• Pat Grady

    I see stuff, but others don’t. I point to it, they shrug their shoulders. I grab them by the hair and pull their eyeballs right up to it. “What am I looking at?”. I describe it and get yawns, and no follow ups (let’s see how many likes and posts your article here gets). Sometimes they even ask me to drive traffic that matches some other fraud bucket’s reported ROAS, and I can’t help but laugh. Between attribution complexity and fraud, the “Pat we need to see 10x ROAS on our long tail Product PPC, like we got with (redacted)”, it just makes me bust out laughing!