CBS Comedy #2BrokeGirls Features Google Glass; Google Says Not Product Placement

2 Broke Girls CBS Show Features Character in Google Glass In a new 30-second promotional spot for the season's final episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: Update: Google Glass Gets 2+ Minutes of Fame Last night's season finale of 2 Broke Girls featured one scene (2:15 total time) of Sophie showing off her new Google Glass,  in which she claims to do two things that aren't currently possible on Google Glass via official Glassware: Order "tapioca" on Amazon. Watch porn. [...]


Faceless Mannequins Call Attention To Plight Of Homeless & Missing Youth

bellefaire_jcb_homeless Bellefaire JCB, an organization that provides care, education, and advocacy to better the emotional, physical and intellectual well-being of children, young adults and families has launched Take A Closer Look, a campaign which aims to raise public awareness about the issues surrounding homeless and missing youth and educate communities on how they can help. Created by Doner, the guerrilla campaign featured faceless figures, basically mannequins, which were placed across Greater Cleveland. Each of these figures are wearing a sweatshirt that shares the reason behind their homelessness, br [...]


Marketing Day: Facebook’s Mobile Ad Network, Google Denies AdSense Fraud & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Is Bringing The Like To Third-Party Mobile Apps The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook’s director of strategic partnerships and pictured above, announced at the F8 developers conference today that third-party developers have been given the tools to add like buttons. The like button for mobile apps is a natural extension of sharing functions that have been available […] Google Says It [...]


Facebook Is Bringing The Like To Third-Party Mobile Apps

like-button-600 The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook's director of strategic partnerships and pictured above, announced at the F8 developers conference today that third-party developers have been given the tools to add like buttons. The like button for mobile apps is a natural extension of sharing functions that have been available to developers since last year. In apps that take advantage of this feature, users signed into Facebook can share a song, article or other content and are presented with the ability to tag friends, limit the audience to specifi [...]


Google Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad Purposes

Google legal Google announced today it has ceased scanning student Gmail accounts, and can no longer collect or use student data from its Apps for Education services for advertising purposes. The decision by Google comes after a recent lawsuit against the company, claiming Google's practice of scanning student Gmail accounts violated privacy laws. According to a report by the Wall Street Journal, Google admitted during court proceedings that it had scanned emails belonging to students who attended schools using Google's Apps for Education. The report claimed Google said it never used the information [...]


Meet The Facebook Audience Network For Mobile Ads

FAN Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook's ad targeting data to third party mobile apps -- and becomes an immediate rival to the Google Display Network for mobile. Currently iOS and Android are supported. There are also a number of available ad formats: Right now it's only available in beta and developers will need to apply for the program. The benefit of using Facebook Audience Network is the richness, breadth and specificity of the targeting data available to marketers. In th [...]


Facebook: App Links Allow Deep Links Between Mobile Apps

Facebook App Links Today at F8, Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It's also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and uses basic tags/HTML code: Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, tak [...]


Facebook Will Give You The Ability To Login To Apps Anonymously

fb-anon Recognizing that many people are wary about sharing their online identities, Facebook announced an anonymous login feature for mobile apps today at the F8 conference in San Francisco. "We know that some people are scared about pressing this blue button," Facebook CEO Mark Zuckerberg said, pointing to an image of the normal Facebook sign-on, during his keynote address. The new feature, which is being testing with a limited number of developers with plans to roll it out further in the next few months, will allow users to sign into apps they want to try out or use without sharing their full [...]


Live Blog: Mark Zuckerberg Keynote At The Facebook F8 Conference

Facebook F8 Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote. NOTE: The keynote is now over. Here are some of our formal stories out of it: Meet FAN: The Facebook Audience Network For Serving Up Mobile Ads Facebook: App Links Allow Deep Links Between Mobile Apps Facebook Will Give You The Ability To Login To Apps Anonymously Below is our live blog. Facebook is also offering a live stream, which you'll find here. [...]


Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

martech_570x280 Marketing is now a technology-powered discipline... a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: maximize the value of your investment in marketing technology; implement a culture that is responsive, agile and drives business success; harmonize the often-competing priorities of marketing and IT; recruit and develop people who will create brilliant online experiences for [...]


[Updated] Google Flatly Denies Anonymous Claims It Defrauded AdSense Publishers

google-g-logo-2012 Earlier this week, an anonymous post on Pastebin from someone claiming to be a former Google employee purported the company committed fraud against AdSense publishers between 2009 and 2012. The scheme, in part, allegedly involved shutting down the accounts of high-earning AdSense publishers just prior to their payout periods in order to make up for "serious losses in the financial department" at Google. Google flatly denies the post as "complete fiction" in a statement issued to the press: "This description of our AdSense policy enforcement process is a complete fiction. The color-cod [...]


After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)

personal-data-privacy-featured The online advertising industry has apparently done an about-face on "Do Not Track" (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called "browser choice." The article says, "The final product will include some of the same hallmarks of the DAA's ad choices self-regulatory program, which allows consumers to opt-out of online behaviorally-targeted advertising by clicking on a little blue icon that appears on ads." Specifics of how "browser choice" will work have yet to be revealed. However it won't affect first-party [...]


Does A New Non-Google+ Sign In Button Confirm The Demise Of Google Plus?

google-plus-featured On Friday, the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well, Google confirmed that there were no such plans in place and that they would continue building a beautiful experience for users. Well, late yesterday a new button was spotted in the wild that may signify the death of Google+, for sign-ins, at least. The Verge reported that some developers who have been implementing Google+ social logins began to see a new option for a button: "Sign in with Google." Until this was spotted, the only way that a user could socially sign in was to [...]


Email Win-Back Programs: Do They Work?

email-marketing-globe-world-featured For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a high number of inactive accounts can cause a business’s emails to be delivered to spam, which further depresses response and conversion rates. Win-back campaigns are used to combat inactive addresses, and they allow marketers to [...]


Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’

Twitter For Business Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. - @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014   Twitter isn't pleasing Wall Street these days. Advertisers? That's another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company's Q1 earnings report -- that beat revenue expectations but didn't wow stock traders hoping for faster growth in monthly active users -- Costolo presented the case. Costolo said Twitter is deliv [...]


Study: Positive Online Sharing Increases Purchase Intent By 9.5%

Value-Of-Share Ever wonder how much that glowing social review from your fans is worth? Turns out it's anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data and sharing tool ShareThis performed a study alongside the  Paley Center for Media that took a look at the value of social sharing across a variety of mediums. The overall blended lift showed that excellent online shares lead to an overall 9.5% lift in purchase incidence. The report segments the data by supermarket, min-tablets and automotive shares with vastly diff [...]


Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts

newfronts-2014-600px Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York -- digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events. Buzzfeed Buzzfeed's first NewFront featured three brand representatives sharing their experiences of working with the viral pioneer to create sharable branded videos. The company is ramping its video production st [...]


Marketing Day: Twitter Earnings, Desktop Vs. Mobile Sharing & NewFronts Coverage

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it had at the end of 2013. […] Glam Media Becomes Mode Media, Pus [...]


Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed

twitter-money-cash-featured Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it had at the end of 2013. That figure is up 25% over last year at this time, but only 5.8% since last quarter, a growth rate better than the 3.8% it eked out last quarter, but still on the low end of analysts' expectations. Another closely watched engagement metric is timeline views, which reached [...]


Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront

Mode Media Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach of over 250 million monthly visitors worldwide across its web properties. That technically makes it the seventh biggest online media company. Glam, now Mode, says it's the only pure content play, though, and that after taking out non-content parts of other media companies -- search, for [...]


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