Marketing Day: December 31, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Top Columns On Marketing Land In 2013What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […] 10 New Ye [...]


Top Columns On Marketing Land In 2013

ml-2013-year-featured What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we'd deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email Marketing, Analytics & Marketing, Content Marketing, Social Media Marketing, Mobile Marketing, Display Advertising, Marketing Strategies and Search Marketing. Here's how the pageview counts stacked up for the various [...]


10 New Year’s Resolutions For Marketers

resolutions-newyear-featured It's the Eve of a New Year. Aside from the celebrations, it's a fine time to spend a few minutes contemplating goals for the New Year ahead. For us marketers, perhaps the single biggest perennial challenge we face (aside from getting a little more exercise) is keeping up with the phenomenal pace of change in our profession. We must continuously stoke our curiosity and be willing, even eager, to experiment with new ideas. So I humbly offer ten suggestions for things to do in the New Year to renew your perspective and skill set in the evergreen field of modern marketing: 1. Follow A N [...]


Our 10 Most Popular Mobile Marketing Columns Of 2013

ml-mobile2013-featured QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There's no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we're thankful to have had such knowledgeable experts share their views and insights about its development throughout the year. We had the benefit this year of bringing aboard columnists who'd been writing for Search Engine Land's mobile column, so we were able to explore more of the search-related consequences of mobile marketing decisions [...]


Leaked: Facebook’s International Mobile Numbers Show Successful Global Adoption

facebook-mobile-phones-featured A leaked Facebook magazine was obtained by TechCrunch that touches on first ever breakdown of international mobile use. The verdict? Facebook's mobile adoption is quite healthy with most countries up over the 50% mark of total mobile users. Previous reports clumped this data by region, but this glimpse shows the breakdown across 7 countries. The report breaks down both the Daily Active Users (DAU) and Monthly Active Users (MAU). Here's a look at the specific data from the official Facebook document: Germany 43% of German Internet users are on Facebook 19 Million daily active us [...]


Marketing Day: December 30, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On TwitterAccording to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN’s AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack’s Top [...]


With More Than 4 Million Followers, Anderson Cooper Is 2013′s Most Popular Journalist On Twitter

Twitter logo According to Muck Rack, an online networking platform for journalist and bloggers, Anderson Cooper was the most followed journalist on Twitter this year. The host of CNN's AC360 saw a 34 percent increase in Twitter followers during 2013, bringing him to more than 4.6 million followers on the social media site. Muck Rack's Top Ten Most Followed Journalist on Twitter: Anderson Cooper Piers Morgan Rachel Maddow Adam Schefter Larry King Bill Simmons Chris Hardwick Erin Andrews George Stephanopoulos Dr. Sanjay Gupta Muck Rack also calculated each of the top ten most fol [...]


Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]


Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

Mastercard logo To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square's famous digital billboards during New York City's New Year's Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display "the very best of all consumer generated content" on the famous Times Square billboards from 6:00 a.m. New Year's Eve until the ball drops. Mastercard says this campaign is its, [...]


2013: The Year Of The Content Marketer

ml_con_mktg Content marketing has become an increasingly hot topic in the digital marketing world with searcher interest hitting an all-time high in 2013, following a path that suggests continued growth into the new year. As big brands and small businesses alike have realized the value of content marketing and rushed to develop and implement a strategy, marketers have felt the need to educate themselves on this rapidly growing field. How do I put together a content marketing plan? Which channels are best for content distribution? How do I craft the best headlines? How can I maximize social sharing [...]


Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

ml_disp_adv What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms -- all aspects of the increasingly popular programmatic media buying landscape.) Our generous contributor Ratko Vidakovic hit it out of the park with a guide to moving beyond AdWords to Demand-Side Platforms, and with so many other columns covering this emerging area of the display ad landscape. Thanks [...]


Top 10 Social Media Marketing Columns For 2013

ml-social2013-featured How do you use social media for a B2B business? How do you measure success in social media marketing? How do you keep up with the rapid changes at Facebook? These are just a few of the critically important questions answered by our expert contributors in 2013. Social media marketing truly became mainstream in 2013, which means marketers moved from "experimenting" to needing to be strategic and prove ROI. That trend was reflected in our most popular columns from 2013, in which Kelsey Jones discussed how to organize a social media content strategy and Courtney Seiter outlined how to choos [...]


Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon

John K. Dragoon as Executive Vice President and Chief Marketing Officer HMH John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served as Chief Marketing Officer and Channel Chief of Novell from October 2003 through April 2011. While at Novell, he oversaw all aspects of the company’s marketing and partner programs. [...]


Infographic: The Year In Social Media, A 2013 Recap

What happened in social media in 2013? The year started with Twitter launching Vine and Facebook unveiling its Graph Search. The Harlem Shake went viral, Facebook went public, and selfie was made word of the year.The folks at Infographic Promotion have produced a nice infographic covering some of the highlights in social media over this past year:Want the infographic for yourself? You’ll find it here: The State Of Social Media 2013.Any important moments you think are missing? Share them below. And Happy New Year’s, from Marketing Land! [...]


Marketing Day: December 27, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of ExcellenceLook around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […] 2013 In Analytic [...]


Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence

anna-bager-headshot Look around you almost anywhere -- on public transit, in a restaurant, at a sporting event, and even in the car -- and it's impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go where consumer interest is strong and, in 2013, that meant smartphones and tablets. There's so much going on in this fast-moving space, so we jumped on the opportunity to buttonhole Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising B [...]


2013 In Analytics & Marketing: Our 10 Most Popular Columns

ml-2013-analytics-featured From Annie Cushing's series on how to get the most from Excel to Nan Dawkins' musings on Google's Universal Analytics and Social Media measurement, it's been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond search marketing. Like the rest of our expert contributors, they did a fantastic job at illuminating new technologies this year, as well as laying down the basic princip [...]


Ten Bold Predictions For Affiliate Marketing in 2014

future-predictions-vision-featured When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let's not forget about "Cookiegate," which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. As we look back on 2013, we can’t help but make educated guesses on what the next year will bring. While nobody can predict the future, a closer look at some of the more recent industry shifts and trends are a good indic [...]


Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

iphone-android-ios-phones-featured Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the numbers we have access to: iOS 5X Android in Online Sales: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. iOS 2X Android on Per Order Value: On average, iOS use [...]


Marketing Day: December 26, 2013

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why Social Media Marketers Need To Follow The WeatherBefore I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a […] Top 11 Email Marketing Columns For 2013What were the hot topics of discussi [...]


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