• Aaron Mahl

    I haven’t read the complete forecast but I would have to assume that two factors – native ads and social networks – are driving the growth of display ads in mobile. The biggest players in mobile advertising today – Airpush, Google, Facebook, Twitter, etc. – are all looking into native ads or harnessing the power of social networks or the mobile screen to deliver them. It’s the reason (one of the reasons anyway) that banners are becoming useless and why search is losing momentum.

  • Adwordtizer

    I’m curious why the the article groups tablets with mobile when Adwords groups them with desktop. Can you clarify why this was done?