• http://www.googlingsocial.com/ Chris Lang

    Let’s really talk about what gets to What’s Hot:

    Get a group together to shout each others content up, and you can easily get to What’s Hot. I know, this sounds like the days of Digg.com gone by, but I have seen many cliques doing just that. With without naming names, one group of G+ marketing gurus was actually using a Romanian outsourcer to push for comments and sharing to get the the /hot page.

    NOW, does this work for legitimate marketers like myself? No, the days of spamming social sites for traction is over, especially when it comes to the big G. But right now, the /hot section is wide open and tactics like I mentioned above need to go Google.

  • http://twitter.com/gregfinn Greg Finn

    I agree with you Chris.  I think that it would only work for awhile.  The statement:

    “What’s Hot is not currently personalized to the user based on interests, but this is something that we will be looking into ”

    would appear to combat vote rigging by targeting to specific interests.

  • http://www.googlingsocial.com/ Chris Lang

    I since day one I have advocated What’s Hot categories, so we can filter it ourselves. Digg did that very well going back to 2009 – 09 when I was a power user there.
    Like Tech > Linux, or News > Sports, or Business > Marketing > Facebook, or Humor > whatever… Search is great, but most users are like me, (somewhat lazy) and we need help filtering content and categories inspire this, but search seems like work to most.I would much prefer we filter our interests ourselves with categories rather than Facebook style filtering. Good point you make there too Greg Finn! 

  • http://profiles.google.com/meshram.alok Alok Meshram

    The major factor determining if a post goes into “What’s Hot” isn’t the amount of +1s, shares or comments. Almost all posts from celebrities (such as Britney Spears) get hundreds of +1s, shares and comments, but only few of them make it to “What’s Hot”.

    The primary factor that determines if a post goes to “What’s Hot” is the *rate of growth* of +1s and shares on a post. That is, the derivative with respect to time of the amount of +1s and/or shares a post gets. This makes sense: the more viral a post is, the faster people share it (and hence +1 it). 

    So G+ promotes things that go viral. The “What’s Hot” stream is sort of a proving ground for a viral post. If more people +1 or share it, it creates a positive feedback loop. Otherwise, the post simply dies out in face of competition from other posts.

    But what happens if a post is _really_ viral and the feedback loop keeps on adding up? I’m not sure, but I think there is some human intervention involved. I suspect that some Google employees keep watching the “What’s Hot” stream and intervene frequently in order to keep things moving or to keep things clean.

  • http://www.iwebsquare.co.uk/ iWebSquare

    Once the content becomes hot on Google+, Oh my..! One things must be sure to make content hot is that it should most viral in nature…!