• http://twitter.com/Colleen_Clark Colleen Clark

    Hello- In order to get an accurate reading, you will need to combine referral data with your UTM social coding to get the correct number of social referrals. The UTM data gets pooled separately as soon as you attach that coding.

    Additionally, those SOCIAL reports you referred to actually do a fantastic job of pulling in all sources (utm, referrals, T.co) into it’s report.

    Where did you come up with this information to say otherwise? I’d be more than happy to show you my findings.

  • ndawkins

    Hi Colleen, on the issue of getting an accurate reading I’m not sure we are disagreeing — I said that you have to combine the referral data and the UTM parameter data in order to get an accurate view. The point is that GA doesn’t do that for you so to get an accurate reading you have to do a little work.

    On the issue of social reports, I stand by my statement — if your UTM source is just the word Twitter, it does not show up in Social Reports. This is an issue that has been discussed not just by me but by a number of others as well. That said, I’d be happy to compare data on this if you want to connect directly.

  • Pat Grady

    Many of our clients have social media folks who shorten URLs, with embedded utm parameters, then they end up posting that shortened URL at several social sites, without regard to how they had previously tagged the shorteners redirect target. So there’s not just technology error, but user error too. Oy utm vey.

  • Guest

    Yes! That is a huge problem Pat! We created a free URL tracking tool to solve that very problem (http://www.socialsnap.com/url-tracking). It forces users to create a URL using pre-defined source, medium, campaign and content parameters so that GA is not a mess at the end of the month. Hope you will try it and let me know what you think. We are actually thinking of enhancing that tool with some new features so I would greatly appreciate any feedback you might have.

  • ndawkins

    Yes! That is a huge problem Pat! We created a free URL tracking tool to solve that very problem:
    http://www.socialsnap.com/url-tracking

    The tool forces users to create a URL using pre-defined source, medium,
    campaign and content parameters so that GA is not a mess at the end of
    the month. Hope you will try it and let me know what you think. We are
    actually thinking of enhancing that tool with some new features so I
    would greatly appreciate any feedback you might have.

  • http://twitter.com/Colleen_Clark Colleen Clark

    Apologies as I appear to have misread where you said it’s crucial to combine both traffic sources!

    As far as the social reports, I was able to determine the UTM data was coming in by creating a customized segment containing our social UTM code. Perhaps you’ve discovered that not all of it comes through or something super wonky like that? If you like, I can shoot you an email to take it offline. Either way I’m very intrigued by this analysis. Thanks for posting.

  • ndawkins

    Exactly — I really would like to get on a call with you call with you and my Analytics Director and compare data. Ndawkins at socialsnap.com. Looking forward to talking with you more about this!

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