Denny’s Scores With Perfect Twitter Reaction To Apple’s Beats Buy
If newsjacking can be considered an art form, then Denny’s created a minor masterpiece today:
BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad
— Denny’s (@DennysDiner) May 29, 2014
It was a perfect reaction to yesterday’s news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just the right dose of absurdity. The tweet has performed well, with 756 retweets and 673 favorites and a long thread of positive replies.
We’ve come to expect such hijinks from Denny’s Twitter account, which sometimes reads like a string of standup comic one-liners. The Denny’s social team certainly isn’t afraid of taking real-time risks, as it proved after Florida State beat Auburn in the BCS college football championship in January.
Its tweet that night — “If it’s any consolation Auburn fans, there are 47 chances to win on the way home,” with a Pasadena to Auburn map marking Denny’s locations attached — drew more than 6,000 RTs but also drew mixed reviews with many marketers believing it unwise to alienate such a huge group of customers or potential customers.
Today’s effort, on the other hand, was low-risk, high-reward. Here are some of the reactions:
I LOLd. In public. RT @DennysDiner: BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad
— Jeff Baum (@jeffbaum) May 29, 2014
Best brand tweet of the year? The month? Either way, Bravo! RT @DennysDiner: BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad
— Sara Collaton (@saracollaton) May 29, 2014
@DennysDiner This may be the best tweet of the day so far.
— William Cook (@wcook1990) May 29, 2014
<slow clap> RT @DennysDiner BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad
— megan tommasi (@mtommasi) May 29, 2014
@DennysDiner LAUGH OUT LOUD OMG I LOVE YOU CRYING
— Aurora Hernandez (@Aurora_Hernandz) May 29, 2014
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.