• Valentin Radu

    Really good ways to segment the audience. We’ve also noticed a starting trend of companies which are using the weather in order to segment and personalize their visitors’ experience with Marketizator. It is mainly used by ecommerce websites – clothing, auto tyres, winter apparel, etc, to trigger specific offers based on temperature or the weather conditions.

  • http://www.optimization-labs.com/ John Paul Mains

    Weather is a great one! Down here in Florida, I can easily see some companies segmenting their seasonal push by crazy things such as Mosquito population. Pretty much anything is fair game depending on your industry.

  • Valentin Radu

    Orange thought to use the heat as a context for giving discounts. Any degree after 20 C means 1% discount for the visitors: http://www.marketizator.com/blog/nice-online-personalization-from-orange.html