Digital Advertising Agencies 2013: A Buyer’s Guide

digital advertising agencies Many marketers opt to work with an agency to manage some or all of their digital marketing initiatives. But unless they have established relationships, it’s sometimes difficult to know which agencies are reliable and are a good fit with other key stakeholders in the overall process. Our sister site, Digital Marketing Depot can help if you’re evaluating an agency, offering a completely updated version of Digital Advertising Agencies 2013: A Buyer’s Guide.

The report draws from primary and secondary research sources, including industry associations and publications, top-level executives at full-service and specialty agencies and independent consultants and RFP advisors

The report answers the following questions:

  • What trends are influencing the digital agency landscape?
  • How can I determine if my company needs a digital agency?
  • What type of agency is the best fit for my organization?
  • What is the process for choosing a digital agency?
  • What questions do I need to include in an RFI or an RFP?

Here’s a glimpse of the table of contents:

Section I: Digital Agency Capabilities and Services

Section II: Digital Agency Market Trends

Section III: Choosing a Digital Agency

Section IV: Conclusion

Section IV: Resources

If you’re in the market for hiring the services of a digital marketing agency, you can’t afford to miss this comprehensive report. Download your free copy of Digital Advertising Agencies 2013: A Buyer’s Guide today.

Related Topics: Channel: Strategy | Display Advertising | Search Marketing | Social Media Marketing

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About The Author: (@CJSherman) is a contributing editor to Marketing Land and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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