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Digital Body Language: Reading and Responding to Buying Behavior
Your targets' online behavior can show you exactly how to market to them.
Consider all the online activities your leads are doing every minute: website visits, white paper downloads and email responses. Tracking this behavior can help companies quickly identify the buyers that are “raising their hands” to show interest in their solution.
Those companies that have learned how to decode the online behavior of their prospects early on in the buying process gain competitive advantage and win more business. Those businesses that cannot track, analyze and communicate the online behavior of their prospects will find themselves increasingly disadvantaged in a competitive marketplace.
Visit Digital Marketing Depot to download this white paper from Oracle and learn how to gain the competitive advantage.