Fancy.com Screenshot Shows How Twitter E-Commerce Might Work

Twitter logo If a screenshot found today on Fancy.com's website is accurate, the company may be close to partnering with Twitter to bring e-commerce to individual tweets. Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the consumer-facing partners that would make shopping from a tweet reality. Fancy.com's part of the program is detailed in publicly available image that Re/code discovered on Fancy.com's website. The image was available at s3.amazonaws.com/twitter_fancy/Twitter-Fancy-storyboard.png but has since been remove [...]


Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing

goal posts flickr wisecontrarian Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new data from search monitoring service BrandVerity, Bud Light, which is advertising all four of its Game Day ads, has been beat out by different advertisers on each of the search engines. The competition is heating up as well, many more advertisers are turning to PPC in these final days to promote their Super Bowl ads than were earlier in the week. To see who's joined the ranks and which advertisers currently claim the top spots in PPC, check out Who’ [...]


Marketing Day: January 31, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw the largest US television audience of all time and be, “the most mobile Super Bowl ever.” According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 [...]


Adobe Predicts “Most Mobile Super Bowl Ever” With Advertisers Winning A 60% Jump In Mobile Traffic

adobe-logo-180px Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year's Super Bowl to draw the largest US television audience of all time and be, "the most mobile Super Bowl ever." According to Adobe Digital Index (ADI) analysis, the company claims Super Bowl advertisers can expect a 60 percent increase in mobile traffic on game day, with a third of web site visits happening on a mobile device. From Adobe's report: More than 50 percent of viewers will have a smartphone in their hands at some point during the Super Bowl. One in three of them [...]


Report: In Q4 Facebook Once Again Dominated The Social Login Landscape

Social-Sharing It has been an excellent run for Facebook over the past few months. Not only was their Q4 earnings report stellar, they've  also owned the overall social referral space. To top things off, Gigya, a consumer management suite, is showing that Facebook is yet again dominating the social login space. According to Gigya, Facebook held steady in Q4 and holds 51% of all social logins worldwide with a 51% marketshare. Google+ obtained the silver with a 28% share (up 2% from Q3): Facebook continues to dominate the mobile login space as well with 63% of the marketshare. Google+ jumped a full 5 pe [...]


The Big Smartphone Market Share Data Roundup

smartphones There are now so many sources of mobile and market share data that no one of them can or should be seen as entirely authoritative. We now have perhaps a dozen firms pushing out smartphone data on a regular basis, using shipments, survey data or traffic as measures of market share. Below are a selection of these sources and their most recent numbers. Kantar US smartphone market share (survey based, December 2013) Android -- 50.6 percent iPhone -- 43.9 percent Windows -- 4.3 percent BlackBerry -- 0.4 percent Other -- 0.8 percent Comscore US smartphone market share (survey [...]


WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?

Cookies [Editor's note: This column has been corrected to fix errors that weren't caught in the initial editing process. Thanks to those who pointed them out.] This month's column was inspired by a very brave CMO who bluntly asked, during a recent conversation, "WTF is a cookie, anyway?" This particular gent is smart -- he controls a marketing budget of over $30m a year, a reasonable enough portion of which is digital. His question stems from the many ways our industry talks about cookies (often incorrectly) and the peripheral terms than have become synonymous -- RTB, big data, programmatic, [...]


Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

The Marketing Land Hashtag Bowl: 2014 Edition presented by Hootsuite With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral video, the company is betting on building a scalable platform to connect content publishers and content creators. The goal is to bring the two together in an iterative process for production, testing and sharing, [...]


Growth Hacking Is Bull, Part 2

Internet Marketing "Accounting is a department. Marketing isn't. Marketing is something everyone in your company is doing 24/7/365." Fried, Jason, and David Heinemeier. Hansson. Rework. New York: Crown Business, 2010. 193. Print. Unadulterated Growth Hacking In response to my article Growth Hacking is Bull, Sean Ellis provided some background on how he came about the term back in 2010. Anyone claiming to be a growth hacker today must read Sean's definition of the term because it strips much of the bull away from how the term is abused today. If you understand the message, what he really means by "hire a [...]


The Budweiser #BestBuds Puppy Gets His Own Twitter Account

Budweiser "Puppy Love" 2014 Super Bowl Commercial, courtesy of Anheuser-Busch He's the star of Budweiser's Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not content with YouTube fame, the puppy started tweeting through Budweiser's account. He's now been housebroken to his own Budweiser Puppy account. Followers of Budweiser were perplexed with a garbled tweet appeared: xjkoweaiodsgajkse;loszdetghjkeiouqw3 nsk;oaw — Budweiser (@Budweiser) January 31, 2014 Was Bud drunk before the game, some wondered? Then another appeared: sfjihskhjrgvkhjfdl rdgfhkggkjgd34t09ut5hgrkjgqt304-4trg — Budweiser (@Budweise [...]


Marketing Day: January 30, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics Updates Remarketing UI & Builds Out List Import OptionsCatching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments [...]


Google Analytics Updates Remarketing UI & Builds Out List Import Options

google-analytics-icon-250px Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments previously created or segments imported from the solutions gallery. According to the announcement, the new features will be rolling out over the next two weeks. For anyone wanting to take advantage of the new updates [...]


Paper: News Reader, Home 2.0 Or Facebook Replacement?

Facebook Paper This morning Facebook announced its "Paper" app, which combines news from established sources and feeds from your friends. It has Flipboard-like page-turning functionality and seeks to enable users to "tell beautiful stories" to one another. The project is from Facebook's app-development team, Facebook Creative Labs. It's said to be the pet project of Facebook VP Chis Cox. It's also part of Facebook's new strategy to develop a range of "stand alone" mobile apps, of which Instagram and Messenger are two others. Yesterday Facebook reported that 53 percent of its Q4 ad revenue was generate [...]


Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Tyson Foods Logo Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game time snacks, to invite to our virtual party on Super Bowl Sunday? Beebe will be joining the lineup of live bloggers during the 3rd annual Marketing Land #Hashtag Bowl, giving readers her take on all the social media mentions in game day ads and reportin [...]


Last Chance for SMX West Early Bird Rates – Register Now!

west14_570x270_c Search Marketing Expo - SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for: The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile search, social media marketing and more! See who’s speaking. Networking opportunities to connect with your industry peers. Six in-depth workshops on March 10th. Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi acces [...]


The “Real Reason” Google Sold Motorola To Lenovo

Google Motorola In the wake of yesterday's Reuters story and later confirmation of the $2.91 billion sale of Google's Motorola hardware unit to Lenovo there were many theories presented about why the deal happened. Here is a summary of those theories and ideas: Google is simply "cutting its loses" and recovering what money it can on a generally bad deal (perhaps save the patents) Google wants the best for Motorola and Lenovo is a better home for the unit Google is "making peace" with Samsung, its most important Android partner, by no longer being a direct competitor Google is appeasing European regu [...]


The Mobile Makeover Of Digital Marketing

mobile-devices-featured As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, "Click Here!" Simply put, innovations at the industry's disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become an integral part of everyday life. Today, innovation across channels has saturated the mainstream, and mobile devices are now ubiquitous. It's [...]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]


Facebook Custom Audiences Add Better Targeting Options & New CTA Buttons

Facebook TV ads Today Facebook has officially rolled out (and improved) their audience capabilities that were announced last October for general use. This release is far and away the most sophisticated social advertising product to date. Advertisers can harness the existing functionality of Custom Audiences, use the Facebook remarketing pixel on their site or app for detailed tracking and then customize an offer directly to that Facebook user. Once the tracking code has been placed within the site or mobile app, Custom Audiences of users & visitors can be built around specific actions. In the exam [...]


Google Selling Motorola Handset Business To Lenovo For $2.9 Billion

google-g-logo-2012 Google bought Motorola Mobility for $12.5 billion in late 2011 and is apparently going to sell it to Lenovo for billions less than that. Reuters is reporting that Google and the Chinese computer maker are in talks to transfer the Motorola business for roughly $3 billion. [Update: The deal has now been officially confirmed. More in the postscript below.] According to Reuters at least some of the patent portfolio, which has proven less valuable than Google anticipated, is part of the transaction. Reuters says that a deal is imminent and an announcement could come as early as today. In A [...]


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