Get the most important digital marketing news each day.
David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)
In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity.
Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order they recently made.
Having a good old time with this ongoing saga, the agency filmed a group of regular people with well-known names. We hear from Renee Zellweger, Justin Bieber, David Letterman and, on the Mistaken Identity Project site, Alice Cooper and Jon Stewart. We also hear from Lynda Pearson and Millie Olson, the two women who started Amazon Advertising all those years ago.
Explaining the genesis behind the project, the Mistaken Identity Project site reads:
“We hear it every day. They need to change their shipping location. Amazon Prime costs too much. They’d like to advertise on Amazon.com. So we decided to find people who also shared their name with someone famous and let them tell their stories. We found a David Letterman who is somewhat resistant to the idea of top ten lists, and a Justin Bieber who gets kicked off of Facebook. An Alice Cooper. A Jon Stewart. Even a Rene Zellweger, a San Francisco-based artist who has Japanese tourists camp outside her house taking pictures.”
In addition to the featured videos, there are blog posts telling the story of a woman who raked in royalties because her book shares the same title as a Stephen King book and an Amelia Earhart who plans to embark on a flight around the world replicating that of the original Amelia Earhart.
Visitors to the Mistaken Identity Project site are encouraged to share their own mistaken identity stories via a Facebook post to the agency’s Facebook page.
David Letterman, Justin Bieber, Renee Zellweger
Amazon Advertising Founders Millie Olson And Lynda Pearson
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.