BI Report: Google Glass Will Sell 21 Million Units By 2018

google-glass-240px Google Glass will become a mainstream product that sells almost a million units when it's released next year, and grow to selling more than 21 million units by 2018. That's according to a new Business Insider (BI) analyst report out this week. "Despite the clunkiness and awkwardness of the early beta version of Glass, we think computerized glasses will establish themselves in certain professional niches and gradually become a mainstream product," the report says. "Early adopters will use them for medical training, scientific exploration, and photography. They in turn will popularize Glass a [...]


Using Proxy Metrics As KPIs? Learn The Myths & Limitations

funnel There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response. However, the reason marketers invest in any given marketing channel is the belief that it will eventually lead to revenue gains, whether in the short or long term. In an ideal world, we would be able to assess the exact revenue impact of each marketing campaign regardless of channel; but, we know this to be difficult in reality. However, marketing has become increasingly quantified in the past decade, with digitization allowing for attribution of [...]


Are Twitter Ads Right For Your Local Business? How To Decide

twitter-cupcakes-1379072601 With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there? For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence, raising overall awareness, attracting new followers and leads, as well as driving more traffic to their website and customers to their doorstep. Twitter [...]


How To Use Paid Search To Aid Your SEO

shutterstock_77883016-test A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly clear: the art and science of both SEO and paid search, respectively, are on a crash course, and a consolidated strategy is required to get the most out of both channels. At my agency, we've been working on ways to get more creative with our PPC campaigns in order to directly benefit our SEO effort [...]


“Game On” Says @Xbox To @Oreo On Twitter, Over Edible Gaming Controllers

Oreo Game On The new Xbox One game console from Microsoft officially becomes available in only a few hours, and the folks running the Xbox Twitter account are having some fun with those over at Oreo, swapping edible controller pictures. It started earlier today, when Oreo tweeted a picture of an Xbox-rival PlayStation 4 game controller decked out with some Oreo enhancements: Can we play? pic.twitter.com/LKZABuWuCs — Oreo Cookie (@Oreo) November 21, 2013 About eleven hours later, Xbox played off that, giving the new Xbox One controller an Oreo-cookie facelift, one making it suitable to dunk in m [...]


Marketing Day: November 21, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for […] Google On Microsoft’s Scroog [...]


Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter

apple-logo-black The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total, Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for both companies, this doesn't end their global legal battle, nor does $1 billion matter much to Samsung. In the third quarter Samsung made roughly $9.6 billion in profit, roughly two-thirds of which come from the sale of mobile devices. Android is the do [...]


Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”

Buy_Scroogled_Keep_Calm_T-shirt_-_Microsoft_Store Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn more about Microsoft's Scroogled campaign click here. To learn more about the Scroogled merchandise, click here. [...]


Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Changed

gmail inbox tabs It's been four months since Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the tabs were introduced. Based on data from three million users who agreed to share their Gmail inboxes, Return Path's study found promotional email engagement has changed only slightly since Gmail released its inbox tabs: Almost no commercial mail is reaching the "Primary" tab, but instead of ignoring marketing messages, Gmail users are actively searching for them and reading them at almost the same rates at which they did before t [...]


Twitter Now Lets More Advertisers Target TV Show Conversations

twitter-tv-250px Today, Twitter announced a new ad product that allows all advertisers to target users who are tweeting about TV shows, not just those advertisers who are also running spots on those shows. Twitter's TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which their ads are appearing. Now TV conversation targeting opens this type of engagement up to those companies that aren't running TV ads in the specific shows they want to run promoted tweets against. "Now advertisers can easily reach Twitter users expos [...]


Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins

pinterest-logo Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, "Combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends." Pinterest says Place Pins can be accessed on a smartphone and include location details like addresses and phone numbers for easy reference: You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions. To create a board using Place Pins, users must select [...]


SMX West 2014 Registration Open – Best Rates Available Now, Save $300

west14_570x270_c Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring three jam-packed days of cutting-edge tactical content, the SMX West program will include sessions on search engine optimization (SEO), paid search advertising, social media marketing, local search and more. SMX West is programmed by the search authorities beh [...]


Google Testing New AdSense Ads With Logos

Google AdSense Logo Another new Google AdSense unit has been spotted. The 90x90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow "button" to encourage the click. [...]


German Court: Google Privacy Policy Violates Consumer Rights

google-privacy-200 A German court has ruled that Google's integrated privacy policy violates its national data protection law, according to a report from IDG news service. Google has had trouble and been criticized in Europe since consolidating its many privacy policies into one in March 2012. Google has maintained that its unified privacy policy, which allows the company to combine data sets across Google properties, benefits consumers because it's simpler than having numerous, independent privacy policies. European governments have repeatedly asked for clarifications, additional information and more recently [...]


The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013

gone-viral-featured Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the Dove Beauty Sketches ad the most shared ad for 2013, it is the most viewed video ad of all time. [youtube width="560" height="315"]http://www.youtube.com/watch?v=XpaOjMXyJGk#t=10[/youtube] Following the Dove ad, Geico's Hump Day ad ranked second with 4.03 million shares and Evia [...]


Google Launches Plastic “Wallet Card” To Revive Payments Initiative

Screen Shot 2013-11-21 at 6.13.06 AM I won't fully review the unlucky history of Google Wallet, a product which launched with very high expectations in September 2011. Its key personnel left (or were ousted) and it has effectively been blocked or thwarted by mobile operators with a competing payment product (Isis) that has just been released nationally, with a murky outlook. Google Wallet has also met with public indifference. Accordingly, a year or so ago there were rumors of a physical payment card that was supposed to extend Google Wallet's reach and use cases. However that launch was reportedly killed at the last moment. R [...]


Calls Are A Timeless Performance Metric

ML_Image_Nov2013 Consumers' research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad programs to meet their latest needs. Despite this evolving state of media engagement, the phone call remains a "go to" consumer response across multiple media -- and thus represents a strong conversion indicator for many local and national businesses. In fact, our recent xAd/Telmetrics Mobile Path to Purchase Study showed that for the Insurance category, phone calls are the top way mobile searchers convert, whether by calling a local or national agent. Me [...]


Why Matt Cutts Is Wrong About Responsive Web Design

mobile-responsive-design-featured Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I've never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless referee and champion of those who play fairly in this game of gaining visibility in the search results that we call SEO. When I first started doing SEO, there were no rules for gaining visibility in a way that was fair to clients, search engines and search engine users -- but Matt changed all that, [...]


Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management

facebook-dislike-featured No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact's Technology Pulse Q3, 2012). But what happens when you're publicly engaged by an existing customer on Facebook who doesn't have nice things to say? Just as the sun rises and sets, so will there be angry, vocal customers sharing their thoughts with the world by [...]


Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics

Peter Stringer Hello from Las Vegas. We're here at Marketing Land's SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts. As Matt previewed, the talk -- which begins at 5pm PT -- will encompass these topics and more: How the team personalizes its relationship with a worldwide fan base Developing content for different social networks Converting online fans into ticket- or merchandise-buyi [...]


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