Despite Emphasizing Mobile, Yahoo Shutters Mobile Blog

A couple of weeks ago Yahoo CEO Marissa Mayer made her first acquisition: Stamped, a mobile recommendations app/site. It turned out to be an “acqu-hire,” to help build out Yahoo’s mobile product and development team. Stamped itself will be shuttered.

Like Stamped, Yahoo is also shuttering its Yahoo Mobile Blog. This is somewhat surprising for a company that is making mobile one of its top priorities — if not its top priority. Mayer said the following on the Yahoo Q3 earnings call:

We haven’t effectively optimized our websites, we’ve underinvested in our mobile front-end development and we’ve splintered our brands. We have more than 76 applications across Android and iOS. All of this needs to change. Our top priority is a focused, coherent, mobile strategy.

The Yahoo Mobile Blog was a place that the company made new product announcements and discussed mobile research. However in the past several months there’s been very little activity. Until the post announcing the blog would be discontinued, there hadn’t been any updates since May.

Google has dozens of blogs addressing each area and aspect of the business. Arguably there are too many Google company blogs.

At the other end of the spectrum I could only find a few remaining Yahoo blogs: its corporate blog, a search blog, a developer blog and an advertising solutions blog. Mayer may have believed the mobile blog was simply redundant.

Related Topics: Channel: Industry | Yahoo: Business Issues | Yahoo: Mobile

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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