• Pat Grady

    “The leaders of the Making Measurement Make Sense (3MS) initiative are
    calling on online publishers to prepare for ”viewability” to become the
    new currency in display advertising by the end of the year.”
    Well, I would hope so.
    http://marketingland.com/study-how-pay-per-view-networks-cost-advertisers-180-million-a-year-in-impression-fraud-55484

  • Marc Case

    It’s great to see so much commentary about preparing for a viewable
    economy, but how many publishers have actually began the process? Now is
    the time for publishers to test the various MRC accredited solutions
    and integrate the best solution for their business. To learn more about
    how to prepare for viewability please contact me at marc@614group.com.