Hide With Context: Facebook Will Soon Allow Users To Say Why A Post Was Hidden

facebook As Facebook's News Feed has evolved, personalization and customization have been paramount. A new feature will be coming to Facebook that will allow users to state why they chose to hide a specific post, giving more context to the action, helping Facebook understand why the photo/post/link was hidden. According to ABC News, this feature will be rolling out over the next three of four months. Some of the reasons that users can choose for the hidden posts will be if offensive, uninteresting, misleading, explicit or repetitive. This will be similar to the current format where users hide ads w [...]


Invasion Of The Community Managers

photos-with-kerry-henderson On many evenings, walking down the street in uptown Kingston, NY, you'll feel the sidewalk vibrating to the beats of music emerging from the BSP Lounge, a popular venue for independent contemporary music. If you happen to stop in on an evening when the audience turnout is thinner than hoped, you'll find BSP's marketing chief, Mike Amari, sitting at the bar with his laptop, personally giving people "love taps" on Facebook. "I like having a post that's kind of saying, 'doors are open now,'" Amari explains, "especially for people who may already be out and are scrolling through their news feed [...]


Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising

Iceberg Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined piece of floating ice that can easily be navigated around might very well turn out to be a massive barrier below the surface. [caption id="attachment_51032" align="alignright" width="258"] Image credit: istockphoto.com[/caption] Perils Of Segment-Based RTB Segment-based, real-time bidding for display advertising is sort of like an iceberg. It looks really cool, but can obscure the real picture. The promise of better performance through progra [...]


Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!

modcloth-weekly-wow You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things -- maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers. Whether you're doing a full redesign, tweaking some minor design/layout elements, or even just altering the frequency of your emails, updating your campaign will mean making noticeab [...]


Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel

Video click Video technology company Unruly's newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even after a strong Q1 boosted by Super Bowl ads. Examining video ad shares for the entertainment, FMCG/CPG, technology, retail, auto and finance industries, Unruly found that the entertainment industry experienced the most video ad shares, while the FMCG/CPG vertical saw Dove's "Real Beauty Sketches" ad become one of the top three most viewed ads of all time. The auto industry was the only vertical to see a drop in video ad shares, dow [...]


Twitter Apologizes To Three Users For Faking Tweets In Blog Post

Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari - so sorry about the confusion earlier today. We're fixing the problem now. — Twitter Advertising (@TwitterAds) July 23, 2013   That's the apology that Twitter sent out yesterday to three users whose accounts were used without their knowledge in Twitter's blog post about its TV ad targeting product. As SFGate.com first reported, Twitter was caught making up tweets from those three users in a screenshot that was published on Twitter's blog. In the original screenshot, Twitter created tweets from those three that talked about a [...]


Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook

social-media-colors-featured An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine's Fortune 500 list found that 34 percent of this year's Fortune 500 companies are now actively blogging, 77 percent maintain active Twitter accounts, 70 percent have Facebook pages and 69 percent have YouTube accounts. This year marks the largest increase in the number of Fortune 500 companies currently blogging since 2008. According to previous reports, only 16 percent of Fortune 500 companies were blogging five years ago. Now, 171 companies on the Fortune 500 list publish a [...]


Apple Earnings Beat Expectations On 31.2 Million iPhones Sold

Apple logo Apple today announced Q3 fiscal results. Revenues were $35.3 billion vs. $35 billion a year ago (up 1 percent). That was somewhat better than analysts expected. Profit was $6.9 billion vs. $8.8 billion a year ago. Non-US sales contributed 57 percent of revenue. Here are the device and related sales numbers: 31.2 million iPhones (vs. 26 million a year ago). This was more than expected 14.6 million iPads (vs. 17 million last year). This was lower than expected 3.8 million Macs (vs. 4 million a year ago). This is slightly less than expected 4.5 million iPods (vs. 6.7 million a year a [...]


Marketing Day: July 23, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Foursquare Launches Self-Serve Promoted Listings For Small BusinessesToday Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings with a handful of local New York City businesses in early June. The new ads don’t rely on user check-ins. Local businesses can promote their listings and offer specials to nearby users. Foursquare says they have been fine tuning t [...]


Foursquare Launches Self-Serve Promoted Listings For Small Businesses

FourSquare Today, Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings with a handful of local New York City businesses in early June. The new ads don't rely on user check-ins. Local businesses can promote their listings and offer specials to nearby users. Foursquare says they have been fine tuning their targeting technology during the past year of piloting their ad programs. The self-serve ads rely on the same algorithm that powers Foursquare's Explore recommendation engine. Below is an example ad from the Foursquar [...]


New App Brings Google Analytics To Google Glass

Via the ZAGG blog comes news of a new Google Analytics app for Google Glass. Developer Chad Smith posted about it this morning on Google+, and shared some screenshots that show the functionality. It looks like the app includes at least basic data like Visits and Page Views with different timeline cards for Today, Yesterday, Last Week and Last Month. Smith has shared installation instructions on GitHub. Unfortunately, it looks like you need some programming chops in order to connect the app to your Glass account. I don't have such chops, so I'm not able to offer any more thoughts on h [...]


Twitter TV Ad Targeting Now Live To National Television Advertisers In U.S.

twitter-video-tv-featured Today, Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against. The beta appears to have been a quick success. Through the company's partnership with Nielsen to measure second screen brand impact with the Nielsen Brand Effect for Twitter survey tool, Twitter says brands in the beta, including Adidas, Holiday Inn, Jaguar and Samsung, saw higher message association and purchase intent. Twitter says use [...]


Report: iPad Traffic Share Reaches New High

iPad-DeviceSlide According to ad network Chitika, US and Canadian iPad traffic has reached a new high relative to other tablets in the market. Later today, Apple will release its quarterly earnings amid dampened expectations. According to the study, which was conducted in June and based on "tens of millions of US and Canadian tablet online ad impressions running through the Chitika Ad Network," the Apple tablet's share has grown to 84.3 percent from 82.4 percent in May. Source: Chitika Among non-iPads, Kindle was in second place with 5.7 percent of North American tablet traffic. That was down from [...]


LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies

linkedin-featured LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as "content marketing in the world's only professional feed," Sponsored Updates allow companies to pay to promote their content to specific audiences on LinkedIn -- in the same spirit as Sponsored Posts on Twitter and Promote Page Posts on Facebook. Sponsored Updates has been running in pilot mode since January with a handful of companies including Adobe, [...]


Publish With Passion: Let Your Content Find An Audience

shutterstock_53519494 There's a great expression sometimes used in business: "A camel is a horse designed by committee." I don't have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose. A recent interview with some of the most successful content creators on YouTube illustrates this point. When asked what the formula was for successfully growing an audience, they explained that they "simply made content that they personally liked and wanted to [...]


LinkedIn Page Admins Can Now Act Like A Brand: Update Allows For Comments & Status Likes From Pages

linkedin-icon LinkedIn Company Pages have seen quite a surge in popularity since inception, but have been lacking  significant functionality for brands. One of the biggest negatives is being abolished today as LinkedIn Page Admins will now be able to comment & like appearing as their brand. This new option will allow Page admins to interact in more than the traditional one-way format. Previously, the only form of communication was on the profile level, and users would have to respond as themselves, rather than the brand. The official LinkedIn overview states: "When a Company Page administrator [...]


What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle

5-Questions-ML Starting with its flagship product SmartShelves, Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced design capabilities, Smart Furniture allows customers to build and order customized furniture online, without the usual wait that comes with customized furniture purchases. "We wanted to provide an easy way to use the Internet to build furniture," says Smart Furniture President and CEO T.J. Gentle, "And, we wanted our customer experience to be simple and fun." Now with more than 120 luxury furniture brands [...]


Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

Twitter UK Logo As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter. According to Twitter UK, there were more than 25,300 tweets per minute following the new prince's birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter. Here's a look at the several of the fastest movers to capitalize on the announc [...]


Marketing Day: July 22, 2013

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Get Tumblr Stats Fast With New Activity Page Now you can get a fast glimpse of your Tumblr stats right in your dashboard. Tumblr brought back the Activity feature last Thursday, allowing users to view top fans, posts and notifications without using a third-party tool. You can view stats from the past 24 hours, 3 days, 7 days or last month. Beyond a [...] 73% Of Online Publishers Offer Native Advertising, Just 10% Still Sitting On The Sid [...]


Get Tumblr Stats Fast With New Activity Page

tumblr logo Now you can get a fast glimpse of your Tumblr stats right in your dashboard. Tumblr brought back the Activity feature last Thursday, allowing users to view top fans, posts and notifications without using a third-party tool. You can view stats from the past 24 hours, 3 days, 7 days or last month. Beyond a month you'll need a tool such as Union Metrics. Here is a snapshot of activity of Search Engine Land's Tumblr from the past three days: New Tumblr Notes Feature The new Activity feed also presents a new way to view notes from people that follow you - you no longer need to select Posts [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!