Marketing Day: September 26, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Launches Stream Ads App In Yahoo Commerce CentralToday, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users’ emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all […] Twitter Deal With NFL Will Bring Instant-Replay  [...]


Yahoo Launches Stream Ads App In Yahoo Commerce Central

Yahoo Stream Ads Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users' emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came out earlier this month as a relaunch of Lexity, which the company acquired in July (Yahoo continues to use the Lexity domain). The app suite is integrated into Yahoo Stores; however, the apps are also supported on over 30 other platforms inclu [...]


Twitter Deal With NFL Will Bring Instant-Replay & League Highlight Videos Via Sponsored Tweets

twitter-nfl-featured Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the league via sponsored tweets. According to a report on Reuters, "Under the new agreement, the NFL will package in-game highlights and other video content - as well as a short ad from a marketer - inside tweets that are 'sponsored' and distributed by the marketer during games." Without giving specifics, Reuters claims that the NFL and Twitter will split revenue earned from the sponsored Tweets. The announcement confirmed that the new deal is Twitter's largest [...]


New Digital Storytellers: Insider Tips For Purpose-Driven Social Sharing From #AWX

New Digital Storytellers - Advertising Week 2013 Welcome back to Marketing Land’s coverage of Advertising Week 2013! Doug Ray, President, CARAT GLOBAL, kicked off the morning of Day 3 at the Times Square Hard Rock Café, setting the scene for the upcoming discussion of how brand storytelling has evolved over the years, and where we’re at presently. On stage with him were Joshua Hirsch, CTO, PUBLICIS KAPLAN THALER, Michael Bayle, SVP Global Programmatic, XAD INC., Harry Kargman, CEO, KARGO, and J.B. Raftus, CMO, GSD&M. Read on for a record of their dialog, complete with insider takeaways and tips for effective brand storytelling [...]


Is Adaptive Web Design Or RESS Better Than Responsive Design For SEO?

adaptive web design seo Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I hadn't heard before and wasn't really prepared to answer. The title of this post is one of them: When it comes to SEO, is adaptive Web design or RESS (Responsive Web Design + Server Side Components) better than responsive Web design? If the person who asked the question had phrased it as, "Is dynamic serving better than responsive Web design for SEO?" it would have been an easy question to answer. Unfortunately, with so many new terms being used to describe [...]


Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference And Free Expo+ Passes Available

smxeast-2013-featured Time is running out! Search Engine Land's - SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine marketer or just startin [...]


A Decade Of Delicious Brings About A Dapper Design (With A Focus On UX)

Delicious Started back in September 2003, social bookmarking site Delicious (previously known as del.icio.us) is celebrating their 10th birthday. Oh, and the present for this joyous occasion is being delivered to Delicious users. A new faster, easier to use service that bring the focus back to bookmarking has launched. At the forefront of the changes is the fact that the entire Delicious site is displayed into a single, streamlined column. A good bit of user experience upgrades are included as well. Tags and tag bundles are now accessible at the top of each page Links now can be searched fo [...]


The Digital Marketing Analysis Tree: Understanding Root Causes

dmtree_ps I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only to researchers, but to anyone involved in analysis and decision making. According to the author, data-driven individuals: Make decisions at the lowest possible level Bring as much diverse data to any situation as they possibly can How do these traits translate for the digital marketer, and how we should think about performance management of campaigns? The Data-Driven Marketer The traits, when applied to [...]


Marketing Day: September 25, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Rolls Out New DoubleClick Campaign Manager Globally For DFA After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic. Native is […] AOL’s “Program [...]


Google Rolls Out New DoubleClick Campaign Manager Globally For DFA

DoubleClick Campaign Manager After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic. Native is not included in this list, yet. In June, Google said it is working with select publishers to track the impact of their native advertising and testing support for native ad serving, but any mention of native campaign management is notably missing f [...]


AOL’s “Programmatic Upfront” — Still An Oxymoron

aol-logo-3 Programmatic upfront? AOL's much-ballyhooed event at New York's Advertising Week was positioned to provoke. Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media buyers. It's where broadcasters preview the next season's programming. (And, as a Starcomm executive mentioned before AOL's event kicked off, "We've always had an opportunity to see AOL's premium inventory in advance.") Programmatic buying -- real-time, automated bidding for ad inventory, is the opposite of carefully negotiated premium display adver [...]


Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool

google-adwords-square-logo Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today's roll-out of Ready Image Ads in AdWords is Google's best attempt yet to solve this problem and get more AdWords advertisers running display campaigns. By just entering a URL from your website, the Ready Image Ads tool automatically scans and pulls images from the site to create ads in various IAB standard sizes that are HTML5 compatible for viewing on mobile and desktop devices. Ready Im [...]


For Certified Pre-Owned Vehicles, 2014 Is The Year Of Digital Display

Image Courtesy of Vantage Local A significant opportunity exists for automotive dealerships and digital agencies to capitalize on an explosive market for certified pre-owned (CPO) vehicle sales in 2014. This growth will be driven by a rapidly growing supply of vehicles coming off-lease that make up the majority of CPO vehicles. [caption id="attachment_59693" align="aligncenter" width="390"] Image Courtesy of Vantage Local[/caption] The rise in CPO inventory in 2014 will be accompanied by increased manufacturer support for co-op reimbursements for digital marketing efforts, to include digital display. As such, an immens [...]


Who Are The 15 Percent Of Adults Who Don’t Use The Internet?

pipes According to new survey data from the Pew Research Center, 15 percent of US adults don't use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are "non-Internet users." Pew's survey data reflect that most of the non-Internet users are over 50 with the largest group in the over 65 age category. They're also less educated and less affluent than the online population: Internet use remains strongly correlated with age, educational attainment, and household income. One of the strongest patterns in the data on internet use is b [...]


Google Offers Getting Out Of Pre-Paid Voucher Business

Google Offers Google Offers is shifting from pre-paid vouchers to digital coupons exclusively. Previously, there was a mix of both. As a practical matter that means there will no longer be deals purchased up front that could expire without redemption. Instead, all deals will be incentives to buy online or visit a store, redeemable at the time of purchase. According to AllThingsD Google is pledging to refund the value of pre-paid but unused vouchers. (I have several unused, expired vouchers but haven't received any such refund offer.) Google Offers are currently distributed in multiple ways: through th [...]


Content Marketing: 3 Tips To Beat The Volume Game

man_in_hamster_wheel When a competitor clearly dominates -- whether it's because of their size, speed or cunning -- it's futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that's exactly what some brands should do to beat the content marketing volume game. A Content Deluge 100 hours of video content are uploaded to YouTube every minute. Each day, 55 million photos are added to Instagram. And as you can see in the screenshot below, apparently, there are nearly 43 million ways to make chicken soup. In other words, content is being produced at a rat [...]


Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX

Making Multi-Screen Campaigns More Engaging Panel - Advertising Week 2013 Welcome back to Marketing Land's coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP Brand Partnerships, BELIEVE ENTERTAINMENT GROUP. Yep, they were all women. And yep, they were all smart as you-know-what. Another great thing these speakers brought to the table was they each rep [...]


Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013

Forrester US Interactive Spend - 2011-2016 Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising - namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to its native advertising platform. Read on for a full recap. Tess's Summer Journal, Or, An Example Of How E-Commerce Expectations Are, By Now, Basically Innate Lisa began with a story about her daughter, Tess, who one day expressed utmost eagerness abo [...]


Twitter Opens @MagicRecs Recommendations To Android, iPhone Users

twitter-new-logo-blue Twitter is so pleased with its @MagicRecs notification experiment -- and it says the user feedback has been so good -- that it's taking that idea and opening it up to all Twitter for Android and Twitter for iPhone users. What it means is that Twitter users on those two apps will start getting personalized recommendations of tweets and accounts that are popular with the accounts you follow. The notifications will show up via push notification, but that can be changed in your account settings. Unlike the @MagicRecs experiment, there's no need to follow a certain account. Although Twitte [...]


Marketing Day: September 24, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: YouTube Comments Soon To Get The Google+ TreatmentYoutube announced today a new commenting platform “powered” by Google+, with video comments soon to be sorted by relevancy versus how recently a comment was posted. According to the announcement, comments from the video’s creator, popular personalities, and Google+ connections will appear at the top of a comment list, along with discussions about the video. […] [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!