Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed

google-plus-featured For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here's how that looks for Sergey Brin's account: Here's Starbucks' page: Google made no splashy announcement about the change. The help page merely explains that "you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page." Googler Eddie Kessler added in a G+ post that the number is a sum of views since October 2012 (Google's "social lay [...]


Marketing Day: March 31, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there’s value in learning from the mistakes of others. But we also know there’s great value in covering the flip side of that coin. That’s why we’re launching Creative Of The Day — […] A [...]


Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there's value in learning from the mistakes of others. But we also know there's great value in covering the flip side of that coin. That's why we're launching Creative Of The Day -- a new feature launching tomorrow right here on Marketing Land. With Creative Of The Day, we'll be offering a daily dose of inspiration to digital marketers by sharing some type of online marketing that we found to be especially unique, noteworthy and/or effective. And our [...]


Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid Search Spend Trends Q1 2014 IgnitionOne Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne's latest quarterly report, which looks at paid search performance of campaigns across its management platform that's used by major brands and agencies. Paid search clicks rose a modest 5 percent and click-through-rates (CTR) were up 23 percent. Impressions fell again -- dropping 15 percent year-over- year. The drop in impressions, according to the report, is due to the increase in mobile searches where there is less ad real estate per query. However, these mobile se [...]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

facebook-dislike-600 Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so long, but we need to break up. We’d love to say “It’s not you, it’s us” but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot. When we first met, you made u [...]


Stock Video Provider Dissolve Mocks Itself With “This Is A Generic Brand Video” Video

Dissolve logo After finding Kendra Eash's "This is a Generic Brand Video" on McSweeney's literary website, the stock video provider Dissolve couldn't resist turning Eash's words into an actual generic brand video, mocking the very services it provides. From the company's website: The minute we saw Kendra Eash’s brilliant “This Is a Generic Brand Video” on McSweeney’s, we knew it was our moral imperative to make that generic brand video so. Created entirely with Dissolve's own stock footage, the "generic brand" video mocks every marketing video that has ever used things like a science lab to co [...]


FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require Disclosure

Cole Haan Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan "Wandering Sole" contest that asked users to pin/re-pin images of Cole Haan products in exchange for a chance to win a $1,000 shopping spree "violated Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45." That section protects consumers against "Unfair or Deceptive Acts or Practices." It's also the section used to compel advertising or product-endorsement dis [...]


Google Fined For “Non-Cooperation” In Indian Antitrust Inquiry

computer-internet-legal-law-featured The Google antitrust drama keeps migrating east. First the US FTC settled its investigation of Google without any significant penalty or restrictions. More recently, the long European antitrust inquiry appears to be "essentially" over, with a settlement built on the presentation of "rival links." Google is also in the midst of an antitrust, anti-competition investigation in India. (There's also and ongoing antitrust investigation in Canada). Things are now heating up in the Indian case. Last week, the Competition Commission of India (CCI) decided to impose a fine on Google "not pr [...]


Media Ratings Council Ushers In “Viewable Impression” As Currency Metric For Display Ads

Viewable Impression Ad Metric In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable Impression Advisory for Display Advertising, effectively raising the start flag for publishers to begin selling digital display advertising based on viewable impressions. The announcement "means that—as of today—for brand advertising, agencies can and will expect guarantees on viewable display impressions. This means that one of the major obstacles to being included in brand allocations has finally been removed," wrote Sherrill Mane, SVP, Research, Analytics [...]


Trying to Build Android Brand, Google Mandates “Powered By” Label

Credit: Android Central [caption id="attachment_78276" align="alignright" width="214"] Credit: Android Police[/caption] According to multiple sources last week, Google is now requiring a "powered by Android" indicator on all devices that use the Android operating system as a precondition of gaining access to Google Play. Geek.com was the first site to confirm the new mandate. The branding must be displayed as the phone boots up. There are a number of specs that indicate placement and size. The following image was obtained by Android Police. There was no explicit rationale provided. However there's consid [...]


Are Your Content Channels Working Together? 8 Steps To Find Out

content_shutterstock_93818854 Look at any brand today and you'll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet many brands feel so pressured to generate digital material that they fail to step back and assess the overall impact. While assets should ideally work together to promote one consistent brand presence, they often end up disconnected in both messaging and brand feel. The result is [...]


Get To Know: Simply Measured’s VP Of Marketing Michael Walton

Michael Walton headshot As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company's marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more than a third of Interbrand's top 100 brands and over 100,000 users. Before joining Simply Measured, Walton was a two-time startup founder. He served as director of product marketing for Nuance Communications, and led [...]


How Even Time-Challenged SMBs Can Upkeep Social Channels

shutterstock_alarmclock Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we've seen clients benefit from as little as two hours a month on social media. Such benefits include: Facilitating communication with clients, vendors, job seekers and customers Increasing organic visibility by getting more content out on the web Helping to populate SERPs with positive listings when prospective customers research your company by name (and many do!) Building brand awareness Increasing incoming links to your site from social venue connectio [...]


Social Media Via Google Glass: Florida Agency Has An App For That

Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.) [caption id="attachment_78219" align="alignnone" width="600"] Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)[/caption] A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content -- photos and videos -- for use across multiple social networks. When it's finished, the app will allow "a larg [...]


Marketing Day: March 28, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […] Foursq [...]


Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor

Taco Bell Ronald McDonald screen capture Taco Bell is taking a direct shot at McDonald's to launch its new breakfast menu, using the fast food giant's favorite namesake "Ronald McDonald" in a series of TV ads. "It's not surprising these guys are loving Taco Bell's new Waffle Taco...what is surprising is who they are," says the voiceover in one of Taco Bell's latest commercials. Who they are turns out to be a number of people named Ronald McDonald, all enjoying Taco Bell's new breakfast menu. In response to Taco Bell's campaign, McDonald's set the record straight on Twitter yesterday, posting a picture of its "Mayor McCh [...]


Foursquare Wants You To Tweet Ads To Twitter Followers

foursquare-featured According to AdWeek Foursquare is about to introduce a new ad unit/format called "Tap to Tweet." It's another flavor of "post check-in" ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this with Mastercard during the SXSW conference several weeks ago. The minimum spend commitment is relatively steep: $100,000. Cleverly this is a way to amplify Foursquare advertisers' messages using a third party platform, which is much larg [...]


For Mobile App Monetization, Free(mium) Is Winning

smartphone-shutterstock According to a survey based study, jointly released by App Annie and IDC this week, the "freemium" model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method -- though only 42 percent of developer survey respondents were using in-app ads. The third most popular method (far behind the other two) is paid-app purchases. You can either consider WhatsApp a freemium model (free for the first year) or a paid app model (annual subscription). The same goes for apps such as the New York Times: the app [...]


Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales

ecommerce-shopping-credit-600 According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]


177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites

car-ads-adwords Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive manufacturer sites that competed for visibility on Google with paid search ads in January and February. The ads drove 14.4 million clicks -- and that's just on desktops and tablets. The new analysis from search marketing intelligence Adgooroo shows similar levels of competition among car makers on mobile devices. If the pie chart below looks like a data-presentation-gone-wrong mess, that's the point. Adgooroo's chart underscores the fragmented reality of the hig [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!