Photos: The New Google Glass Looks Just Like The Current Google Glass

glass-earbud2 No doubt in response to a barrage of emails from me, and probably countless other media outlets, Google has posted a pair of photos of the new Google Glass. And, as Google promised, it looks just like the existing Google Glass. What's new is that mono ear bud that you can see in both photos. It attaches to the existing power port beneath the Glass touch pad. The ear bud is removable, so Glass wearers can choose to continue using the bone conduction audio if they/we prefer. Better audio has been a longstanding request from Glass Explorers (see my 14 Things Google Glass Needs from [...]


LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million

linkedin-icon LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, "increased member growth and engagement helped drive strong financial results in the third quarter." LinkedIn also announced that its recently launched University Pages already number more than 1,500 and have been created in more than 60 countries. The [...]


Marketing Day: October 29, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic LocationsAfter analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices. Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as [...]


Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Locations

gigya-logo-2013 After analyzing client social login data for Q3 2013, social technology provider Gigya confirmed Facebook remains the most popular social login service across website verticals, geographic locations and on mobile devices. Analyzing how consumers use social logins, Gigya found that among its clients, 51 percent relied on Facebook as an identity provider. The remaining 49 percent was distributed across a number of social media networks, with both Yahoo and Google/Google+ gaining ground as social login providers. Social Login Preferences For mobile social logins, Gigya's data revealed Fa [...]


Twitter Ads Photo, Video Previews To Twitter.com & Mobile Apps

twitter-image-preview Twitter is bringing more visual content to your timeline. Starting today, Twitter will show previews of Twitter photos and Vine videos along with their tweets. These types of media were previously only appearing as a link inside the tweet. Here's how it looks in my timeline right now: Also new to the main timeline are Reply, Retweet and Favorite buttons. (Those were already in the Twitter.com timeline, as I recall, so they may be new only to Twitter's mobile apps.) All of this is rolling out today on Twitter's iPhone and Android apps (look for the update to download), as well as [...]


Some Brands Are Really Bad At Twitter … This Account Retweets The Worst

dead-blue-bird-twitter-featured If you like watching some of the world's biggest brands being downright dumb, goofy, bad and silly on Twitter, have we got an account for you to follow. It's called "Your Tweets Are Bad," and you can find it at @urtweetsrbad. It exists for one reason and one reason only: to highlight lame tweets from recognizable brands. We're not talking "bad" as in the epically bad tweeting that's befallen brands like Epicurious or Kenneth Cole, but more of the everyday, "What were they thinking?" headscratchers. Like these: RT IF YOUR DAD SOMETIMES WEARS A LEOPARD PRINT SNUGGIE! #noshame— Sn [...]


Nielsen: US Smartphone Ownership Now 64.7 Percent

smartphones Nielsen is out with new smartphone data for the US market. The firm says that smartphone penetration now stands at nearly 65 percent (64.7 percent) according to its latest surveys. The data were collected before the release of the iPhone 5s and 5c. Android controls 52 percent of the market, while the iPhone has a 41 percent share. These numbers are in general agreement with comScore's more recent smartphone data for the US. However in contrast to Nielsen, comScore says that smartphone penetration is 60.8 percent. Below is Nielsen's breakdown of market share by smartphone manu [...]


Halloween Webcast: Vanishing Customers? Usability Analysis Can Help

digital marketing depot Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Ginny Marvin of Marketing Land, Elisabeth Osmeloski of Search Engine Land and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website -- and how to get them back. Creating a positive customer experience isn't just a nice-to-have, it's a revenue-generator. If your customers struggle on your website, they'll take their business elsewhere. The webcast will focus on usability issues and analysis -- how to identify where customers strug [...]


Forrester Research Disses Facebook To Generate Coverage, Controversy

facebook By now you've read or seen coverage of Forrester Research's "open letter to Mark Zuckerberg." A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in that sense, it appears to have succeeded. The Forrester analyst who wrote the letter, which carries a dismissive and arrogant tone, uses survey data to argue that Facebook is failing marketers: First, your company focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ [...]


Google+ Hits 300 Million Active Monthly “In-Stream” Users, 540 Million Across Google

google+ logo As expected, Google touted the growth of its "social layer" Google+ during a special event today that also saw the introduction of 18 new features. The big numbers that Google talked about are as follows: 540 million monthly active Google+ users: This is the number of people with Google accounts that interact with Google+ each month in some way on any Google property. That could include leaving a comment on a blog or website that has Google+ comments embedded, commenting on YouTube, or clicking the +1 button on an article or some other web content. Here's the chart Google used showing [...]


Google Launches New Certification Program For AdSense Consultants & Service Providers

Google AdSense Certified Partner Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google's AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners are qualified to manage dedicated services, everything from setting up AdSense ad code to running ongoing optimization tests. Once a company has passed the certification exam and meets al [...]


Google Smartwatch Coming, Probably Not In Time For Holidays

Dick Tracy stamp In Shanghai China, there's a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung's Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device. The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent in the US. Google will seek to avoid Samsung's mistakes as it prepares to go into production on its own smartwatch. Rumors of a Google smartwatch have been circulating for months but according to the Wall [...]


SEE: The Giant Banner Ads Google Is Showing For Major Brands

google-brand-banners-featured [caption id="attachment_63384" align="alignright" width="216"] New banner ad format, showing to some people in a search for Virgin America[/caption] As we covered last week, there are now giant banner ads being tested in Google's search results for branded searches, signaling a big shift for the search giant. Not everyone sees them, however. For those missing out, here's a slideshow of the examples Marketing Land has uncovered to date. We'll be updating the slideshow below as we discover more. You can submit screenshots to be included by sending them to tips@marketingland.com or tell [...]


Google+ Gains Auto Awesome Movie Maker; Hangouts Get SMS Support & More

Google has announced three new Google+ "Auto Awesome" photo features: Action, Eraser and an iMovie Trailers-like Auto-Awesome Movie tool. The Google+ Hangouts app for Android also gains location sharing, animated GIF support and SMS integration. Google+ Hangouts On Air gain landing pages and a new "Control Room" menu. [caption id="attachment_63350" align="aligncenter" width="600"] Summary slide from the close of today's Google+ event[/caption] These, as well as new Google+ user figures and other changes, were announced during an event the company held with local tech press, as well as se [...]


The Brain Pick: Marketing Geniuses, Don’t Give It Away For Free!

brain_glasses Ever get those emails asking to "pick your brain" for some ideas? The good-hearted person in you says, "I can do that!"  But favors like that have consequences and costs that may not have occurred to you or the person asking for them. For a myriad of reasons, search marketing seems to get more than its fair share of "brain pick" requests. I've gotten a few of these over the years, and of course, the good Samaritan in me wants to help. For people I'm very close to, I can hit the highlights with a brain pick to provide some clarity to the occasional situation. Heaven knows I've asked for [...]


Why Responsive Email? Making A Case Internally

Image via Shutterstock Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand's desire to provide an optimal customer experience isn't always strong enough to convince it to move to a responsive email design. According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a mobile device. If that statistic isn't compelling enough to shift your company's internal mindset, then consider this: it's faster to build an email from a responsive email template than to build an email from a traditional HTML template. Efficiency is key [...]


Content: Why Influence Matters

Influencers_Altimeter Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian to start his own media venture, backed by eBay founder Pierre Omidyar. Technology veteran Walt Mossberg, together with the redoubtable Kara Swisher, are walking out of the Dow Jones/Wall Street Journal door, taking the AllThingsD team with them. David Pogue abandoned the venerable New York Times for (of all possible media properties) Yahoo. And, most recently, Rick Berke is to leave [...]


Live @ SMX Social Media Marketing: Social Success Starts With Blogging & Great Content

smx_smm_spotlight For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? All excellent questions that will be answered during Blogging & Content: Social Success Starts Here at SMX Social Media Marketing in Las Vegas on November 20-21. In this PowerPoint-free conversational summit, some of the most successful bloggers in the wor [...]


Apple’s Q4 2013 Represents Highest September Quarter Revenue Ever With 33.8 Million iPhones Sold

apple-featured Apple has posted it fiscal 2013 Q4 earnings report with quarterly revenues at $37.5 billion and a net profit of $7.5 billion. According to the just released report, the company sold a record 33.8 million iPhones, nearly 7 million more than the number of iPhones sold during Q4 2012. Apple's iPad sales from the year-ago quarter was mostly flat, with 14.1 million iPads sold Q4 of this year compared to 14 million during Q4 2012. Mac sales leveled out at 4.6 million in Q4 2013, a slight decline from the 4.9 million sold in Q4 2012. The release included a statement from CEO Tim Cook emphasizin [...]


Marketing Day: October 28, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass If you want to have your own Google Glass and know someone that already has it, now’s a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. The new Explorers will still have […] Getty Images Enters Deal To Provide Photo Cre [...]


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