Facebook Settles “Sponsored Stories” Litigation For $20 Million

likes-featured Yesterday, a court in San Francisco approved settlement of potential class action litigation against Facebook over its Sponsored Stories program. Sponsored Stores are ads that include identification of users' friends who've "liked" the advertiser. Facebook has agreed to pay $20 million to end the case. The settlement was approved over various objections including the argument that minors' privacy rights are not sufficiently protected under the terms of the settlement. Child advocates had wanted parental approval before minors' content could be used commercially. The essence of plaintiffs [...]


5 Ways To Turn Number Vomit Reporting Into Valuable Business Action

Sample Report Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean, are you kidding me with that game?) It appears in many different forms: weekly search reporting, dashboards created to make C-level folks feel like they know what is going on, even in those five-year business projections the Board of Directors seemingly has you do every month. It comes in Excel sheets, PowerPoints, and even PDFs if you can believe. Sometimes, it's called a "search report" and other times, it's a "business update." But, no matter what fo [...]


Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients

parsely-logo-200px Facebook is far and away the top social network driving traffic to some of the biggest online news and media websites, sending them more than twice as much traffic as second-place Twitter. That's according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web, US News and others among clients using its content optimization platform. Parse.ly says it's currently processing about five billion page views and 160 million unique readers per month. For the month of July, Parse.ly reports its clients received about 73.5 million p [...]


Infographic: How Retargeting Through Facebook Exchange Works

FBX infographic They've been to your site and left. Chances are, those prospects will head to Facebook, at some point. If so, you have the ability to reach out and encourage them to come back. How? Through Facebook Exchange, a method that allows for advertisers to "retarget" or show messages on Facebook to people who've been to their site. The folks at MDG Advertising have put together an infographic that explains the system, the basics of how Facebook Exchange (called FBX for short) works, and how retargeting ads appear both within the main News Feed area and in the right sidebar area, along with related [...]


Yelp CEO Initially Didn’t Like Name “Yelp,” Sounded Like “Cry For Help”

yelp-iphone Yelp CEO Jeremy Stoppelman was interviewed by Charlie Rose earlier this month on August 15. AllThingsD, which called our attention to the interview, focuses in on Stoppelman's criticism of Google's local efforts (17:35 below). However, Rose asked Stoppelman about a wide range of subjects, extending beyond Yelp to tech generally and international competition. Rose, in his introduction, says that "Steve Jobs called [Stoppelman] to advise him personally against the [Google acquisition] deal." While the interview never returns to Steve Jobs and what he may or may not have told Stoppelman, t [...]


Marketing Day: August 26, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Feedly Pro Goes Live To All RSS Users For $5 Per Month Feedly, the popular RSS reader, announced that their Pro version, which had a limited launch earlier this month is now available to all for $5 per month or $45 per year. With this announcement, one of the large Pro features, HTTPS support, is now part of the standard free version. Pro features have added search, […] Yahoo Gives Out Inactive Usernames Via “Wishlists” & Launc [...]


Feedly Pro Goes Live To All RSS Users For $5 Per Month

feedly-pro-splash Feedly, the popular RSS reader, announced that their Pro version, which had a limited launch earlier this month is now available to all for $5 per month or $45 per year. With this announcement, one of the large Pro features, HTTPS support, is now part of the standard free version. Pro features have added search, one-click Evernote integration, one-click Pocket integration, and premium customer support. Feedly promised to continue to add more Pro features regularly. To sign up, go to feedly.com/#pro. Related Articles Feedly, Google Reader Alternative, Gets Pro/Paid Version The Big [...]


Yahoo Gives Out Inactive Usernames Via “Wishlists” & Launches “WatchList” With A $1.99 Fee

yahoo-featured Yahoo users who completed a Wishlist for their "dream" Yahoo username/email last month should find out today if they received one of their top five choices. According to the announcement, even if a user didn't win one of the five usernames they submitted on their Wishlist, Yahoo's newly launched Watchlist will offer more opportunities to claim a Yahoo ID. Yahoo's Watchlist allows users to monitor up to five usernames for three years. The company says that if any of the usernames on a Watchlist become available, the user will have 14 days to claim it. Any users who completed a Wishlist will [...]


Cutting Edge Tactics At SMX Social Media Marketing To Maximize The Volatile Social Landscape

SMX social media marketing 2013 Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot as a competitive social media channel. Attend SMX Social Media Marketing and you’ll get the insight to navigate the rapidly changing social media landscape. Learn where and how you should be spending your time and budget to maximize paid, earned and owned opportunities on Twitter, Facebook [...]


Report: 80 Percent On Broadband, 3 Percent Still Dialing Up

internet-speed-featured According to new data out this morning from the Pew Research Center, 70 percent of American adults have "broadband" at home. (Broadband speeds aren't defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that's another discussion. As with all things tech, more educated and affluent users are better connected than those with less education and income. Interestingly, 10 percent of survey respondents have a smartphone but no broadband at home. According to the data: 46 percent of A [...]


How Will Discovery Change Search & Social?

image Don't know what you want to do on Friday night? Open up the Gravy app and let it know that you feel like doing something brainy. The local discovery app uses your location and suggests book readings, speakers, and/or writing groups that are all happening within 25 miles of you. [caption id="attachment_56331" align="alignright" width="300"] Image via Shutterstock[/caption] Welcome to the world of social and local discovery. These services and apps take your preferences, location, social activity (through connection to social media sites like Facebook and Twitter) and demographic information t [...]


Top 60+ Content Marketing Education Resources

Top 60 Content Marketing Education Resources: Whitepapers Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources -- from blogs and videos to training, events and more -- can help any marketer learn the significance of content marketing and how it can be applied successfully in any business' online marketing strategy. Content Marketing Blogs Content Marketing Institute – Formerly Junta42, Content Marketing Insti [...]


How To Get The Most Out Of Your Customer Analytics

Big Data We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to us -- our customers. Too often, we mistake our site visitors for our customers. While site behavior is important, it's not all our customers have to tell us. [caption id="attachment_55560" align="alignright" width="300"] Image via shutterstock[/caption] The rise of Customer Analytics comes out of a need for more information. Marketers need more than site behavior and conversions to steer them in the right direction. As is the case with most analytics e [...]


Study: How Big Brands Are Using Tumblr

tumbler While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed. Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram. Of the 21 active brands [...]


Google Glass Won’t Cost $299 & Won’t Be Sold At Best Buy Next Year

glass-orange-featured With the final stretch of 2013 staring us straight in the eyes, there's been a lot of speculation lately about when Google will start selling Google Glass to the public, where it'll be sold and how much it'll cost. Google's Chris Dale, part of the Google Glass communications team, put at least some of the speculation to rest today on Twitter. He didn't reveal how much Glass will cost or how Google will sell it; but he did say where it won't be sold and what it won't cost. Google Glass not coming to Best Buy in 2014... oh, and it won't be $299 either. #factcheck — Chris Dale (@cadale) [...]


Privacy Groups Ask Court To Reject Google Settlement, Claim It Won’t Fix Privacy Issues

computer-internet-legal-law-featured Last month, Google agreed to pay $8.5 million to a settlement fund over a lawsuit claiming the site had given private information included in user search queries to third parties without gaining consent from users or notifying them that the information was being shared. The court approval for the settlement was scheduled for today, but five US privacy groups have requested that the settlement not be accepted. PCWorld reports that the Electronic Privacy Information Center, Center for Digital Democracy, Consumer Watchdog, Patient Privacy and Privacy Rights Clearinghouse wrote a joint letter a [...]


Marketing Day: August 23, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months. In addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display […] Fa [...]


Unlike Google’s Strictly Paid Model, Bing Opts For Paid And Free Shopping Formats

bing-b-logo Today Bing announced that it will be sunsetting Bing Shopping, the separate product destination that relies on merchant product feeds in Bing Merchant Center. Instead, the company is rolling out Bing Product Search in the next few months. In addition to the new image Carousel, shown above, Bing Product Search also incorporates Snapshot to display more product details like specs and reviews. An example of Snapshot is shown with the Canon EOS 60 listing above. Unlike Google, however, Product Search results will include a mix of paid and free formats with Product Ads and a newly introduced [...]


Facebook’s Latest News Feed Change Aims To Reward High-Quality Content

facebook-newsfeed-240px Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there. Facebook says it has developed a new algorithm that's aimed at identifying and showing "high quality content," and it'll be rolling out to all users in the next few weeks. The changes are based on user feedback to a number of questions, such as "Is this content from a source you would trust?" and "Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the conten [...]


Twitter Meeting With Banks Ahead Of Expected IPO Filing

twitter-birds-followers-featured The NY Post is reporting that Twitter executives are meeting with a host of Wall Street firms to decide who will take it to the IPO prom. Apparently, these are very preliminary meetings to communicate basic considerations and concerns to the banks. The article suggests that Twitter's thinking about its IPO is being substantially shaped by the experience of Facebook. Twitter CEO Dick Costolo and company want a "lower profile" IPO that doesn't become overheated and subsequently disappoint investors as Facebook's did (though the latter has now recovered). The Post says: JPMorgan Chase, Gol [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!