• Bob Nunn

    Interesting piece Ric but would really like to what it all did for business at the end of the day if you can. Thanks anyhow.

  • venkatg

    I would like to know the cost per ‘like’ as well as whats the % conversion of these to a purchase decision. I also notices that the paid amplification of reach did not result in corresponding ‘Likes’ to the page. I know the campaign was necessary but, I wonder if this was sufficient for the collective effort they invested in.

  • Marty Weintraub

    Bob, The short answer: more canoe and cabin rentals.

    Socially amplified traffic to the site performs similarly to
    organic sources. Suggesting this as a resource: http://ow.ly/oHfOw.
    Suffice to say that most good things that happen with organic traffic content, happen
    more with paid-organic amplification.”

  • Marty Weintraub

    The traffic to the site costs between $.16 and $.78. The likes were free. The traffic performed similarly to organic search content traffic.