• Ratko Vidakovic

    Thanks James. The relationship between direct buys and RTB holds true for mobile display inventory as well. However, given the slow adoption of mobile by large brands and even many digital marketers, the prices tend to be more “efficient” compared to desktop web inventory. Here is some data from eMarketer: http://www.emarketer.com/images/chart_gifs/147001-148000/147333.gif