Delicious Gets A Mini-Makeover – Updates To Design, Usability & Media

The popular bookmarking site Delicious rolled out a new look this week.  A major change to Delicious occurred in September, and the new look helps to enhance the new changes and is a byproduct of user feedback.

Delicious was re-purchased by its original founders in April, and has been working on major feature upgrades since the transition.  The new enhancements are geared to make content discovery easier as well as improve the look of the site.

Cleaner Design

While the September design helped to give Delicious the visual push it required, some elements were still outdated.  The new look helps keep the look clean, consistent and modern.

Delicious stated the following about the new design:

Giving Delicious an interface flexible enough to add new features moving forward was a strong consideration. It required us to take into account overarching themes like how content types get presented (stacks, links, actions, and so on) to minute details like a consistent button style.

Better Discovery With Stacks

The largest improvement to Delicious this year has overwhelmingly been the addition of user-created stacks.  These elements allow users to group (or stack) similar content together in an easy to consume format.  This week’s improvements have helped to make browsing stacks and finding information even easier.   A new navigation bar has been installed that makes browsing by topic easier:

A new change has also been implemented for users  who are browsing stacks.  More focus has been placed on images and video as the new layout resembles a newspaper format:

The Delicious team has been hard at work lately, with more to come soon.  The lead designer and senior software engineer released the following statement about the recent changes:

Delicious has been a work in progress since the beta re-launch, with our attention primarily on completing the migration from Yahoo!. We’re focused now on innovating Delicious to empower web discovery, and actively building the team and dedicating the resources to make it happen.

So stay tuned for more improvements, enhancements & marketing opportunities from the revived Delicious team.

Related Topics: Channel: Social Media Marketing | Delicious | Social Media Marketing

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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