Facebook’s Trending Topics Test Moves From Mobile To Desktop

facebook-hashtags-featured Facebook has expanded a "trending topics" test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they're using Facebook's website. The content block lists five trending topics and has a "See More" link. Facebook tells the WSJ that the test is "only available to a small percentage of US users and it is still in the early stages of development." It's similar to the trending topics test on mobile that Facebook began about three weeks ago [...]


Logo Mania: Pick Your Favorite Yahoo, YouTube Logos

yahoo-logo-change Yahoo has been showing a variety of new logos, one for every day until its September 4 new logo unveiling. The new logo and identity are meant to reflect a "new spirit of innovation" at the company and an updated image. Polling platform/app Polar has been testing all of the logos against the current logo. Of all those tested by Polar (and more than 76,000 user votes) only one has beaten the "old" Yahoo logo -- Day 10 (left below). According to Polar's Dmitry Dragilev the logo above left won soundly: 75% (day 10) to 25% (original). He added, however, that two others have come close. D [...]


Google Job Postings Offer Insight On Company’s Future Top Level Domain Program

Google Jobs screen capture DomainNameWire.com caught two Google job postings that offer evidence supporting the company's plans to grow its top level domain name program. The job postings are both for positions in Google's San Francisco office, one for a Product Marketing Manager, Domains and the other for a Strategic Partner Manager, gTLD program. The Product Marketing Manager listing claims, "The Internet is about to explode with new top-level domains, going from the 22 familiar faces like .com and .net and .edu to over 1,400+ in the next 18 months." The Strategic Partner Manager listing states explicitly, "Goog [...]


Marketing Day: August 30, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures After Facebook announced updates to its Data Use Policy this week, Reuters is reporting that the social network is considering applying its facial recognition technology to user profile pictures, adding over a billion public profile photos to the site’s facial recognition database. According to Reuters, Facebook leverages the facial recognition technol [...]


Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures

facebook-logo-sm After Facebook announced updates to its Data Use Policy this week, Reuters is reporting that the social network is considering applying its facial recognition technology to user profile pictures, adding over a billion public profile photos to the site's facial recognition database. According to Reuters, Facebook leverages the facial recognition technology for its "Tag Suggest" feature, automatically identifying users in newly uploaded photos by comparing faces in a picture to previous photos where the user was tagged. Facebook told Reuters that expanding its facial recognition technology to [...]


Who Needs Foursquare More: Google, Yahoo Or Microsoft?

foursquare-featured Bloomberg reported late yesterday that Microsoft and American Express are competing for an "equity stake" in Foursquare. Amex is something of a surprise here and could do some very interesting things with Foursquare beyond its previous experiments. Amex is also an interesting sales partner (potentially) for Foursquare as it tries to gain more small business advertisers. It's possible both Amex and Microsoft could make some sort of investment? It's also possible another company could emerge as well? I still believe that Foursquare is not an IPO candidate and will ultimately be acquired. [...]


Is Your Marketing Program Ready For Holiday?

computer holiday sale Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there's no better time to take a step back and audit your marketing program. In this post, I'll present three different ways you can take your marketing program to the next level -- conversion rate optimization, intent recognition and product exposure. [...]


Caught Redd-Handed: How Trying To Game Reddit Can Backfire For Brands

reddit-featured If there is one thing as popular as narwhals or bacon on Reddit, it is the community rallying around those trying to infiltrate their system. As we've previously reported, Reddit does not like people who spam or who try to synthetically inflate their own articles. People haven't learned this yet and over the past few weeks there have been some strong examples of just how this can backfire for brands and companies. According to the Daily Dot, the large Russian news site RT.com has been banned from the news subreddit for alleged spamming and vote manipulation.  Now all content from RT.com su [...]


Marketing Day: August 29, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook Updates Policies On How User Data Is Used In Advertising Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documents that explain how the company collects and uses data — particularly in advertisements. Close observers of Facebook’s privacy and usage documents may want to check out the “redline” PDFs for the Data Use Policy and Statement of Rights and […] [...]


Facebook Updates Policies On How User Data Is Used In Advertising

facebook-target-aim-featured Following this week's "sponsored stories" legal settlement, Facebook is following court orders by updating the documents that explain how the company collects and uses data -- particularly in advertisements. Close observers of Facebook's privacy and usage documents may want to check out the "redline" PDFs for the Data Use Policy and Statement of Rights and Responsibilities, which clearly show the new language that Facebook is proposing. The biggest clarification in the latter document, and the one specifically referring to the recent legal settlement, comes in a section titled About Adve [...]


New Version Of Yahoo iPhone Flickr App Includes Picture-Perfect Editing Tools For Free

flickr-dots-icon-200px Yahoo has released a new version of the iPhone Flickr App, adding new updates and removing fees for a selection of the professional editing tools. Now users will have access to features like photo enhancement, cropping, sharpening, and color adjustments for free. Noting the iPhone 5 as the most popular camera on Flickr, Yahoo claims the new Flickr App, "Takes full advantage of the depth of capabilities that Apple's iPhone camera has to offer and more." According to Yahoo, many of the new Flickr App features were made possible since the company's acquisition of camera apps KitCam and GhostBi [...]


Foursquare Putting More Emphasis On Push Alerts

Foursquare logo Foursquare today announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Leveraging all the company's check-in and social data it will proactively notify users of in-venue tips and recommendations or interesting things nearby: [W]hen you sit down to dinner, we might ping you with the can’t-miss dish on the menu (like the screenshot from a sushi bar below). Or when you arrive in a new neighborhood or city, we’ll suggest a few places that your friends love (like below, after you’ve wandered into a new neighborhood). It’s [...]


AdSense Adds New Text Ad Fonts

Google AdSense Logo Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad units or choose different settings for individual ads. The complete list of font faces now available are: Arial, Times, Verdana, Open Sans, Open Sans Light, Roboto Light, Ubuntu Light and Lora. Below is a look at what the new Open Sans and Opens Sans Light font faces display, respectively.To see examples of all the new font faces, click here. Google says they are continuing to test other fonts and may introduce more options at a later date. [...]


Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Them

Foursquare logo Foursquare is out with a change to its app designed to automatically alert you to interesting things you're near. Sounds ideal for Google Glass, as well as phones. But until "real people" are wearing them, don't expect Foursquare to be coming to Google's smart eyewear, says founder Dennis Crowley. I'd asked Crowley about this on Twitter today, after seeing the news of the change to the Foursquare app: @dens @pkafka speaking of the future, you have a glass app out yet? this seems ideal for that, right there with Field Trip — Danny Sullivan (@dannysullivan) August 29, 2013 His response [...]


Twitter Lead Gen Cards Get New Features & A Full Release To All Advertisers

twitter-tweet-featured Early this Spring, Twitter tested a lead-generation tool for advertisers. A few months after the announcement, select advertisers were given access to the lead gen card ad units.. Today, all advertisers will have access to the Lead Generation Card product. In addition to opening to all advertisers, Twitter is also souping up the capabilities of the cards as well. Some new features of the cards include: Easier set-up and lead collection Creation of the new cards will now take a matter of minutes thanks to a simpler setup process. Advertisers will also be able to download leads direc [...]


4 Must-Know Facts On Product Listing Ad Mechanics

Google Shopping Google's Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers' pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that of text ads. Despite their growing importance as a marketing channel, PLAs remain frustratingly opaque when compared to traditional, paid-search text ads. Part o [...]


Return On Spam: Scam Facebook Posts Are Making Sites $200 Million A Year

Page-Example According to a group of Italian security researchers those spammy links you see posted on Facebook are not only annoying but also profitable. Quite profitable. In a piece by The Guardian, Italian researchers Andrea Stroppa and Carlo De Micheli calculated that these 3rd party scam sites being promoted by these Facebook links are earning $200 million dollars every year. These links are currently being promoted by Facebook profiles, and by Fan Pages like the one above. These entice users to click on links that in turn send users to spammy sites. In the majority of cases, the research team [...]


Chinese Handset Maker Steals Hugo Barra From Google

Hugo Barra Android VP of Product Management Hugo Barra announced yesterday that he was leaving Google. Following Android founder Andy Rubin's transition off the team, Barra is the second major departure for Android within a period of six months. Barra has been "the public face of Android." As recently as a month ago, Barra was on stage in San Francisco introducing the new Nexus 7. He came to Google from Nuance and had been on the Android team for roughly three years. Barra is going to Xiaomi, which is known as "China's Apple." Xiaomi makes higher-end devices that run a highly customized version of [...]


10 Holiday Gift Guide Ideas For Email

Pottery Barn - Parties Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday season. Gift guides, in particular, tend to be high performers. In fact, I strongly recommend that, rather than running just one gift guide campaign, you consider the following ideas to extend your gift guide campaigns throughout the season. Even better, several of the examples below combine multiple concepts into one campaign! 1. Price The most straightforward gift guide is to offer by price. Gift givers generally have a threshold in mind f [...]


QR Codes Work (When Done Well)

qr-code-featured One of the advantages of writing this column at Marketing Land now is that we can focus on any aspect of mobile marketing that interests us -- not just mobile search. So in this column, I'd like to focus on everyone's favorite scannable 2D bar code -- the QR code -- and explain why I think it still makes sense for many marketers to use, provided they do it correctly. [caption id="attachment_56247" align="aligncenter" width="600"] What Google search thinks about QR codes doesn't mean they can't work for you.[/caption] Yes, all of you QR haters: I have heard you. Earlier this year on Marke [...]


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