Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

Google Logo - basic featured In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM bidding by viewable impression in AdWords. Kim Clinkunbroomer, partner, executive vice president paid search at Philly Marketing Labs, noticed the new bidding option this week. The option is available to all campaigns running on the Google Display N [...]


Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets

Microsoft Surface 2 Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it's growing from a very small base. Microsoft's initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has received better reviews. It sells for roughly $450 and is positioned directly against the traditional iPad. The more powerful Surface 2 Pro, which seeks to be a laptop replacement, starts at $899. For this analysis Chitika looked at millions of North American a [...]


Google Inviting All Developers To Buy Google Glass

google-glass Engadget reports Google has begun inviting developers who have signed up to play with the GDK, Glass Developer Kit, to buy Glass. Google opened the Mirror API, the ways most developers can build Glassware for Google Glass, to all developers over the weekend. Those developers who signed up to develop on the Mirror API received emails from Google inviting them to purchase Glass. The email invite read: We're now inviting you, as a developer, to purchase Glass, become an Explorer, and join us in taking the next step in developing for Glass. Click on the purchase code below to begin your [...]


Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools [Study]

analytics-featured Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That's double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. However, according to a new report by BrandAds, measurement tools for video advertising campaigns are not keeping pace with the needs of advertisers. In a survey of 106 brand and agency marketers, nearly 60% of digital video advertisers said that beyond basic delivery metrics, they do not have the tools they need to adequately meas [...]


Real Time Marketing: How Brands Can Prepare And Succeed

Big Data Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises -- as it does with increasing frequency these days. Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics. Eighty-three percent of marketers say they plan to begin to use, or to increase their use of, real-time data in marketing campaigns this year, according to Infogroup Targeting Solutions and Yesmail Interactive (pdf). The movement toward RTM is undeniabl [...]


Leveraging Memes For Your Own Viral Marketing

a82go-300x300 Richard Dawkins originally defined the word meme as "a package of culture." In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on "memetics," defines memes as "a copy-me instruction backed up by threats and/or promises." An example of such a "threat" might be the last bit of an email chain letter that warns of "7 years of bad luck if you don't forward this email in the next 10 minutes to 7 friends." But really, memes could relate to any type of fad. For example, look at bell bottoms. They became popular because one person saw the promise of a better social stan [...]


A Picture Worth 10,000 Shares: 5 Questions With Infographic World Founder Justin Beegel

5-Questions-ML After completing a web design project for one of his MBA courses, Justin Beegel discovered he had a real passion for creating and sharing online content. While working full-time as a social media manager for a publishing firm, Beegel followed his passion and began accepting content strategy consulting jobs during the evening hours. "Every night, from 6:00 p.m. to 3:00 a.m., I was working on side projects," said Beegel. One project led to another until 2009 when Beegel, at the age of 23, made the leap and started his own interactive design agency Infographic World. "I figured my worst cas [...]


Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend

shopping-featured As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and "infographics" are hitting the wires and inboxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there's a consensus: smartphones will be out in force. Accordingly, today the IAB released survey data (n=2,033 US adults) collected in October about expected Black Friday weekend shopping. The slice of data that the IAB published this morning focuses in spec [...]


Marketing Day: November 25, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place According to today’s post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with a verified listing can see their customer ratings and reviews all in one place with the new Review Inbox that has been added to the Places for Business dashboard. Google says […] In [...]


Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place

google-plus-local According to today's post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with a verified listing can see their customer ratings and reviews all in one place with the new Review Inbox that has been added to the Places for Business dashboard. Google says not only will all of a business's customer reviews and ratings be listed in the inbox, but businesses can respond directly to reviews, as well as encourage customers to leave a review on a Google+ page. From the Google Places for Business blog post: If you feel your b [...]


Infographic: Black Friday & Cyber Monday Shopping Stats

The holiday shopping season is about to kick-off once again with "Black Friday," the busy shopping day after Thanksgiving in the US. Meanwhile, "Cyber Monday," which follows Black Friday, continues strong. Will 2013 break records set in 2012? That seems likely. Below are stats about both days, compiled into an infographic by the folks at Ignition One, showing the growth of sales plus highlights trends such as tablet-based shopping: Want the infographic for yourself? You'll find it here: Holiday Shopping Goes Digital. Also, Nielsen has its own infographic out with Black Friday & C [...]


Confirmed: Katie Couric To Become “Face Of Yahoo News”

Katie Couric Yahoo Though it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as "Global Anchor." CEO Marissa Mayer made the announcement on the company's Tumblr blog: In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie. As Global Anchor, Katie joins Megan Liberman,David Pogue, Matt Bai and our incredibly talented editorial team in pioneering a new chapter of digital journalism. At Yahoo, we are investing in bringing our users the absolute best content and vi [...]


Holiday Email Marketing: Will You Be On Santa’s Naughty List?

holidays-christmas-featured This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of email promotions and coupons for "incredible savings!" Consumers know what they're interested in and what to trash -- but many emails never even make it to the inbox. As the end-of-year approaches, email marketers spread holiday savings and che [...]


Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)

3 App store optimization (ASO) is the process of improving an app's rank in an app store for search results related to the app. It's the app store equivalent of SEO for Web pages. Just like SEO, ASO involves working to build up a great search ranking to drive downloads. One of the best app store features to help app marketers with ASO is the reviews section. Never before have marketers had the ability to see exactly what their users are saying about their product in a single place, nicely sorted by their level of satisfaction. Reviews have clear use cases for app publishers in product dev [...]


With Celebrity Directions Waze Becomes Vehicle For “Ride Along” Film Promotion

Waze logo Last week, Universal Pictures announced that comedian Kevin Hart would be "the very first celebrity voice featured in U.S. versions of [Waze]." Universal is hoping to use the tie-in to promote an upcoming film in which Hart is starring, called "Ride Along." Ride Along also stars rapper-actor Ice Cube and appears aimed primarily at African-American US audiences, but with potentially broader appeal. Google acquired Waze for approximately $1.3 billion in June after a failed acquisition attempt by Facebook. Google bought Waze in part to tap its community of engaged users and help improve the [...]


Location Sharing Along With Photo & Video Backups Arrive On The Google+ iOS App

Google+ This weekend, Google updated the Google+ iOS app that allows for full resolution backups of all photos and videos as well as a "Latitude-esque" location sharing feature. While the update 4.6.0 is for iOS, the full res backups are for iOS7 only (which does require adequate cloud storage space). The location sharing feature allows users to view where exactly their friends are currently located. A user profile and location will pop up on the map once this feature is enabled: Users must allow for location sharing and can set at the user or circle level and is a feature that is not a defa [...]


Report: Katie Couric Exits $40 Million Deal With ABC For Yahoo

Screen Shot 2013-11-22 at 3.08.08 PM Yahoo CEO Marissa Mayer is raiding the world of traditional media to build a roster of top talent to add prestige and new (video) content to the Yahoo brand. Roughly a month ago, Mayer poached long-standing New York Times columnist David Pogue to help boost and build out new technology news coverage for the site. Now, she's landed a bigger fish: ABC's Katie Couric. According to The Hollywood Report, Couric is negotiating an end to her more than $40 million deal with the network that featured her on her own interview talk show and in occasional ABC news segments. Mayer personally recru [...]


Facebook’s Sandberg Says “The Majority Of US Teens Use Facebook Almost Every Day”

facebook-teens-youth-featured In an interview with Mike Isaac of AllThingsD.com, Facebook COO Sheryl Sandberg claimed the media over-reacted to Facebook CFO Ebersman's comment during a recent earnings call when he mentioned the site was seeing a drop in daily usage among teens. Sandberg told Isaac, "As we said on the earnings call, overall US teen usage of Facebook remains stable. The vast majority of US teens are on Facebook. And the majority of US teens use Facebook almost every day." Sandberg went on to say the challenge for Facebook is the fact they have been around for ten years now and are no longer the "shiny [...]


Marketing Day: November 22, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter’s Vine Adds 19 New Languages In Global Expansion Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages. The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese […] BI Report [...]


Twitter’s Vine Adds 19 New Languages In Global Expansion

vine-icon Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine's iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages. The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. Vine for Android is also available Filipino and Polish. Kroll added, "We’re also beginning to explore ways to surface Vine videos [...]


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