Denny’s Scores With Perfect Twitter Reaction To Apple’s Beats Buy

If newsjacking can be considered an art form, then Denny’s created a minor masterpiece today:


It was a perfect reaction to yesterday’s news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just the right dose of absurdity. The tweet has performed well, with 756 retweets and 673 favorites and a long thread of positive replies.

We’ve come to expect such hijinks from Denny’s Twitter account, which sometimes reads like a string of standup comic one-liners. The Denny’s social team certainly isn’t afraid of taking real-time risks, as it proved after Florida State beat Auburn in the BCS college football championship in January.

Its tweet that night — “If it’s any consolation Auburn fans, there are 47 chances to win on the way home,” with a Pasadena to Auburn map marking Denny’s locations attached — drew more than 6,000 RTs but also drew mixed reviews with many marketers believing it unwise to alienate such a huge group of customers or potential customers.

Today’s effort, on the other hand, was low-risk, high-reward. Here are some of the reactions:






Related Topics: Channel: Social Media Marketing | Features & Analysis | Social Media Marketing | Top News | Twitter


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Shaz

    I would love it if they changed the design!

  • steve

    Beets, still a better product than Beats by dre headphones.

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