Toppling Yahoo, Google Back On Top Of comScore Top 50

yahoo-google After several months that saw Yahoo atop comScore's top 50 US desktop rankings, Google has reclaimed the number one position. That's according to comScore's February's traffic/reach rankings. Yahoo and Microsoft are two and three, respectively; Facebook is number four. If Tumblr traffic were included in Yahoo's total, however, the site would still have the greatest US desktop reach by something more than 20 million uniques. Below are last month's figures for comparison. There's a high degree of stability on this list. However, the New York Times digital seems to have jumped eight p [...]


“Real Time” in Display Advertising Doesn’t Really Mean Real Time

shutterstock_129641315-clock A lot of nonsense is spoken today regarding "real-time marketing" and "real-time bidding," yet most of what is actually being bought isn’t really "real time" at all, and marketers need to know why that’s a problem. With the rise of the media exchanges came the separation of the media (the "where" to target) from the data (the "who" to target). The marketer was able to stop simply shouting their message at crowds, and instead became able to pick and choose the individuals they wanted to talk to. The promise was efficiencies unseen in marketing before. There is however a problem. Whils [...]


Instagram Surpasses 200 Million Users & 20 Billion Photos

It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date. While Facebook has taken some slack recently for their perception in the young teen market, Instagram has seen great growth in this space. More than 90% of Instagram users are under the the age of 35 and the network is rapidly growing.  Of the total 200 million users 50 million of them have joined over the past 6 months. For the of [...]


Google’s Got Glass, Facebook Has Oculus, How Might AOL and Yahoo Respond?

Yahoo viewmaster In the wake of the $2 billion Oculus acquisition announcement by Facebook people on Twitter are expressing their opinions of the deal and speculating about potential copycat acquisitions by Yahoo and AOL. BREAKING: Yahoo buys ViewMaster pic.twitter.com/dbMtDq6rTd— Evan Kirstel (@evankirstel) March 25, 2014 AOL is embracing 3D Virtual Reality too, it seems! pic.twitter.com/YTidIYe5qg— Scott Hanselman (@shanselman) March 25, 2014 Facebook is really taking its name too literally. pic.twitter.com/Anqf4RCRnr— Jason Foral (@jasonforal) March 25, 2014 These tweets [...]


Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead

Facebook Large It's now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today's current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the integration of Facebook Places rather than Foursquare in a test -- with the goal of bouncing Foursquare out of the app. Facebook has been making a big push in the local space and leveraging their own property (Instagram) to push Places only makes sense. N [...]


Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And Stock

Oculus VR Facebook has just acquired "the platform of tomorrow." The company announced this afternoon that it was acquiring Oculus -- the company behind the Oculus Rift virtual reality (VR) gaming headset and platform -- for $2 billion in cash and stock: Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the leader in immersive virtual reality technology, for a total of approximately $2 billion. This includes $400 million in cash and 23.1 million shares of Facebook common stock (valued at $1.6 billion based on the average closing price of the 20 trading day [...]


Marketing Day: March 25, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Adds More Targeting Power To Lookalike AudiencesFacebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based […] Adobe Keeps Adding [...]


Facebook Adds More Targeting Power To Lookalike Audiences

facebook-target-aim-featured Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs. The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control. Here's the rundown of [...]


Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

adobe-logo-180px Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products. In a preview of what's on the horizon, Adobe shared a look at technology it's calling Marketing Mix Planning.  It will become a core service in the Marketing Cloud and is meant to the one-stop-shop for companies to optimize their marketing efforts -- including offline. The algorithm-driven technology is designed to help marketers find the ideal mix of online and offline marketing including TV, PR, print and events. Marketing Mix Planning [...]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

Disney YouTube The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. "Maker already has a very large audience that will only keep growing, and that is something that would be hard to build on our own," said Disney executive vice president for corporate strategy and business development Kevin Mayer in the New York Times repo [...]


Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View

gmail inbox tabs [caption id="attachment_77690" align="aligncenter" width="600"] Source: Google[/caption] It's like Pinterest for your inbox. Today, the Visual Web is coming to email with Google's latest test of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a "pin-like," image-driven fashion by surfacing images within emails and displaying them right in the user's inbox. The images -- now cached and delivered from its own servers -- thanks to Google's move at the end of last year -- are displayed along with brand logos and names and the traditional email subject lines. T [...]


Majority Of Shoppers Want Cross-Channel Personalization — Survey

shopping-featured According to a new survey, cross-channel shoppers want personalization on retail/e-commerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The respondents were equally divided between men and women. Source: MyBuys/e-tailing group Most respondents (83 percent) "saw value" in personalization across mobile devices. However only 23 percent said they thought retai [...]


In Interactive Marketing, The Goalposts Always Move — And That’s Good

marketing strategy You may have heard murmurs about the newly released IBM study, “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” that came out last week. It was conducted by IBM’s Institute for Business Value and was based on in-person interviews with 500+ CMOs worldwide, delving -- as studies of this nature and in this day and age often do --  into their takes on the changing digital economy. Among other findings or validations of our current industry state, the study indicates that 94% of CMOs feel advanced data analytics will play a significant role in hel [...]


Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

Twitter-Large While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can't handle it. A recent study from Deutsche Bank suggested that users simply couldn't gather the data they were looking for on the social networking site.  Of the 270 person sample polled, 82% of those that quit Twitter were able to find information elsewhere while 76% thought that there were too many tweets and that "Twitter wasn't helping by sorting or filtering." Even further, the sorting issue was something that would in fact bring Twitter quitters back if fixed. 80% of those that [...]


Questions About The New Facebook Pages Layout? Facebook’s Got Answers.

Facebook-Page-Apps Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their own Q & A on the topic. The answers should help calm the fears of marketers, and here are the Reader's Digest version of their answers: What's on the Left-side [...]


Marketing Day: March 24, 2014

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Case For Content Automation Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […] Pinterest Advertisers Could Start Paying For Promoted [...]


The Case For Content Automation

social-media-content-sharing-600 Recently, the Interactive Advertising Bureau (IAB) said it's developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. We wanted accountability and consistency. The result was marketing automation, and you don’t have to go far into the inbox or the RSS feed to find someone singing the praises of marketing automation. It unifies sales and marketing. It uncovers and [...]


Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]

pinterest-promoted-pins-featured Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a "Promoted Pin" tag. With Promoted Pins, advertisers can reach more of the 70 million active users on the platform than just their own followers and those that see followers' repins. The ads have been tested on both the web and Pinterest’s mobile apps in search results and catego [...]


First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

Marketing Cycle By First Touch Attribution - Bizible In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when considered by first touch, search, in fact, drove 56 percent of the leads. Furthermore, the combination of search first touch and search last touch was the most productive sequence for lead gener [...]


Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”

scam-fraud-600 Digital media, and specifically display advertising, is facing a "crisis" even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, "crisis," comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertisi [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!