, while some focus group participants enjoyed using it, far more associated it with constraints through an increasing adult presence, hig [...]


Facebook For Business: New Hub For Ad Education, Case Studies

facebook Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for announcements, case studies and marketer education. It brings together content that was formerly in several different places across the site. The information on Facebook for Business is organized in several ways: by [...]


Does Google Hate Mobile Subdomains?

Your risk of being attacked by Bigfoot riding a Sharknado may be greater than your risk of becoming less visible in search as a result of dedicated mobile URLs. Since Google announced its most recent smartphone ranking changes last month, I've seen a number of commentators online saying that Google will penalize you if you don't use a responsive site. This isn't the case. [caption id="attachment_51963" align="aligncenter" width="600"] Your risk of being attacked by Bigfoot riding a Sharknado may be greater than your risk of becoming less visible in search as a result of dedicated mobile URLs.[/caption] I've gone over many of these issues in detail in past columns, but here's a short rebuttal for those of you who are considering hosting your mobi [...]


Chipotle’s Twitter “Hack” Was A Planned Promotion

chipotle-logo From the so-bizarre-it-has-to-be-true department: Chipotle has admitted that what looked like a case of its Twitter account being hacked was actually part of a current promotion. It happened on Sunday when, during the course of about one hour, @ChipotleTweets sent out a stream of bizarre tweets that finally ended with a confession that "we had a little problem with our account." Now, Chris Arnold, Chipotle's communications director, tells Mashable that "it was definitely thought out: We didn't want it to be harmful or hateful or controversial." It was basically a ruse, he says, [...]


Facebook Has Almost 18 Million Business Pages, Adding 1M Per Month

facebook-pages-open-featured There are now nearly 18 million business pages on Facebook -- a stat shared during today's earnings call by Facebook COO Sheryl Sandberg. The 18 million figure counts as of the end of Q2 -- June 30th. It represents a growth rate of about a million new pages each month over the past three month. Let's turn back the clock a bit: Early March 2013: Facebook said there were 15 million pages. July 2012: In its Q2 2012 earnings call, Facebook said there were 11 million business pages. In other words, over the past year, Facebook has added about 7 million Pages. But about three million [...]


Marketing Day: July 24, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Beats Q2 Expectations, Mobile Climbs To 41 PercentFacebook announced Q2 2013 revenues this afternoon. It beat analysts’ consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). [...] Study: [...]


Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent

Facebook-Home-Logo Facebook announced Q2 2013 revenues this afternoon. It beat analysts' consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). In real dollar terms the company made $656 million on mobile ads in the quarter. Non advertising revenue (payments/fees) came in at $214 million. Facebook published the following daily and monthly user numbers for the quarter [...]


Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]


Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews

edmunds-com-logo Edmunds.com, the popular car-shopping website, is the latest company to take legal action against fake reviews. The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas, for "fraud and breach of the Edmunds.com membership agreement." Edmunds, which says it manually screens every auto dealer review submitted to its site, claims that Humankind tried to register more than 2,000 accounts and used them to post fake reviews. An Edmunds' spokesperson tells TIME magazine that the fake reviews from Humankind began in Ja [...]


Chromecast: The Rebirth Of Google TV

Chromecast official image Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big, expensive hardware proposition for most consumers, and it failed. It turned out consumers didn't see the need to replace their TVs, and Google didn't clearly make the case for the product. Enter Chromecast -- a kind of second bite at the TV apple (so to speak) for Google. Launched today at the Google Chrome-Nexus event, it has a much better chance of succeeding than its predecessor. It's a tiny WiFi-enabled device that plugs into existing TV HDM [...]


Take Marketing Land’s Audience Survey & Enter To Win A Ticket To SMX East

We’ve got a special request of our Marketing Land visitors and Marketing Day newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s – SMX East in New York City, October 1-3. With over 50 tactic-packed sessions focused on search engine optimization, paid search, social media marketing, mobile, video and more, you can customize your program to meet your needs. You can find the survey here: https://www.etouches.com/esurvey/ml13 We need the surv [...]


New Google Nexus 7 Goes Live Early On Best Buy Site

New Nexus 7 We're waiting here in San Francisco for the Google Chrome/Android/Nexus event to start (see Danny's live blog). But Best Buy has already put up preorder pages for the new Nexus 7 ahead of this morning's announcement. The 16GB version is priced at $229. Versions with more memory cost more, up to $269. It's interesting that Google is raising prices on the device at a time of intensifying tablet competition. The original Nexus 7 was priced at $199 and above. Perhaps the "classic" version will continue to be sold at the lower price point, in the same way that Apple sells the iPhone 4 and [...]


Google Announces New Nexus 7, Android 4.3 & ChromeCast

google-nexus-chromecast-featured There's a new Nexus 7 in town. Smaller and lighter than before, and also packing Android 4.3. It's joined by Google's latest TV effort, the Chromecast. Below, all the news out of Google's press event today. For our more formal coverage, see: Chromecast: The Rebirth Of Google TV New Google Nexus 7 Goes Live Early On Best Buy Site Our live blogging is below: [...]


Google Glass App Brings AdSense Reporting To Your Eye

glass-app-icon-1374668657 Yesterday we reported that Glass developer Chad Smith created a Google Analytics Glass App, and today we are excited to report that the same developer created a Glass App for reporting on your Google AdSense income. Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing screen shots of what it reports on. The Glass AdSense App will show you pageviews, clicks, click-through-rate and earnings for today, yesterday, last seven days, last thirty days, this month and last month. You can refresh the stats as often as you like, and of course, you [...]


Google AdSense Text Ads Get Favicons

Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google says, "Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites." The favicons are added automatically to advertisers' text ads on the Google Display Network -- through both standard and remarketing campaigns. [...]


“Get Notifications” Prompt After Liking A Facebook Page Test Has Ended

facebook Yesterday, there was a bit of a hullabaloo around the fact that a user was shown a "Get Notifications" prompt after a page was liked. The text stated "Don't miss updates from PageName" and had a button that allows users to get all notifications. While it appeared that the prompt may be a new feature that was being pushed live, we confirmed with Facebook that it was just a test, a test that has now ended. A Facebook spokesperson gave us the following statement. "Confirming it was a test to help people stay up to date with Pages they're interested in; though we're no longer testing it. [...]


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